Seo & Digital Marketing Specialist
Oxford, United Kingdom
Ridgeway is an award-winning digital agency with a proven track-record for delivering complex web and ecommerce projects. As the Digital Marketing Specialist my role has been to embed digital marketing excellence into Ridgeway’s DNA and extend a new suite of services to an impressive client base including YO!, Twinings, De Beers, HMV and Siemens. Working in a multidisciplinary team of creatives and coders meant first changing in-house perceptions and practices before developing a range of digital marketing services designed to consolidate current clients and win new business. Daily life in a digital agency means wearing a number of hats, and changing them quickly, although my responsibilities primarily include:• Shaping all aspects of Ridgeway’s new service offering to include: Strategy, SEO, PPC, Social and Reporting• Developing agency-side and client-side processes, documentation and assets to support the services• Practical implementation and management of all client digital marketing projects and retainers • Copywriting for clients and content outreach for Ridgeway via leading industry publications• Planning and delivering client pitches and public presentations to win new business • Planning and delivering workshops and training sessions covering all aspects of digital marketingIn order to support my professional skills I am an avid consumer of digital marketing media and am fluent with all Google tools (including Advanced Analytics, Search Console, Tag Manager and Data Studio) and most key SEO tools.