Partner & Global Director, Ketchum Global Media Network
New York City, New York, Us
• Created, implemented and grew Globa Media Network (GMN), to industry-leading 300+ professionals in media relations and social media.• Conceived and built Global Social Business hub to foster internal collaboration, thought leadership, and information sharing around digital/social/mobile/traditional media.• Developed Global Media Landscape offering for 60+ countries. • Established Global Media Map online tool populated with top media across six continents.• Created Global Multi-Media Release offering.• Co-developed Global Digital/Social Media Curriculum and accreditation program.• Lead national/international communications strategies and programs. Sample clients include: Benetton, The Hershey Company, Luxottica, McLaren Automotive, Aetna, St. Jude Children's Research Hospital, The Cleveland Clinic, Stand Up to Cancer (SU2C), Roche, Takeda, Pfizer, J&J, EF Education First, The Hult International Prize, Troika Dialog, The Spanish Ministry of Trade and Commerce, The Greece Ministry of Travel and Tourism (World of Athens), The Costa Rica Investment Promotion Agency (CINDE), Oprah Winfrey's Leadership Academy for Girls.• Oversee development and execution of global integrated media education and training programs against key Agency business imperatives.• Drive global integration, community, connectivity and best practices across Agency’s owned and affiliate offices in over 70 countries.• Developed matrix system to optimize staffing across geographies, practices and specialty groups