• Head of Theatrical, Arts, Music, Publishing , and Spirits Verticals• Develop new sales strategies for changing times including digital events, in-person events,out-of-home advertising, and new digital advertising solutions.• Exceeded Revenue beyond pre-pandemic levels to $5MM in FY 2022, the best year in thisvertical in company history.• Expanded the sales team, hired new sales representatives across the country, created a newintegrated marketing position, and restructured current staff.• Revamped Revenue Operations by augmented and adjusting interdepartmental workflow,researching current pain points and developing solutions,• Lead the Sales CRM push, becoming the company expert on reporting, analytics, backendsystems. Weaved the use of the CRM into the workflow of various departments and increasedcommunication to ease workplace confusion.• Sales Manager for 15 regional sales representatives. Sets quarterly goals and targets,helped with client acquisition and sales strategy. Worked with representatives on growthopportunities, digital media planning, and new business development. Monitored theperformance of sales team members and worked to increase team morale and motivation.

Director of Advertising, primarily responsible for Broadway, Off-Broadway, Entertainment, Travel, Tourism, Books, Music, Real Estate verticals. Create custom packages and innovative opportunities to keep Playbill a fresh and exciting brand. Work closely with editorial, AdOps, C-level executives, and production to build exciting 360 degree advertising programs. Directly increased revenue millions of dollars year over year. Responsible for agency relationship management.Specializing In:-Digital Advertising-Native Advertising-Custom Content Creation-Print Advertising-Integrated Media Planning

Account Director for the following categories: Film, Television, Music, Books, Travel, and Real Estate.As new business verticals, created and maintained relationships with agencies and clients. Increased revenue in all categories. Sold digital advertising, email marketing, social media marketing, and print advertising.

Managed sale and distribution of daily email marketing on behalf of Playbill.comCoordinated with the 3rd party development team of a previous Playbill mobile application.Strategized with the sales team on all pitches and proposals for digital sales and social media marketingProvided marketing strategy and support for Playbill and its sub-brandsCreated opportunities for Playbill to increase its brand awareness

Managed daily email marketing campaigns and the weekly newsletter for opt-in members. Worked closely with clients to develop a dynamic online marketing strategy. Maintained current relationships with advertising partners and expanded partnership opportunities. Handled all Customer Support for the membership database.

Marketing• Developed marketing strategies for regional and national audiences. Worked with Director of Marketing to establish budget & generate new programs. Created marketing codes to track both sales and marketing initiatives. Worked with local partners to create co-marketing and cross-promotional opportunities• Web master & social media manager. Handled all social media platforms (Facebook, Twitter, FourSquare, Yelp, TripAdvisor), and developed social media marketing initiatives & campaigns. Managed and edited company website, and saw full migration to a friendlier user interface.• From 2011 to 2012: increased social media audience by 200%, increased marketing code sales by 60% with specific campaigns and targeting certain audiences. Increased audience demographics and provided analytics to assess future growth. Sales• Created and led group sales division for THE RIDE. Developed sales strategies, pitches, & distribution materials, while setting goals for the next two years. Attended conferences, trade shows, and sales missions to increase sales, establish relationships, and learn the market. Worked in New York City to establish local partnerships and relationships. Handled a diverse range of clients.• Managed all group sales. Established consistent and dedicated pricing structure. Identified target markets and formed effective outreach methods. Developed a viable program for international sales by creating an FIT program for individual foreign travelers. • From 2012 to 2013: increased group sales overall by 31%, scholastic sales by 100%, tour operator sales by 50%; overall company sales increased 60%.Editorial• Wrote copy for company newsletter, print publications, advertising materials, and email campaigns at THE RIDE. • Worked with company Press Representative for THE RIDE to edit all press releases, announcements, and updates.• Edited and wrote blog posts for the company website at THE RIDE.

Worked as an intern in the production department, scheduling performers, learning how a performance company produced a high volume of shows. Worked in tech, scheduling, administration, HR, production, and Box Office. Began to accept projects from Sales, Marketing, Finance, and CEO.

Head of the Officer Board; Consult and communicate with Chorale, Officer Board, University Officials, Alumni Association, Student Programing Office, and Music Department. Manage a board of ten officers, each with specific duties. Establish a professional and friendly atmosphere for Chorale members. Plan, organize, orchestrate, and manage performance tour to Ireland.

Managing office employees; Conceptualizing and enacting improvements to department aspects; Conceiving, creating, and distributing publicity materials for the Theatre productions.Maintained the Social Media of the theatre department, including Facebook, Twitter, Youtube. Developed and edited the theatre website to be used as a tool and a resource for the department, prospective students, and theater patrons.Conducted and led prospective student interviews and department tours.

Administrating the retail, group, and collegiate sales of tickets for all concerts in conjunction with the University Box Office, Alumni Association, Music Department, and Boston College. Work closely with the Director of Publicity to increase awareness of the organization and attendance for concerts.