Leading the design and implementation of digital strategy across several brands including Blenheim Palace, Pye Homes and Blenheim Estate. Days are incredibly varied with work spanning multiple channels to ensure the delivery of performance improvements that keep Blenheim ahead of the competition.Besides providing strategic direction and expertise, the position allows me to ‘roll up my sleeves’ and ‘get my hands dirty’ with plenty of practical implementation, testing and learning. Core responsibilities include:Acquisition & RetentionStrategy, KPIs & GoalsWeb Development & CMSCRM & Email MarketingImplementing SEO & SEMPaid Google & SocialAnalytics, Reporting & InsightInternal Communications

Forensic Access is the country’s leading provider of forensic science services to the criminal justice system. The recent acquisition of IntaForensics has added a digital/ cyber arm to the business and helped strengthen the company’s position on the international stage. Managing marketing activities across both businesses encompasses varied responsibilities including:Creation of marketing strategies and implementation of new processesDeveloping and managing delivery of new websites and wider digital assets Developing and implementing SEO, Social and Content strategies to build thought leadershipDeveloping and implementing Paid Advertising campaigns for Google and MicrosoftDeveloping and implementing commercially-focused webinars and training Daily copy-writing covering a variety of content types from product pages to press releasesManaging and actioning a busy media schedule including TV, print and podcasts

Ridgeway is an award-winning digital agency with a proven track-record for delivering complex web and ecommerce projects. As the Digital Marketing Specialist my role has been to embed digital marketing excellence into Ridgeway’s DNA and extend a new suite of services to an impressive client base including YO!, Twinings, De Beers, HMV and Siemens. Working in a multidisciplinary team of creatives and coders meant first changing in-house perceptions and practices before developing a range of digital marketing services designed to consolidate current clients and win new business. Daily life in a digital agency means wearing a number of hats, and changing them quickly, although my responsibilities primarily include:• Shaping all aspects of Ridgeway’s new service offering to include: Strategy, SEO, PPC, Social and Reporting• Developing agency-side and client-side processes, documentation and assets to support the services• Practical implementation and management of all client digital marketing projects and retainers • Copywriting for clients and content outreach for Ridgeway via leading industry publications• Planning and delivering client pitches and public presentations to win new business • Planning and delivering workshops and training sessions covering all aspects of digital marketingIn order to support my professional skills I am an avid consumer of digital marketing media and am fluent with all Google tools (including Advanced Analytics, Search Console, Tag Manager and Data Studio) and most key SEO tools.

Having founded the web project over a decade ago I have grown the company from a SEO provider into a fully-fledged digital marketing agency. My portfolio of work has covered the spectrum from producing brochure sites for SMEs to handling big budgets for multinationals. I have always thrived on competition and have a proven track-record in delivering real ROIs in the most competitive marketplaces. Running an agency requires more than fluency in digital marketing and much of my daily workload involved pitching, gaining stakeholder buy-in and managing client relationships. • Search Engine Optimisation Expert understanding of everything from code to content, driving websites to the top of the search results and keeping them there. • Social Media Campaigns Helping sometimes shy companies to build thriving online communities with a range of social strategies from pithy posts to timely tweets.• Analytics and Tracking Experience with major analytics packages and real understanding of how to turn raw data into actionable business insights. • Online Advertising Managing cost-effective PPC campaigns that outperform the competition while driving-down CPC and delivering convertible leads and sales. • Additional Experience Digital marketing encompasses a lot of ground and there aren’t many areas I haven’t covered, from multilingual and international campaigns to site redesigns and relaunches.

What started as copywriting for a ‘web maverick’ led to a directorship and part-ownership of a digital enterprise employing 15 staff. At the start of the millennium the term ‘SEO’ hadn’t yet been coined and together we devised search strategies that dominated the results. I was responsible for developing a network of 200+ content rich websites and brokering affiliate deals to generate lead-based revenue.

Writing travel features and guides for leading websites, newspapers and magazines from The Evening Standard and The Daily Mail to Trail and Wanderlust.

Heading-up a team of ten travel journalists for BA’s first foray into online content marketing. My days were split between commissioning, editing and driving the strategic direction of the digital platform.

Working across editorial and design for London’s leading B2C print agency with titles including: British Airways Highlife, Nikon Pro and The London Magazine.

Teaching English as a foreign language to classes at a university in Istanbul and private business English to industry leaders at high-profile multinationals.