- Managed £300m+ of annual paid media budget.- Multi-product responsibility: Sky Q, Broadband, Mobile, Sports, Cinema, VIP, Store, Now- Responsible for maximising effectiveness and efficiency in all paid media; be it brand or acquisition- Led annual and quarterly marketing strategy planning across the portfolio- Devised bespoke media strategies applicable to the needs of each marketing campaign- Worked with econometricians and MMM on continuous test-and-learn and ROMI optimisation- Negotiated custom commercial relationships with key media suppliers to maximise value- Managed several media agency teams- Produced best-in-class educational material on intra-channel planning for all media channels

- Led a team responsible for omni-channel media planning and implementation across multiple key accounts including Microsoft, Mondelez [Cadbury Schweppes] and General Motors [Vauxhall].- Worked with comms planning on campaign strategies for clients.- Specialised in AV planning and help develop the agency's approach to balancing TV and online video planning and buying; now the standard methodology still in use today.- Heavily involved in the pitch processes and devised successful AV strategies bespoke to clients that assisted in winning the business of Microsoft, Mondelez and Weetabix. The former two would become my own clients.

Account Manager within the 'Screen Team' (TV, BVOD, VOD, OTT, Digital) leading team of 8 responsible for the planning and buying of paid media for:- Center Parcs- Marks & Spencer- Harveys- Vision Express- Halfords- NFU Mutual- 20th Century Fox.

Media Consultant responsible for the auditing of paid media activity for clients and subsequent improvement consultancy for:- Amazon- Apple- Samsung- P&G- GSK- Sainsburys- WHSmith- Dairy Crest- Carlsberg- Easyjet- Expedia- Paramount- Shell- Sony- SCA- Amex- Disney