Responsibilities and Achievements• Develop and implement comprehensive pricing and offer strategies to maximize profitability and market share for Comcast Business (West Division)• Perform in-depth financial analysis to assess the impact of pricing on revenue and profitability• Conduct ongoing market research to inform about industry trends and competitor pricing• Identify and analyze customer segments to create targeted offer strategies• Partner with the sales communications team to develop offer and packaging content • Work closely with product teams to identify new strategies for product positioning and enhancing market appeal• Present detailed reports on pricing and offer performance to senior leadership, providing insights and recommendations for strategic decision-making

Choice AI specializes in artificial intelligence (AI) and machine learning (ML) development, focusing on improving digital marketing project management. Every industry realizes the potential of such technology, and our goal is to educate and consult customers about the present and future use cases. We believe that advancements in AI and ML will produce more significant outcomes and improve team communication. In addition, user experience and data accumulation will aid in budgeting and project management decision-making.

• Partnered with Amazon in executing a global, best-in-class marketing strategy to drive awareness, leads, customer adoption, and usage of the Amazon Web Services (AWS) platform• Led a team of media planners, project managers, analysts, and assistants in multi-product portfolio, and cross-platform campaign delivery with an annual budget of over $50 million• Facilitated a goal-driven and scalable relationship between Amazon, vendors, and internal stakeholders for executing both near and long-term vision

• Managed campaigns for hospital service lines with ongoing monitoring of performance and ROI to present the success of the collective efforts• Conducted market research and audience analysis to assess and determine appropriate platform-based ads and unique ideas to outperform the competitive marketspace • Partnered with the creative, social media, information technology, legal, business, and public relations teams to delegate strategies and timelines for hospital performance oversight• Established a tracking system of marketing campaigns that linked data from Facebook, Instagram, Snapchat, Waze, Yelp, Quantcast, Google Ads (Search, Display, Video, Local, & Smart), Bing, and over-the-top (OTT), et al.• Aggregated data to showcase the department's performance with paid campaigns ROI, SEO/SEM variability, social content engagement, media mentions, and budget tracking with MySQL code, data apps, Google Cloud Solutions, and Domo• Led the migration of the marketing phone tracking platform from CallRail to Invoca, assuring a smooth transition and association of calls to designated campaigns, platforms, and other relevant data• Utilized Epic Systems data to find unity between records and marketing outreach with an emphasis on assuring campaign compliance with HIPAA and overall patient protection

• Formulated and executed marketing plans and outreach, establishing partnerships with over 500 healthcare organizations across the nation • Created a presence on social media (Facebook, Instagram, LinkedIn, Snapchat) and stimulated networks using organic traffic, live presentations, and paid digital advertising• Designed and implemented brand imaging, including logos, typography, messaging, illustrations, photographs, videos, and color schemes utilizing Adobe Illustrator and Photoshop• Concentrated on optimizing the user experience for both employers and applicants with HTML, CSS, JavaScript, PHP, and Python integration• Managed public relations with clinics, hospitals, schools, senior living facilities, home care agencies, and wellness centers• Recruited authors, healthcare providers, developers, and designers, increasing content output and social media following