Nicholas Peterson Email & Phone Number

Promoted from Marketing Manager in June 2011.

Boston, Ma

Teaching Marketing & Audience Development for the Arts during Fall 2017.

Web design and strategy consultant specializing in working with arts, non-profit and public service organizations. Primary areas of focus include:• Consultation and development of web strategies that integrate online and offline marketing programs.• Working collaboratively to integrate a web strategy into an organization's overall strategic goals and vision.• Providing a web technology focused strategic extension of current marketing efforts.• Management of the websites for the… Show more Web design and strategy consultant specializing in working with arts, non-profit and public service organizations. Primary areas of focus include:• Consultation and development of web strategies that integrate online and offline marketing programs.• Working collaboratively to integrate a web strategy into an organization's overall strategic goals and vision.• Providing a web technology focused strategic extension of current marketing efforts.• Management of the websites for the Peterborough Players and SpeakEasy Stage Company. Show less

An online media outlet devoted to Boston and New England Theatre. The mission is to provide engaging content that connects audiences to the excellent productions at theatre companies throughout New England. Through relevant, search engine optimized content, audiences will easily find the most up-to-date information.Operates the Twitter account (over 2,000 followers) @exploretheatre (http://twitter.com/exploretheatre)Over 2,000 visitors in the site's first month.

• Developed and executed the company's web strategy for the theatre company's site redesign in 2001 including site maps, information architecture, content development, graphical execution, and HTML coding.• Installed Google Analytics to gather data in preparation for both small improvements and future site redesign. Over the course of the 2008 Season, reporting indicated a 3.3% conversion rate with 66.3% of all conversions from inbound marketing• Trained staff members to use Adobe… Show more • Developed and executed the company's web strategy for the theatre company's site redesign in 2001 including site maps, information architecture, content development, graphical execution, and HTML coding.• Installed Google Analytics to gather data in preparation for both small improvements and future site redesign. Over the course of the 2008 Season, reporting indicated a 3.3% conversion rate with 66.3% of all conversions from inbound marketing• Trained staff members to use Adobe Contribute for local management of certain content areas of the site.• Served as a consulting member of the Board of Trustees Marketing Committee. Show less

• Supervisor of the A.R.T. web manager.• Editor of the A.R.T. Blog (blog.amrep.org)• Worked with Tickets.com to deploy a patron login system to streamline the online ticket sales process resulting in the patrons’ ability to retrieve account information in future purchases.• Supervised the installation of Google Analytics in order to measure the effectiveness of Facebook ads in local college networks. Traffic analysis has also been used for the implementation of a Google Grant.•… Show more • Supervisor of the A.R.T. web manager.• Editor of the A.R.T. Blog (blog.amrep.org)• Worked with Tickets.com to deploy a patron login system to streamline the online ticket sales process resulting in the patrons’ ability to retrieve account information in future purchases.• Supervised the installation of Google Analytics in order to measure the effectiveness of Facebook ads in local college networks. Traffic analysis has also been used for the implementation of a Google Grant.• Supervised the design, information architecture, navigation and content structure for the online user experience of the section of the site announcing the 2008/09 Season. (amrep.org/2009) as well as the area of the website for the announcement of new Artistic Director, Diane Paulus. (amrep.org/media/diane/ad_announce.html)• Managed the consultant who is in the process of rebuilding the e-commerce forms to ensure PCI Compliance as per Harvard University’s standards for online e-commerce transactions. Show less

• Working with the Director of Marketing, managed the SpeakEasy Stage Company website.• Recoded the website using Dreamweaver templates to streamline web management.• Designed and developed the user experience of the online subscription and donation forms.• Designed, developed, and integrated a media section including layout and presentation of press releases and photo download area.• Consulted on the usability of design mock-ups and content strategy for a website redesign… Show more • Working with the Director of Marketing, managed the SpeakEasy Stage Company website.• Recoded the website using Dreamweaver templates to streamline web management.• Designed and developed the user experience of the online subscription and donation forms.• Designed, developed, and integrated a media section including layout and presentation of press releases and photo download area.• Consulted on the usability of design mock-ups and content strategy for a website redesign launched 9/2008. Show less

Conducted a comprehensive review of the use of internet technology at the organization:• Collected and analyzed key performance indicator data for the A.R.T. website (amrep.org).• Conducted focus group with A.R.T. staff.• Leveraging web industry resources, evaluated the usability for amrep.org including: Corporate Public Relations, Homepage, About Us, and Sitemaps

As the sole member of the marketing department, oversaw and executed all marketing activities including:• Managed the redesign and launch of the website to coincide with new brand strategy.• Designed and produced the New Rep’s email newsletter• Managed all marketing vendor relationships including graphic design firm for logo redesign and rebranding.

Certificate, Leadership

Somerville Academy for Innovative Leadership (SAIL), is a new initiative to encourage and empower more residents to be effective leaders.

Various Non-Degree Coursework

Courses taken: Expository Writing Social Media/Web 2.0 Marketing Project Development & Grant Writing

Ms, Internet Strategy Management

Thesis: Website Redesign for Peterborough Players, a Professional Theatre Company * Best Entertainment Site, 2nd Place, 2004 New Hampshire.

Ba, Arts: Dance/Theatre & Self, Society, & Culture