I am problem solver who is comfortable in process, but thrives in asking the right questions to create the best marketing solution. I have 14+ years of experience working with some of the largest agencies, leagues, teams, brands, publishers, and creators in world. Specifically, I specialize in data-led storytelling, strategic planning, sales strategy, consumer insights, platform ideation, and multi-channel measurement.Before Meta, I was the Director of Partnership Strategy at The Marketing Arm (TMA) where I created, led, and implemented a strategic partnership vision for the company's growth across the sports, entertainment, experiential, and talent practices. This involved strengthening TMA's position in the marketplace as a strategic advisor across a portfolio of clients (i.e. American Airlines, State Farm, AT&T) with the goal of reimagining solutions to client's short-term and long-term business challenges.Previously, I was a Project Director at Wasserman where I was responsible for leading a multitude of projects including media valuations (broadcast & digital), predictive regression modeling, sponsorship sales strategy, portfolio management, prospect prioritization, and investment funding models.Formerly as a marketing strategist at the NBA, I led a team responsible for helping 30 NBA, 12 WNBA, and 18 NBA D-League teams grow revenue by providing consultative insight on their sponsorship, digital, and marketing strategy. This team blended expertise from within sports with best practices from relevant industries and business specialties.