Nicholas Peterson Email and Phone Number
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Over twenty-five years of developing, leading and executing web design and marketing strategies. Experienced in the strategic integration of industry best practices while maintaining preexisting brand standards when implementing compelling user experiences. Possesses a proven track record translating technical jargon to professionals in non-technical industries.Panels & Presentations include:Boston Big List: Mailing List Collaborations and Strategy at the Conference of the International Ticketing AssociationAudience Development for Arts Organizations for Museums of Boston AssociationBlogs, Social Media, Online Conversations & Strategy at the Boston Theatre ConferenceOnline Strategy for the Theatre Arts Marketing Alliance of Greater BostonSpecialties: Integration of offline and online marketing plans, web strategy for non-profits, arts organizations, and small businesses, social media, blogs, blogging, direct mail strategy, communicating highly technical terms and systems to non-technical professionals
Central Square Theater
View- Website:
- centralsquaretheater.org
- Employees:
- 39
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Director Of MarketingCentral Square Theater Nov 2010 - PresentPromoted from Marketing Manager in June 2011.
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Marketing ManagerCentral Square Theater Nov 2010 - Jun 2011
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Board MemberStagesource Nov 2017 - Present
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Lecturer In The Arts Administration Master'S ProgramBoston University Metropolitan College Sep 2017 - PresentBoston, MaTeaching Marketing & Audience Development for the Arts during Fall 2017.
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PrincipalProspero Design Llc Feb 2002 - PresentWeb design and strategy consultant specializing in working with arts, non-profit and public service organizations. Primary areas of focus include:• Consultation and development of web strategies that integrate online and offline marketing programs.• Working collaboratively to integrate a web strategy into an organization's overall strategic goals and vision.• Providing a web technology focused strategic extension of current marketing efforts.• Management of the websites for the… Show more Web design and strategy consultant specializing in working with arts, non-profit and public service organizations. Primary areas of focus include:• Consultation and development of web strategies that integrate online and offline marketing programs.• Working collaboratively to integrate a web strategy into an organization's overall strategic goals and vision.• Providing a web technology focused strategic extension of current marketing efforts.• Management of the websites for the Peterborough Players and SpeakEasy Stage Company. Show less
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Co-LeaderAntioch College Alumni Boston Chapter Aug 2008 - Oct 2014
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Founder & PublisherExplore Boston Theatre Aug 2009 - Nov 2010An online media outlet devoted to Boston and New England Theatre. The mission is to provide engaging content that connects audiences to the excellent productions at theatre companies throughout New England. Through relevant, search engine optimized content, audiences will easily find the most up-to-date information.Operates the Twitter account (over 2,000 followers) @exploretheatre (http://twitter.com/exploretheatre)Over 2,000 visitors in the site's first month. -
WebmasterPeterborough Players (As Part Of Prospero Design) Feb 2002 - Apr 2009• Developed and executed the company's web strategy for the theatre company's site redesign in 2001 including site maps, information architecture, content development, graphical execution, and HTML coding.• Installed Google Analytics to gather data in preparation for both small improvements and future site redesign. Over the course of the 2008 Season, reporting indicated a 3.3% conversion rate with 66.3% of all conversions from inbound marketing• Trained staff members to use Adobe… Show more • Developed and executed the company's web strategy for the theatre company's site redesign in 2001 including site maps, information architecture, content development, graphical execution, and HTML coding.• Installed Google Analytics to gather data in preparation for both small improvements and future site redesign. Over the course of the 2008 Season, reporting indicated a 3.3% conversion rate with 66.3% of all conversions from inbound marketing• Trained staff members to use Adobe Contribute for local management of certain content areas of the site.• Served as a consulting member of the Board of Trustees Marketing Committee. Show less
