Nicholas Harmon
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Nicholas Harmon Email & Phone Number

Senior Director of Lifecycle and Marketing Analytics at Handshake
Location: San Francisco, California, United States 11 work roles 2 schools
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Role
Senior Director of Lifecycle and Marketing Analytics
Location
San Francisco, California, United States

Who is Nicholas Harmon? Overview

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Quick answer

Nicholas Harmon is listed as Senior Director of Lifecycle and Marketing Analytics at Handshake, based in San Francisco, California, United States. AeroLeads shows a matched LinkedIn profile for Nicholas Harmon.

Nicholas Harmon previously worked as Volunteer Email and Paid Media Team Lead at Tech For Campaigns and Senior Director of Growth Marketing at Earnest. Nicholas Harmon holds Bsme, Mechanical Engineering from Tufts University.

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Handshake

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Profile bio

About Nicholas Harmon

Oh hi – I’m Nick, a Growth and Marketing leader with a track record of meeting revenue and pipeline goals by leading cross-company forecasting, planning, and execution. I’ve hired and managed teams of 10+ responsible for digital marketing & lifecycle channels, direct mail, web & in-product optimization, and analytics. I'm passionate about doing good for society in addition to just well for shareholders.My approach: build an experimentation engine to unlock opportunity areas within the customer funnel and drive sustainable, evergreen growth that improves both the customer experience and the business’s bottom line.Some stats:• Managed marketing budgets up to $40M annually, with annual run rates of up to $60M in SaaS ARR and $750M in loan volume• Increased a company’s gross new revenue run rate 3x in two years, across self-serve and inbound sales, while maintaining marketing budget efficiency• Hired 18 reports total to date, including people managers, and ultimately grew and retained 15 of them

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Handshake
Handshake
Senior Director of Lifecycle and Marketing Analytics
San Francisco, CA, US
AeroLeads page
11 roles

Nicholas Harmon work experience

A career timeline built from the work history available for this profile.

Senior Director Of Lifecycle And Marketing Analytics

San Francisco, CA, US

Volunteer Email And Paid Media Team Lead

San Francisco, CA, US

  • Volunteered as email team lead for the Georgia House Democratic Caucus and as paid media team lead for a Florida state house campaign through Tech for Campaigns.
  • Drove 4x growth in weekly online fundraising for Georgia House Dems, contributing to the party picking up two seats in November 2024.
Aug 2024 - Nov 2024

Senior Director Of Growth Marketing

San Francisco, California, US

  • Led the seven-person Growth Marketing team, owning paid media, affiliate partnerships, email & SMS, direct mail, and web.
  • Grew refinance business monthly loan volume run rate by 20% to hit overall company H1 targets.
  • Successful tactics included scaling paid search using a new, more accurate attribution and testing expanded audiences & targeted offers in direct mail.
Feb 2024 - Aug 2024

Volunteer Email Team Lead

San Francisco, CA, US

  • Volunteered as email team lead for Jennifer Carroll Foy's winning Virginia state senate campaign through Tech for Campaigns.
  • Managed an Analyst & Email Marketer to fundraise 30% of candidate’s online donation volume, contributing to her giving $150k to other Virginia candidates to support major party wins across the state in the 2023.
Jul 2023 - Nov 2023

Senior Director Of Growth And Marketing Ops

Remote First, US

  • Responsible individual for self-serve software revenue and inbound sales pipeline. Tripled monthly gross new revenue run rate in two years, enabling a Series D round of fundraising.
  • Established growth working group across Marketing, Product, Engineering, and Sales/CX and led the group in revenue forecasting, roadmapping, and week-to-week metrics reporting and execution.
  • Directly managed the ten-person Marketing Growth & Ops team and met targets by growing results across pipeline generation, in-product and web experimentation, email and chat, paid media, vendors and tools, and.
  • Led pricing and packaging research and evolution of marketing attribution from last touch to multi-touch.
Nov 2020 - Jul 2023

Global Consumer Campaign Lead

San Francisco, California, US

  • Responsible for coordinating all efforts across Marketing teams to meet engagement and revenue goals for B2C products.
Jun 2020 - Nov 2020

Lifecycle And Digital Marketing Analytics Lead

San Francisco, California, US

  • Created, hired, and led five-person, embedded experimentation analyst function to enable faster and more scientific growth on Digital Marketing.
  • Grew Lifecycle team from two members sending product launch newsletters to seven members building and optimizing all of Dropbox’s consumer email and notification programs.
Jul 2017 - May 2020

Performance Marketing Manager

San Francisco, California, US

  • Owned in-product ad platform (our largest B2B revenue channel) and drove 40% growth in revenue run rate by optimizing delivery, segmentation, and content.
  • Ran experimentation analysis for paid media team.
Jul 2016 - Jun 2017

Digital Marketing Manager

San Francisco, California, US

  • Responsible for creating and launching company-leading demand generation programs in new market.
  • Sized and segmented APAC audiences to identify opportunities and meet pipeline targets.
Jul 2015 - Jun 2016

Dropbox Rotation Program

San Francisco, California, US

  • Completed experimental projects in under-resourced teams across the BusinessOrganization, including Conversion Marketing, Outbound Sales, and Customer Service.
Aug 2014 - Jul 2015
2 education records

Nicholas Harmon education

Bsme, Mechanical Engineering

Tufts University

Education record

Westbrook High School
FAQ

Frequently asked questions about Nicholas Harmon

Quick answers generated from the profile data available on this page.

What company does Nicholas Harmon work for?

Nicholas Harmon works for Handshake.

What is Nicholas Harmon's role at Handshake?

Nicholas Harmon is listed as Senior Director of Lifecycle and Marketing Analytics at Handshake.

Where is Nicholas Harmon based?

Nicholas Harmon is based in San Francisco, California, United States while working with Handshake.

What companies has Nicholas Harmon worked for?

Nicholas Harmon has worked for Handshake, Tech For Campaigns, Earnest, Crunchbase, and Dropbox.

How can I contact Nicholas Harmon?

You can use AeroLeads to view verified contact signals for Nicholas Harmon at Handshake, including work email, phone, and LinkedIn data when available.

What schools did Nicholas Harmon attend?

Nicholas Harmon holds Bsme, Mechanical Engineering from Tufts University.

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