Lead the successful launch of a new business unit focused on Govcon, Military & Civil Defence verticals, driving the development and implementation of go-to-market (GTM) strategies that surpassed sales targets by 98% within the first 12 months of operation.Formulated and executed comprehensive strategies to penetrate new markets and generate additional revenue streams, specifically targeting military and civil defence sectors.Provided mentorship and guidance to account commercial teams in both the Humanitarian and Military sales divisions, fostering their professional growth and ensuring their alignment with organisational objectives.Proactively collaborated with C-level executives and product development teams to shape commercial and product strategies, ensuring alignment with market demands and customer needs.Represented the company at industry trade events and expos, delivering impactful presentations on company solutions and innovations to key stakeholders.Conducted comprehensive market research and analysis to create detailed business plans, identifying and capitalising on commercial opportunities.Achieved exceptional customer satisfaction and retention, delivering strategic business outcomes through the cultivation of long-term commercial relationships.Assisted in setting financial targets, developing budgets, and monitoring financial performance to ensure the achievement of financial objectives.Oversaw the accurate and timely completion of complex RFQs, ensuring compliance with client requirements and maximising win rates.