Nick Leonard Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

I ran ezCater's B2B marketing programs, targeted at senior, top-down corporate buyers. In my 2.5 years in this role, I: -Grew marketing qualified leads by 10X in under a year while maintaining quality and spend efficiency -Created millions of dollars in qualified GMV pipeline for the sales team by launching cross-channel campaigns in channels like paid social, direct mail, trade org partnerships, and more. -Served as the lead marketer for and coordinated the national launch and rebrand of Relish by ezCater, ezCater's recurring employee meal service, scaling availability from one metro to nationwide coverage.-Designed the marketing function from scratch, set and hit multi-year growth targets, and grew the team-Identified key KPIs and created reporting in SQL to track trends and opportunities

Boston, Ma, Us

Over 85,000 restaurants and catering companies nationwide use ezCater to grow their businesses. I started ezCater's supply-side marketing programs and hired and led a team of 4 that used full-stack digital marketing tactics to drive new partner acquisition, retention, and engagement. We ran dozens of tests every year to identify growth opportunities for ezCater and our partner network.-We turned a 100% outbound sales organization into a 70% inbound one. -Ran multiple campaigns to find and address gaps in marketplace liquidity, which exposed multi-million dollar revenue opportunities. -Ran growth experiments via web and email to drive statistically significant revenue expansion via participation in our native advertising platform.-Drove demand for ezCater's first national conference, CaterUp! Exceeded attendee target in first year (300+).

Boston, Ma, Us

Boston, Ma, Us

I was the third employee on ezCater's marketing team, hired to build out our content marketing strategy. I oversaw a relaunch of the company blog, wrangled outside contributors to create a steady stream of content, and got a number of pages ranked on page 1 of Google's SERPs for keywords that matter to us. During my time in this role, our domain authority nearly doubled. I created and optimized content pieces that now get thousands of monthly organic sessions each. My work in content resulted in an annual run rate of 2,000+ MQLs for the sales group as well as direct customer acquisition. I also called upon print and web design skills to help our small and nimble marketing group to make progress in a number of programs beyond content marketing. I launched our corporate social media presence, designed marketing collateral and landing pages, and worked on our display advertising strategy.

Boston, Ma, Us

Managed a team of Content Creators and scaled the group from 5 to 16 FTEs. Updated the content creation and quality assurance process and doubled team efficiency.

Boston, Ma, Us

Was a very early hire (<20) at a startup that has since grown its global headcount to 900+. Came in on the ground floor and got the amazing opportunity to grow with a high-growth company.

Boston, Ma, Us

Taught EN 304, an advanced workshop in creative writing for BU undergraduates.

New York, Ny, Us

Wrote original content for DailyFeats, a startup health technology company. Wrote copy for and managed backend publishing of DailyFeats' challenges for the Jawbone UP device.

Boston, Massachusetts, Us

Instructed EN 202, an introductory course in creative writing. Discussed composition techniques for poetry and fiction and workshopped student work.

Boston, Ma, Us

10-week fellowship to Vilnius, Lithuania to fund work on translation and creative writing projects.

Dorchester, Massachusetts, Us

Instructed an upper-level creative writing course for juniors and seniors at the city's first high school for the visual and performing arts. Developed syllabus and led discussions of student work.

Mfa, Creative Writing

Bfa, Studio For Interrelated Media. 2009.