Spearhead the development of a multi-year innovation pipeline that aligns with brand growth strategy and delivers on financial targets. Lead cross-functional team in consumer research, product development, positioning, packaging, sales enablement, and GTM strategies for all product innovations and renovations. Own Amazon P&L.• Direct brand innovation strategy, crafting a consumer-centric 5-year roadmap through segmentation, Jobs to Be Done, and conjoint analysis to build out snacking platform with highest incrementality to grow brand reach XXX%.• Launch Flavor Blast subline, from initial concept to development to go-to-market, enabling sales to secure distribution at top retailers and contributing $XM in revenue in Year 1.• Drive ecommerce sales growth, achieving +X% net revenue growth on Amazon, while partnering with finance and operations to improve contribution margin +XXX bps.• Define new futureproofed packaging architecture across multi-product portfolio; lead design agency, conduct extensive consumer testing, and align internal stakeholders.• Optimize monthly consumption reporting pulling datasets from Nielsen, SPINS, IRI, and Microstrategy for most cohesive review of business performance; provide business analytics deep dives for CEO and Board.

Owned strategy and execution of Horizon Organic innovation pipeline. Led cross-functional team and corporate strategy planning for Premium Dairy Business Unit.• Led teams through influence in the brand innovation stage gate process to advance top 3 projects.• Partnered with teams on research, positioning, GTM strategy, and sales enablement for all new products.• Aligned executive stakeholders for key corporate strategy work streams, including Annual Operating Plans, Marketing Plans, and Strategic Planning for the business unit.

Directed brand activation, annual planning, and strategic equity for Danimals, the leading kids’ yogurt. Managed external agencies and marketing activation calendar. Owned a $XX million A&P budget.• Devised and executed plan to win key Back to School season, resulting in +XX% sales growth and +Xppts share growth via national media plan, consumer promotion and marketing plans, licensing, and ecommerce.• Led licensing partnerships with Disney and Viacom to deliver $XXM in incremental sales.• Increased Danimals engagement with kids leveraging breakthrough gaming strategy in partnership with SEGA, delivering +X% velocity lift through packaging promotion with QR code and integrated digital media campaign.• Strengthened brand positioning by creating a comprehensive brand book for Danimals aligned with revised purpose-driven messaging for equity communications such as packaging, messaging, TV, and shopper assets.

Managed innovation pipeline development and commercialization for Danimals. Partnered with R&I teams on sugar reduction and flavor optimization. Approved graphic designs.• Led commercialization of Danimals Organic pouches and smoothies, including developing and presenting sales materials and marketing presentations to sales teams.• Identified and collaborated with global teams on a $XX million white space opportunity.

Analyzed new business opportunities for Light & Fit in strategic growth channels. Led packaging design for seasonal SKU.• Created roadmap to unlock $XM opportunity in Ecommerce, Urban, Dollar, and Discount channels.