Nick G. Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Lead team that creates strategy and programming to support all global team sponsorship and activation experience efforts. Examples include optimization of league's expanding international rights, league-wide partnership summits & new inventory creation, marquee assets go-to-market strategy, digital partnership enhancements, and unifying team & league partnership efforts. Also serve as the Team International lead, liaising and supporting NBA teams on all aspects of their international business ranging from growing their team identity globally, participation in NBA Global Games, and sponsorship under the International Team Marketing Program.

Menlo Park, Ca, Us

Head of Sports Digital Media where I was responsible for growing Meta's business with North America digital media organizations. - Lead between Meta and all North America Sports Digital Media Organizations (e.g. Overtime, Barstool, etc) with a focus on building deep and meaningful relationships with the partners to inspire great work.• Collaborate with key cross-functional stakeholders across Product Marketing, Brand Marketing, Media Lab, Communications, Business Development, Employee Engagement, etc. to maximize Meta's use and value derived from its partnerships.• Drive agency partners forward to deliver on Meta's Sports & Entertainment product strategy.• Focused on delivering meaningful and measurable outcomes for all things Meta + Sports Media partners.This includes our family of apps (Instagram, Facebook, Whatsapp, Messenger, and Oculus), and strategy across key products, including Shopping, Branded Content, Audience Development, In-Stream Ads, User Pay, Meta Quest, and Reels.

Menlo Park, Ca, Us

New York, Ny, Us

Served as the Head of Partnership Strategy responsible for building a combined service offering across the sports, entertainment, talent, and experiential practices across TMA's 100+ Fortune 500 brand and property clients, including American Airlines, State Farm, AT&T, and Goodyear. Areas of focus include, but not limited to:• Examine TMA's competitive advantages and develop the overall strategic positioning & go-to-market strategy for the agency's burgeoning culture marketing practice. • Oversee all TMA research and analytics proprietary initiatives across sports, entertainment, & talent valuation and measurement models in order to transform each of them to best-in-class across the sports & entertainment industry• Establish a standardized approach for all strategic problem-solving within the culture marketing practice so that there is a definitive TMA Way that clients can expect from the agency• Build out robust best-practice resources to service all TMA sports & entertainment clients including AT&T, State Farm, American Airlines, Harley-Davidson, Citrix, Hershey's, and Goodyear

Los Angeles, California, Us

• Promoted to Project Director for more than 35+ project teams accounting for $4M+ in revenue for clients, such as: Amazon, Brand USA, CarMax, Florida State, Fox Networks Group, Jaguar, NASCAR, NBA, Naismith Foundation, Pan Am Sports and Vodafone• Led portfolio assessment evaluations to identify the right sports, entertainment and lifestyle verticals and partners for brands to pursue partnerships aligned to media, digital, and activation objectives • Redesigned digital/media/sponsorship sales structures and product offerings to maximize existing and identify new revenue streams

Los Angeles, California, Us

• Created go-to-market plans (i.e. prospecting, sales materials, brand platforms) to help properties close $1M+ partnerships• Built & optimized statistical valuation models to predict and measure ROI on $1M+ media, digital, and sponsorships deals• Advised on trends, pricing, and assets for the successful negotiation of nine-figure multi-media and naming rights deals• Evaluated emerging technologies, vendors, and platforms use cases in the sports & entertainment industry, and implications for our clients

New York, Ny, Us

• Managed a three-person team responsible for identifying and creating new sponsorship content (e.g. case studies, white papers, presentations, etc) to assist teams in driving incremental revenue• Oversaw the entire marketing/brand/platform guidelines review process for all NBA and WNBA teams as well as 25+ league global marketing partners• Continued attention to analytics, marketing, digital, and multicultural strategy as described below responsibilities described below

New York, Ny, Us

• Analytics liaison for all strategic team consumer insights projects and customized sponsorship research initiatives • Directed all team multicultural marketing and sponsorship strategy to ensure all programs designed based on research insights

New York, Ny, Us

• Developed all content and served as final editor for the monthly sponsorship newsletter distributed to all teams and domestic and international league staff• Delivered more than 20 presentations to NBA, WNBA, and D-League teams on league sponsorship best practices, including proposal development, lead scoring, digital optimization, sales strategy, and platform ideation

New York, Ny, Us

• Launched and managed the first league-wide team sponsorship measurement study designed to analyze team partner brand affinity, awareness, consideration, purchase, and loyalty impact among fans• Created more than 20 results-driven case studies that illustrated how team partnerships deliver a high ROI• Reviewed all marketing and sponsorship activation plans for 15 NBA teams and more than 25 global marketing partners to ensure compliance to the Team Marketing Guidelines

New York, Ny, Us

• Member of inaugural four person team responsible for launching and growing all sponsorship business in Latin America• Designed objective-based sponsorship proposals to attract Fortune 500 businesses focused on Latin America• Built sell-able sponsorship platforms based on insights from customized fan surveys and syndicated research• Managed all NBA Spanish language social media (Facebook & Twitter) to grow fan engagement and deliver memorable brand experiences

Austin, Tx, Us

• Executed all gameday sponsorship activation and school marketing initiatives for more than 20 brands across 10+ Division I men’s and women’s athletic competitions• Served as Texas Athletics Council President responsible for harnessing the social influence of 10+ student organizations in order to drive student attendance

Indianapolis, In, Us

• Constructed all sponsorship recaps for Visa and Nike to showcase creative activation and ROI• Built anticipation for IAAF World Championships as manager of USATF social media pages and official fantasy game• Conducted qualitative and quantitative research to better understand core USATF fan and create more targeted marketing programs

Fort Worth, Texas, Us

• Designed promotional plan to increase Dickies 500 attendance• Analyzed market research to understand student preferences

San Antonio, Texas, Us

• Implemented all gameday ticket sales and sponsorship promotions to ensure 100% fan and client satisfaction• Oversaw membership sign-up and on-site execution of the official kids club of the Austin Toros

• Recommended staffing incentives to minimize high turnover rate amongst part-time, contract, and volunteer staff• Identified potential management challenges and recommend solutions for increasing road-race business state-wide