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Experienced Marketing Technology Director with a demonstrated history of working in the hospital & health care industry. Skilled in Search Engine Optimization (SEO), Web Development, UX/UI, Management, Digital Marketing, and Web Accessibility Standards. Strong program and project management professional with a Masters of Communication Management from the University of Southern California.
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System Director, Product ManagementCity Of Hope Mar 2023 - PresentDuarte, Ca, Us -
Director, Digital Marketing And TechnologyCity Of Hope Jun 2022 - Mar 2023Duarte, Ca, Us -
Sr. Manager, Marketing Technology And Digital OperationsCity Of Hope May 2021 - Jul 2022Duarte, Ca, Us -
Manager, Digital OperationsCity Of Hope Nov 2019 - May 2021Duarte, Ca, Us- Oversee web/digital implementations for marketing for the purposes of using the Internet and technology to best benefit City of Hope. Provide functional expertise, best practices and recommendations regarding the execution of new technology to support website development including UX/UI, AI personalization, and digital platforms.- Oversee multiple digital projects to reach solutions with different groups of stakeholders. Manage medium to large system digital projects: to develop business case during project initiation, identify business needs and develop functional requirements and prototypes, develop testing validation requirements, and assist in change management strategies throughout the project life cycle. Including oversight of external web/digital functional enhancements, new digital project implementations, cross-functional coordination with team members for alignment, vendor oversight, analytics reporting and manage assigned budget line items. - Oversee digital technology platforms such as but not limited to: Oracle WebCenter sites and WebCenter Content, Contentful, Swiftype, Moz, Google Search Console, Google Lighthouse, Bing Webmaster tools, SalesForce Social Studio, and Monsido to further enhance City of Hope digital properties, websites, mobile apps and SEO. Build and recommend Structured Data (Schema.org) for site templates, which includes optimizing for Voice Search. -
Project Manager - ItCity Of Hope Apr 2017 - Nov 2019Duarte, Ca, Us- Partners with business and IT project team members to ensure that project delivery aligns with business strategic objectives and priorities- Manages the successful delivery of projects with $50K+ budgets and teams of more than 25 key stakeholders- Drives individual project risk management and mitigation through strict governance processes and procedures- Monitors performance of project delivery to ensure alignment to the approved business case, design, and committed timeline- Ensures adherence to project schedules; aggressively monitors project budgets; and reallocates resources to avoid budget or schedule variances- Provides financial metrics, value realization, and other strategic reports for executive leadership, business stakeholders, and IT team- Collaborates with assigned vendors to build effective relationships and collaborative team environments- Continually evaluates methods of undertaking and completing projects more efficiently with new programming techniques, different technology platforms, more technically- trained personnel- Monitors the changing technical environment to stay on trend and ahead of market shifts -
Business Analyst - WebLoma Linda University Health Apr 2016 - Apr 2017Loma Linda, Ca, Us- Facilitate business and communication objectives of Loma Linda University Health and its stakeholder units by defining needs and recommending solutions in the context of institutional web sites- Provide creative and analytical solutions for business needs through web center services- Capture and document information collected from stakeholders in order to identify and define business requirements and operational workflows- Develop a business analysis work-plan to manage activities, tasks, deliverables and schedule- Use project management processes and techniques in shepherding identified solutions to completion- Develop effective communication plans to meet project and stakeholder needs- Prioritize requirements effectively based on factors including business value, cost to deliver and time constraints- Identify and communicate risks and issues that may require changes to plans or scope- Assist in the facilitation of team and client meetings- Manage clients effectively by developing relationships, communicating effectively, continually seeking opportunities to increase customer satisfaction- Review analytics to evaluate the effectiveness of web sites and reports on LLUH Web business value and ROI- Share analysis and insights with leadership and appropriate internal departments to improve LLUH Web utilization outcomes- Research new channels that will maximize online presence, driving traffic to LLUH Web sites and increasing monthly unique visitors and interactions- Maintain awareness and understanding of web-related technological, creative and media advances and trends in the advertising, communications, higher education and health care and modify departmental resources to best take advantage of those that help accomplish goals of institution- Serve as liaison and facilitator of the flow of information between stakeholder units, web center development team and content creation- Collaborate with Marketing Account Executives in service line meetings -
Office ManagerAllure Image Enhancement, Inc. Jun 2006 - Apr 2016MARKETING• Establish quarterly and yearly marketing budgets.• Build/maintain company website.• Write HTML code to reach SEO goals.• Review reports from Google Analytics and MOZ, then make adjustments to website to obtain higher organic search positions.• Manage Google Adwords (PPC) activity.• Compose and distribute monthly e-newsletter.• Maintain company social media pages.• Design print ads for magazines and digital/static billboards.• Design postcards, presentation folders, and signs for internal marketing objectives.• Create communication messages for radio and television ads.• Collaborate with CEO in the creation of bi-weekly blogs for ADVANCE – Aesthetics Practice Today.• Write and distribute press releases to local publications.• Design and implement private label products.• Manage patient education events.HR• Manage operational flow of 20 employees, composed of nurses, aestheticians, massage therapist, medical assistants, and support staff.• Conduct bi-weekly staff meetings.• Build/maintain employee communication intranet site.• Manage employee benefits (Health Insurance Plan/Simple IRA Retirement Plan)• Process and submit payroll and reports.FINANCIAL• Create financial statements.• Generate and file quarterly sales tax returns.• Manage daily cash flow.• Maintain structure of Membership Program and manage membership payments.• Confirm the receipt of payments from 3rd party financial partners.IT• Maintain company LAN and wireless network consisting of 12 computers.• Install necessary computer software and peripherals.• Maintain company photo suite for the medical documentation of before and after photos.• Implement changes to our internal scheduling and payment software to improve operation flow.Through my experience, I have become proficient in SEO, Google Analytics, Google Adwords, Adobe Creative Suite, Microsoft Office Suite, and QuarkXPress. -
Webmaster / Network AdministratorAllure Image Enhancement, Inc. Jun 2002 - Jun 2006Part-time and full-time summers.Webmaster/Ad Designer: I developed the company website and online store which sold skin care products. Utilized SEO, Google Adwords, and Overture (now Yahoo Search Marketing) to drive traffic to company websites. These techniques derived data to be analyzed, which helped me understand consumer behavior and make more informed marketing decisions. I also generated ads of the company for magazines, brochures, and mailers.Network Administrator: Maintained the company LAN consisting of 10 computers. Installed necessary computer software and peripherals. I also, maintained the company photo studio for patient before and after photos.
Nicholas Rodgers Skills
Nicholas Rodgers Education Details
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University Of Southern CaliforniaMasters Of Communication Management -
University Of California, RiversideMinor Concentration: Economics
Frequently Asked Questions about Nicholas Rodgers
What company does Nicholas Rodgers work for?
Nicholas Rodgers works for City Of Hope
What is Nicholas Rodgers's role at the current company?
Nicholas Rodgers's current role is System Director, Product Management.
What is Nicholas Rodgers's email address?
Nicholas Rodgers's email address is ni****@****age.com
What is Nicholas Rodgers's direct phone number?
Nicholas Rodgers's direct phone number is +190998*****
What schools did Nicholas Rodgers attend?
Nicholas Rodgers attended University Of Southern California, University Of California, Riverside.
What skills is Nicholas Rodgers known for?
Nicholas Rodgers has skills like Internet Marketing, Online Branding, Company Branding, Seo, Ppc, Website Development, Web Design, Google Analytics, Magazine Advertising, Banner Design, Dreamweaver, Photoshop.
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