Here's a brief description of the position taken from Red Bull's website 10/11/2010"What does a Red Bull Student Brand Manager Do?For starters, this is not an internship. It's an opportunity to be a part of a 300+ national student network empowered with the tools to build a global brand on the college campus.The goal of an SBM is to bring the Red Bull brand to life in the world of all things college. It can be as simple as providing Red Bull for a party, or... it can go a whole lot further.Who is a Red Bull Student Brand Manager?There is no one characteristic that makes up a Red Bull SBM. We look for enthusiasm, creativity and, of course, plenty of energy. We want someone who likes people, loves life, and just isn't quite satisfied with the traditional path.We look for leaders - the people known for making things happen. We want people who know how to balance work and play - who are organized, reliable, connected, and know their campus like the back of their hand."In short Red Bull is an amazing company with unrivaled brand management and awareness, combined with a staff of some of the most creative and driven people I have ever met. It's no surprise that Red Bull dominates the market and continues to push the boundaries of product marketing by using a brand to create a lifestyle.