Nick Ponton is a strategic leader who has spent over 18 years developing and executing high-impact content for prestige brands around the world.In 2010, he founded the agency SHADES OF GREY. Since its launch, the agency has led production of over 200 campaigns, runway shows, presentations, and events around the world - from New York to Cuba, from St. Tropez to Hong Kong - for a range of clients that include consumer brands, iconic luxury brands and designer startups. The company is known for its straightforward and direct approach to client communication, its multidisciplinary technology-first expertise, its attention to client/agency process and marked precision in execution. A steward for client resources, the agency has been responsible for directing and managing millions of dollars since its inception.He began his career in the public relations department at Calvin Klein, Inc., where he entered as an intern and was later hired to freelance under key senior executives including the VP of Corporate Communications and the SVP of Global Marketing and Communications. This was a formative period in his career where he developed a keen attention to detail and a grounded understanding of the imperative of brand message consistency. His interest in runway shows, high-impact imagery and advertising were cemented during these years, along with the value of simple, focused messaging coupled with flawless execution.In early 2008, a one-off collaboration with an industry-leading fashion show producer led to the formal establishment of the production agency MHT Productions.  In his three years at the company, he held senior responsibility for both day-to-day operation of the business as well as developing and expanding the business model, all while working on production of fashion shows and presentations in New York and abroad. In 2010, he launched his agency.Nick is a technology enthusiast, design aficionado and avid traveler. His digital-native perspective coupled with a traditional fashion background has translated into insightful, effective leadership for both the agency and for its clients within the rapidly-changing fashion industry.