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A customer focused Marketing Director with extensive experience in creating and executing integrated marketing campaigns targeting Enterprise, SMB and Consumers. An expert in Cloud-computing and Server technologies with a rich background of direct engagement with government, customers and channel organisations. A natural communicator and leader with a proven ability to drive vision and strategy inspiring customers to purchase and teams to succeed.Specialties: Regional Director of Marketing / CMO, Customer and Partner Marketing, Product and Cloud Marketing, Strategic Planning, Competitive and Market Intelligence, Demand Generation campaigns, B2B and B2C Marketing.Company Secretary and Board Director Get Safe Online http://www.getsafeonline.org/ since 2005. A joint initiative between the Government, law enforcement, leading businesses and the public sector.
New Journey Marketing
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Marketing DirectorNew Journey Marketing Jan 2014 - PresentRichmond Greater LondonDedicated to INSPIRING Customers and Business Partners with INFORMATION that delivers ACTION.• Segmented Audience marketing, CxO level engagement campaigns• IT Professional inspiration with attention to detail, empathy and understanding. • Vertical expertise respecting the challenges industry faces and solutions they seek. • Targeted marketing campaigns using all aspects of marketing communications. Driving fully qualified leads in a structured sales cycle delivering new… Show more Dedicated to INSPIRING Customers and Business Partners with INFORMATION that delivers ACTION.• Segmented Audience marketing, CxO level engagement campaigns• IT Professional inspiration with attention to detail, empathy and understanding. • Vertical expertise respecting the challenges industry faces and solutions they seek. • Targeted marketing campaigns using all aspects of marketing communications. Driving fully qualified leads in a structured sales cycle delivering new revenue.• Product marketing and management for new product launches inspiring customers and partners• Sustaining existing products and delivering predictable forecasted revenue targets. • Product management, forecasting, pricing, promotion, training and readiness.• Project Leaderships focused on Goals, Objectives, Strategies and Tactics that drive revenue and customer satisfaction.• Taking competitive market share using connected sales and marketing, identification and delivery of new routes to market for products and services. Show less -
Regional Marketing DirectorCitrix Oct 2012 - Dec 2013United KingdomRegional marketing team leadership focused on driving awareness and adoption of desktop virtualisation, mobile work styles, networking and cloud services. Marketing plan development and execution, driving clear ownership and accountability to ensure the achievement of marketing and business goals. Integrated demand marketing strategy and planning, channel marketing and associated distributor and key partner co-op plans. Coaching and guiding team members in the development and execution of… Show more Regional marketing team leadership focused on driving awareness and adoption of desktop virtualisation, mobile work styles, networking and cloud services. Marketing plan development and execution, driving clear ownership and accountability to ensure the achievement of marketing and business goals. Integrated demand marketing strategy and planning, channel marketing and associated distributor and key partner co-op plans. Coaching and guiding team members in the development and execution of regional demand marketing, channel marketing and PR plans, ensuring cohesion and alignment with EMEA regional goals and priorities.Manage and track the regional lead management process from marketing interactions to lead creation and opportunity working closely with regional sales management to ensure clarity of process and roles and the achievement of agreed regional pipeline creation goals. Show less -
Marketing DirectorNew Journey Marketing Oct 2011 - Oct 2012London, United KingdomDedicated to INSPIRING Customers and Business Partners with INFORMATION that delivers ACTION.• Segmented Audience marketing, CxO level engagement campaigns• IT Professional inspiration with attention to detail, empathy and understanding. • Vertical expertise respecting the challenges industry faces and solutions they seek. • Targeted marketing campaigns using all aspects of marketing communications. Driving fully qualified leads in a structured sales cycle delivering new… Show more Dedicated to INSPIRING Customers and Business Partners with INFORMATION that delivers ACTION.• Segmented Audience marketing, CxO level engagement campaigns• IT Professional inspiration with attention to detail, empathy and understanding. • Vertical expertise respecting the challenges industry faces and solutions they seek. • Targeted marketing campaigns using all aspects of marketing communications. Driving fully qualified leads in a structured sales cycle delivering new revenue.• Product marketing and management for new product launches inspiring customers and partners• Sustaining existing products and delivering predictable forecasted revenue targets. • Product management, forecasting, pricing, promotion, training and readiness.• Project Leaderships focused on Goals, Objectives, Strategies and Tactics that drive revenue and customer satisfaction.• Taking competitive market share using connected sales and marketing, identification and delivery of new routes to market for products and services. Show less -
