Nicholas Harmon

Nicholas Harmon Email and Phone Number

Senior Director of Lifecycle and Marketing Analytics @ Handshake
San Francisco, CA, US
Nicholas Harmon's Location
San Francisco, California, United States, United States
About Nicholas Harmon

Oh hi – I’m Nick, a Growth and Marketing leader with a track record of meeting revenue and pipeline goals by leading cross-company forecasting, planning, and execution. I’ve hired and managed teams of 10+ responsible for digital marketing & lifecycle channels, direct mail, web & in-product optimization, and analytics. I'm passionate about doing good for society in addition to just well for shareholders.My approach: build an experimentation engine to unlock opportunity areas within the customer funnel and drive sustainable, evergreen growth that improves both the customer experience and the business’s bottom line.Some stats:• Managed marketing budgets up to $40M annually, with annual run rates of up to $60M in SaaS ARR and $750M in loan volume• Increased a company’s gross new revenue run rate 3x in two years, across self-serve and inbound sales, while maintaining marketing budget efficiency• Hired 18 reports total to date, including people managers, and ultimately grew and retained 15 of them

Nicholas Harmon's Current Company Details
Handshake

Handshake

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Senior Director of Lifecycle and Marketing Analytics
San Francisco, CA, US
Nicholas Harmon Work Experience Details
  • Handshake
    Senior Director Of Lifecycle And Marketing Analytics
    Handshake
    San Francisco, Ca, Us
  • Tech For Campaigns
    Volunteer Email And Paid Media Team Lead
    Tech For Campaigns Aug 2024 - Nov 2024
    San Francisco, Ca, Us
    • Volunteered as email team lead for the Georgia House Democratic Caucus and as paid media team lead for a Florida state house campaign through Tech for Campaigns.• Drove 4x growth in weekly online fundraising for Georgia House Dems, contributing to the party picking up two seats in November 2024.
  • Earnest
    Senior Director Of Growth Marketing
    Earnest Feb 2024 - Aug 2024
    San Francisco, California, Us
    • Led the seven-person Growth Marketing team, owning paid media, affiliate partnerships, email & SMS, direct mail, and web. • Grew refinance business monthly loan volume run rate by 20% to hit overall company H1 targets. • Successful tactics included scaling paid search using a new, more accurate attribution and testing expanded audiences & targeted offers in direct mail.
  • Tech For Campaigns
    Volunteer Email Team Lead
    Tech For Campaigns Jul 2023 - Nov 2023
    San Francisco, Ca, Us
    • Volunteered as email team lead for Jennifer Carroll Foy's winning Virginia state senate campaign through Tech for Campaigns. • Managed an Analyst & Email Marketer to fundraise 30% of candidate’s online donation volume, contributing to her giving $150k to other Virginia candidates to support major party wins across the state in the 2023 election cycle.
  • Crunchbase
    Senior Director Of Growth And Marketing Ops
    Crunchbase Nov 2020 - Jul 2023
    Remote First, Us
    • Responsible individual for self-serve software revenue and inbound sales pipeline. Tripled monthly gross new revenue run rate in two years, enabling a Series D round of fundraising.• Established growth working group across Marketing, Product, Engineering, and Sales/CX and led the group in revenue forecasting, roadmapping, and week-to-week metrics reporting and execution.• Directly managed the ten-person Marketing Growth & Ops team and met targets by growing results across pipeline generation, in-product and web experimentation, email and chat, paid media, vendors and tools, and marketing analytics.• Led pricing and packaging research and evolution of marketing attribution from last touch to multi-touch.
  • Dropbox
    Global Consumer Campaign Lead
    Dropbox Jun 2020 - Nov 2020
    San Francisco, California, Us
    • Responsible for coordinating all efforts across Marketing teams to meet engagement and revenue goals for B2C products.
  • Dropbox
    Lifecycle And Digital Marketing Analytics Lead
    Dropbox Jul 2017 - May 2020
    San Francisco, California, Us
    • Created, hired, and led five-person, embedded experimentation analyst function to enable faster and more scientific growth on Digital Marketing. • Grew Lifecycle team from two members sending product launch newsletters to seven members building and optimizing all of Dropbox’s consumer email and notification programs.
  • Dropbox
    Performance Marketing Manager
    Dropbox Jul 2016 - Jun 2017
    San Francisco, California, Us
    • Owned in-product ad platform (our largest B2B revenue channel) and drove 40% growth in revenue run rate by optimizing delivery, segmentation, and content. • Ran experimentation analysis for paid media team.
  • Dropbox
    Digital Marketing Manager
    Dropbox Jul 2015 - Jun 2016
    San Francisco, California, Us
    • Responsible for creating and launching company-leading demand generation programs in new market.• Sized and segmented APAC audiences to identify opportunities and meet pipeline targets.
  • Dropbox
    Dropbox Rotation Program
    Dropbox Aug 2014 - Jul 2015
    San Francisco, California, Us
    • Completed experimental projects in under-resourced teams across the BusinessOrganization, including Conversion Marketing, Outbound Sales, and Customer Service.
  • Tufts University Center For Engineering Education And Outreach
    Undergraduate Researcher
    Tufts University Center For Engineering Education And Outreach May 2013 - Mar 2014
    Medford, Ma, Us

Nicholas Harmon Education Details

  • Tufts University
    Tufts University
    Mechanical Engineering
  • Westbrook High School
    Westbrook High School

Frequently Asked Questions about Nicholas Harmon

What company does Nicholas Harmon work for?

Nicholas Harmon works for Handshake

What is Nicholas Harmon's role at the current company?

Nicholas Harmon's current role is Senior Director of Lifecycle and Marketing Analytics.

What schools did Nicholas Harmon attend?

Nicholas Harmon attended Tufts University, Westbrook High School.

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