Nicholas Scibetta & Associates is an international communications and branding consultancy based in New York. Founded by Nicholas Scibetta, a communications and branding executive with 20+ years of experience, NS&A is ready to take your company and brand to the next level. We specialize in Brand Positioning and Communications, Media Strategy/Execution/Training and Issues and Crisis Communications. http://www.scibetta-associates.com/

Member of global integrated marketing, communications, and business consultancy. Partnering with colleagues and clients from around the world to solve modern business and brand challenges across industries and continents.

• Reported to the President and member of the executive management team and university leadership council.• Led university efforts to promote CMU’s visibility as an internationally renowned institution for education and research across communications, marketing, internal, media and external relations, brand reputation and issues management.• Built a newly integrated communications and marketing division. • Oversaw a comprehensive communications and marketing strategy focused on highlighting CMU’s breadth, depth and leadership in scholarship, education and societal impact across diverse audiences.• Drove the development of the President’s thought leadership platform.• Facilitated collaboration among academic and administrative campus communicators and served as the senior counselor to the President and senior leadership.• Led the development and execution of the issues/crisis and media relations/messaging strategy for the successful wind down of CMU Australia.• Launched CMU’s first brand health survey, including Net Promoter Score.• Oversaw the development of CMU’s first university-level AI Positioning Strategy, pillars and message architecture to deepen and expand CMU’s leadership in the space.

Responsible for Stony Brook University’s global communications, brand strategy, visual identity, and consumer experience. Set vision and direction for the organization’s global communications and marketing functions across the University, Stony Brook Medicine (SBM), and Stony Brook University Health System, overseeing and managing marketing, strategic communications, media/public and community relations, crisis and issues, content/publications, digital, social, and advertising. Led team of 70+ professionals. Established and led first centralized and multi-disciplined enterprise issues and crisis team.Established and oversaw the implementation of the SBU’s first multi-year organizational-wide marketing and communications strategic plan. Led the development, launch, and subsequent evolution of the University's first-ever brand platform, FAR BEYOND, which has been recognized with over 50 industry awards. Managed the development and execution of SBU reputation campaigns leading to U.S. News ranking firsts: -- Highest rank in University history. -- Largest jump in peer assessment, admission dean, and high school guidance counselor scores in University history. Oversaw development and execution of Stony Brook Health system award-winning campaigns resulting in:-- overall preference and likelihood to use reaching an all-time high. -- top-of-mind awareness significantly increased in all key markets. Developed and led execution of strategic change management initiative for Stony Brook Health system, partnering with HR and key leaders to advance enterprise people strategy, successfully driving employee engagement at all levels. Drove the combination of SBU and SBM health system’s historically separate marketing and communications teams into the first integrated branding, communications and marketing division for the university and health system. Member of the President's Cabinet, University Council, and C-Suite leadership team for Stony Brook Health System.

• Created, implemented and grew Globa Media Network (GMN), to industry-leading 300+ professionals in media relations and social media.• Conceived and built Global Social Business hub to foster internal collaboration, thought leadership, and information sharing around digital/social/mobile/traditional media.• Developed Global Media Landscape offering for 60+ countries. • Established Global Media Map online tool populated with top media across six continents.• Created Global Multi-Media Release offering.• Co-developed Global Digital/Social Media Curriculum and accreditation program.• Lead national/international communications strategies and programs. Sample clients include: Benetton, The Hershey Company, Luxottica, McLaren Automotive, Aetna, St. Jude Children's Research Hospital, The Cleveland Clinic, Stand Up to Cancer (SU2C), Roche, Takeda, Pfizer, J&J, EF Education First, The Hult International Prize, Troika Dialog, The Spanish Ministry of Trade and Commerce, The Greece Ministry of Travel and Tourism (World of Athens), The Costa Rica Investment Promotion Agency (CINDE), Oprah Winfrey's Leadership Academy for Girls.• Oversee development and execution of global integrated media education and training programs against key Agency business imperatives.• Drive global integration, community, connectivity and best practices across Agency’s owned and affiliate offices in over 70 countries.• Developed matrix system to optimize staffing across geographies, practices and specialty groups

• Managed international team of media experts; drive cross border communications programs• Established Global Insights Series; moderated panel discussions covering key global issues/topics. • Created Communications and Marketing suite of editorial offerings (internal/external).

• Managed team of 10 direct reports and lead media strategists in additional US offices.• Developed education and training initiatives for North America.• Conceived and launched Agency's first-ever blog.

• Managed team of five direct reports driving media strategy and execution across various industries.