I’m the head of marketing at ClickTime — a software company providing solutions for time tracking, project accounting, and resource management.• Works with senior leadership team to define company-wide objectives and key results. • Responsible for marketing-sourced pipeline. • Strategizes and executes go-to-market activities alongside Product, Customer Success, Sales, and Marketing departments. • Builds internal marketing team and contracts necessary agencies, services, and 3rd-party vendors. • Oversees all disciplines of marketing, including content creation, demand generation, product marketing, brand marketing, and website development.• Provides regular marketing performance updates to ClickTime’s CEO, senior leadership team, and company. • Crafts company positioning and branding. • Leverages an integrated tech stack to execute marketing campaigns.

As the Global Marketing Manager at FleetUp, I was responsible for all B2B SaaS marketing activities worldwide. Such activities have included: Rebranding, Website Creation, Pardot Configuration, Salesforce Administration, Event and Trade Show Organization, Channel Acquisition (Paid Digital), SEO, Content Creation, Content Syndication, Account Based Marketing, and building a worldwide team of 7 marketers. • Increased average monthly MQL acquisition by ~ 5,000%. • Increased average monthly SQL acquisition by ~2,000%.• Increased website’s Alexa Ranking by 1.5 million after implementing on-page SEO best practices and improving site speed by 10 seconds.• Created and refined global marketing budget. • Worked alongside Sales Leaders to run Account Based Marketing program. • Analyzed and optimized digital advertising channels based on sales pipeline generation. • Oversaw production of all creative assets (blogs, emails, sales collateral, landing pages, advertisements, etc).• Performed constant A/B testing of digital assets to optimize conversions.• Wrote, designed, and deployed email drip campaigns to segmented audiences. • Configured Marketing Automation Platform (Pardot) to segment, score, and assign inbound leads. • Hosted webinar campaigns that generated over 1,000 total prospects. • Created Salesforce Dashboards, Reports, Workflows, and Assignment Rules. • Cleaned, formatted, and input Excel data into Pardot & Salesforce through field mapping. • Analyzed website performance by utilizing Google Analytics, Google Tag Manager, Google Search Console and Google Data Studio. • Coordinated logistics for industry Trade Shows, Expos, and Marketing Events.

• Worked alongside local advertisers to create marketing strategy.• Wrote and produced video advertisements for both interactive and linear platforms.• Managed more than fifty projects that have generated over a million dollars in media spend.• Crafted Project Briefs for new advertising campaigns.• Facilitated Creative Brainstorms to generate effective messaging.• Ideated & pitched comprehensive marketing campaigns.• Directed art for both linear and digital video content.• Negotiated production budget with both Advertisers and Account Executives.• Contracted 3rd party Editors, Graphic Designers, Actors, Gaffers, Voice Jocks, Sound Engineers, and Directors of Photography.• Licensed Voice Overs, music, and any necessary stock footage/pictures/After Effects templates.

• Used qualitative data to identify key target audiences and analyze media consumption trends.• Worked with Account Executives to synthesize marketing proposals.• Worked with Creative, Marketing, and Research departments to create comprehensive marketing campaigns.• Prospected viable clients using third-party data on regional media expenditure.• Crafted client-facing presentations that explained both the company’s products and value proposition.• Identified areas of opportunity for clients.

• Doubled year-over-year growth for new student registration during two consecutive trimesters.• Managed accounts for all advertising contracts (digital, radio, and print).• Planned, coordinated, and helped build new school website.• Monitored and developed insights from website analytics.10/2014-06/2015• Wrote copy and planned creative for flyers, brochures, events, radio spots, and print advertisements.• • Managed Social Media accounts.• Coordinated out-reach events at various community events and colleges.

• Created comprehensive advertising strategies within the Strategic Planning division.• Managed official company website and YouTube content for this Advertising Age “International Agency of theYear.”• Interviewed research participants to generate consumer profiles/insights.• Identified relevant marketing research from third party companies (such as WARC).• Produced succinct, information rich, PowerPoint presentations for clients.• Utilized Lowe’s Planning Tool Set to extract marketing insights.• Conducted branding workshops with clients.• Main contact for Lowe International’s head social media strategist.