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Assistant Director Of MarketingAmerican Repertory Theatre At Harvard University Sep 2007 - Jan 2009• Supervisor of the A.R.T. web manager.• Editor of the A.R.T. Blog (blog.amrep.org)• Worked with Tickets.com to deploy a patron login system to streamline the online ticket sales process resulting in the patrons’ ability to retrieve account information in future purchases.• Supervised the installation of Google Analytics in order to measure the effectiveness of Facebook ads in local college networks. Traffic analysis has also been used for the implementation of a Google Grant.•… Show more • Supervisor of the A.R.T. web manager.• Editor of the A.R.T. Blog (blog.amrep.org)• Worked with Tickets.com to deploy a patron login system to streamline the online ticket sales process resulting in the patrons’ ability to retrieve account information in future purchases.• Supervised the installation of Google Analytics in order to measure the effectiveness of Facebook ads in local college networks. Traffic analysis has also been used for the implementation of a Google Grant.• Supervised the design, information architecture, navigation and content structure for the online user experience of the section of the site announcing the 2008/09 Season. (amrep.org/2009) as well as the area of the website for the announcement of new Artistic Director, Diane Paulus. (amrep.org/media/diane/ad_announce.html)• Managed the consultant who is in the process of rebuilding the e-commerce forms to ensure PCI Compliance as per Harvard University’s standards for online e-commerce transactions. Show less
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WebmasterSpeakeasy Stage Company (As Part Of Prospero Design) Aug 2006 - Sep 2008• Working with the Director of Marketing, managed the SpeakEasy Stage Company website.• Recoded the website using Dreamweaver templates to streamline web management.• Designed and developed the user experience of the online subscription and donation forms.• Designed, developed, and integrated a media section including layout and presentation of press releases and photo download area.• Consulted on the usability of design mock-ups and content strategy for a website redesign… Show more • Working with the Director of Marketing, managed the SpeakEasy Stage Company website.• Recoded the website using Dreamweaver templates to streamline web management.• Designed and developed the user experience of the online subscription and donation forms.• Designed, developed, and integrated a media section including layout and presentation of press releases and photo download area.• Consulted on the usability of design mock-ups and content strategy for a website redesign launched 9/2008. Show less
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Marketing AssociateAmerican Repertory Theatre Aug 2006 - Sep 2007Conducted a comprehensive review of the use of internet technology at the organization:• Collected and analyzed key performance indicator data for the A.R.T. website (amrep.org).• Conducted focus group with A.R.T. staff.• Leveraging web industry resources, evaluated the usability for amrep.org including: Corporate Public Relations, Homepage, About Us, and Sitemaps
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Marketing AssociateNew Repertory Theatre 2003 - 2006As the sole member of the marketing department, oversaw and executed all marketing activities including:• Managed the redesign and launch of the website to coincide with new brand strategy.• Designed and produced the New Rep’s email newsletter• Managed all marketing vendor relationships including graphic design firm for logo redesign and rebranding.
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Audience Development AssociatePeterborough Players May 2003 - Sep 2003
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Assistant Box Office ManagerPeterborough Players Jun 2002 - Sep 2002
Nicholas Peterson Skills
Nicholas Peterson Education Details
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Somerville Academy For Innovative Leadership (Sail)Leadership -
Harvard Extension SchoolVarious Non-Degree Coursework
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Internet Strategy Management -
Arts: Dance/Theatre & Self, Society, & Culture
Frequently Asked Questions about Nicholas Peterson
What company does Nicholas Peterson work for?
Nicholas Peterson works for Central Square Theater
What is Nicholas Peterson's role at the current company?
Nicholas Peterson's current role is Director of Marketing at Central Square Theater.
What is Nicholas Peterson's email address?
Nicholas Peterson's email address is pe****@****ist.com
What is Nicholas Peterson's direct phone number?
Nicholas Peterson's direct phone number is +161751*****
What schools did Nicholas Peterson attend?
Nicholas Peterson attended Somerville Academy For Innovative Leadership (Sail), Harvard Extension School, Marlboro College, Antioch College.
What skills is Nicholas Peterson known for?
Nicholas Peterson has skills like Email Marketing, Social Media, Blogging, Social Media Marketing, Press Releases, Marketing Communications, Editing, Public Relations, Marketing Strategy, Facebook, Nonprofits, Customer Service.
Who are Nicholas Peterson's colleagues?
Nicholas Peterson's colleagues are Melissa Smith, Maggie Moore Abdow, Katia Racine, Tova Traore, Xavier Pearson, Sofia Cardona, Sara Hutchins.
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