Marketing DirectorMicrosoft Ltd Jul 2003 - Oct 2011Member of the extended board of directors for Microsoft Ltd. Leadership of market-making share gain campaigns, proactively procuring and leveraging all company resources to drive strategic competitive growth. Creation and execution of customer and channel marketing plans. Delivering results against revenue and share targets within budget. Direct and virtual team leadership, management and professional development.Achievements• Company Press spokesperson with live TV and Radio… Show more Member of the extended board of directors for Microsoft Ltd. Leadership of market-making share gain campaigns, proactively procuring and leveraging all company resources to drive strategic competitive growth. Creation and execution of customer and channel marketing plans. Delivering results against revenue and share targets within budget. Direct and virtual team leadership, management and professional development.Achievements• Company Press spokesperson with live TV and Radio experience, Press and Analysts briefings on Vision, Products and Strategy.• Product and Segment Marketing campaigns delivering double digit return on investment driving Cloud, Server and Client technologies on time and budget. • Changed market perception of Microsoft’s position on commercial software, free open source software, interoperability and security working with press, analysts, businesses, channel partners, government departments and industry associations. • Addressable software market analysis, business and marketing plan development, review and generation of sales pipelines, support in securing new customer and partner business.Founder Director Get Safe Online October 2005 to YTDCompany Secretary and Founder Director of Get Safe Online. Creation and execution of business plans driving Internet security awareness. Start-up experience in the creation of a £1m+ Internet organisation targeting consumers. National Security Awareness Campaign reaching 20+million people in conjunction with Government and nine commercial companies. Show less -
Group Marketing Manager Microsoft – Emea OemMicrosoft Dec 2001 - Jul 2003• OEM Marketing Manager for multinational and named OEM’s for Northern Europe.• EMEA Marketing Manager for IBM and DELL.• Measurement, management and control of multimillion dollar marketing budgets.• Management and professional development of full time employees and contractors.• Connected sales and marketing campaigns with 30+ OEM’s across Northern Europe driving Windows XP and applications revenue. -
Windows Business Group Marketing ManagerMicrosoft Sep 1996 - Dec 2001• Strategic leadership and management of the Windows Client and Windows Server business for Microsoft Ltd. • Scorecard management, revenue, share, deployment and reporting for the Windows business. • Leadership for the launches of Windows XP, Windows 2000 (Professional and Server), and NTW 4.0 across all customer segments, partners and audiences. Supported Windows ME and Windows 98 launches. • Connected Sales and Marketing campaign management to drive pilots, adoption and deployment… Show more • Strategic leadership and management of the Windows Client and Windows Server business for Microsoft Ltd. • Scorecard management, revenue, share, deployment and reporting for the Windows business. • Leadership for the launches of Windows XP, Windows 2000 (Professional and Server), and NTW 4.0 across all customer segments, partners and audiences. Supported Windows ME and Windows 98 launches. • Connected Sales and Marketing campaign management to drive pilots, adoption and deployment of Windows client and server products.• Champion customer and partner satisfaction programmes to increase market share and overall PC shipments.• Joint marketing campaigns with industry partners (IHV’s, ISV’s, OEM’s) for the launch and sustain of the Windows business. • Management and professional development of full time employees.• Exceeded all revenue growth, share, launch and sustain targets for the Windows business from 1996 to 2001.• Awarded WW best practices for company performance and cross company collaborative working. Show less -
Senior Systems Engineer – Desktop And Server TechnologiesMicrosoft Mar 1992 - Sep 1996• Pre-sales technical consulting for enterprise, mid market and small business customers.• Recruitment, development and support of partners (IHV, ISV, & OEM) selling products, solutions and services on the Microsoft platform of technologies. • Customer and Partner pilots, adoption and deployment of Microsoft Windows, Office, Server and Tools technologies.• Technical launch support for MS-DOS 5.x, 6.x, Windows 3.1, Windows 3.11, & Windows 95. -
Project Manager – Infrastructure ProjectsLondon Underground Feb 1987 - Mar 1992• Project Management of IT solutions utilising desktop and server technologies. • Customer requirements analysis combined with systems architecture. • Converted London Underground from MS-DOS to Windows 3.0. Project impacted 2,500 PC’s and 52 networking systems across all departments.• Implementation of cross company Executive Information System• Procurement and evaluation of hardware and software standards across London Underground• Provision of desktop and server… Show more • Project Management of IT solutions utilising desktop and server technologies. • Customer requirements analysis combined with systems architecture. • Converted London Underground from MS-DOS to Windows 3.0. Project impacted 2,500 PC’s and 52 networking systems across all departments.• Implementation of cross company Executive Information System• Procurement and evaluation of hardware and software standards across London Underground• Provision of desktop and server installation and support services• Successful negotiation of multi-million pound PC procurement contracts to convert London Underground from dumb terminals to PC’s with Local Area Networks. Show less
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Frequently Asked Questions about Nick Mcgrath
What company does Nick Mcgrath work for?
Nick Mcgrath works for New Journey Marketing
What is Nick Mcgrath's role at the current company?
Nick Mcgrath's current role is Director at New Journey Marketing.
What is Nick Mcgrath's email address?
Nick Mcgrath's email address is ni****@****msn.com
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Nick Mcgrath's direct phone number is +4417532*****
What skills is Nick Mcgrath known for?
Nick Mcgrath has skills like Product Management, Cloud Computing, Marketing Strategy, Strategy, Product Marketing, Marketing, B2b Marketing, Business Strategy, Strategic Planning, Leadership, Marketing Management, Enterprise Software.
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Nick McGrath
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Nick McGrath
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Nick McGrath
Head Of Business Intelligence Home Office Shared Services. Formerly Erp Programme Mgt & Business Change ConsultantHemel Hempstead3homeoffice.gsi.gov.uk, homeoffice.gov.uk, gmail.com1 (617) 7XXXXXXX
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