Following my passion for the trading card (sports and TCG) industry to lead Marketing for Ludex, the leading and highest rated trading card scanner mobile app. Ludex recently received the 2023 Chicago Innovation Award and raised $8mm with former NFL athletes, Brian Urlacher and Cassius Marsh, as investors. The Ludex mobile app currently has more than 500,000 users and growing exponentially. I’m always open to app feedback or just talking shop. Download at https://qrco.de/LudexLI.My rock star team and I are responsible for measurable, data driven acquisition, retention/lifecycle, and brand awareness strategy and execution. Reporting to the CEO and President, major responsibilities include:-Paid Media (paid social, paid search, mobile app store ads on Apple App Store and Google Play) to drive downloads and optimize spend-SEO (search engine optimization) to drive organic traffic, conversions, and increase brand awareness through on page and technical SEO and content -Mobile ASO (app store optimization) to drive ratings and reviews and working with customer service to address opportunities based on reviews-Email Marketing to drive mobile app re-engagement-Content Marketing to consistently provide product education, hobby education, or entertainment across IG, FB, TikTok, LI, Twitter/X, app content, and blogs-Branding and PR to increase brand mentions and media relations -Business Development to increase partnerships, hobby influencer relationships, and B2B pipeline

• Part of the Executive Leadership Team reporting to the President• Led strategy for all digital (SEO, paid search, paid social, display, affiliate) to drive student acquisition and own oversight of execution including testing & optimization• Increased the generation of high quality leads and improved the conversion rate of leads to opportunities to deliver favorable CPL/CPA to exceed returns• Led and oversaw a team of 5 high performing SEO and paid media marketers

• Create, lead, own, and grow the Mobile Marketing channel (SYF owned mobile apps) for the enterprise• Develop mobile marketing roadmap to optimize existing capabilities and launch new capabilities• Train team members to support execution of B2C mobile marketing campaigns as part of a client team's holistic marketing strategy

• Promoted to VP and the second to join the new SYF Digital Marketing Center of Expertise (CoE) team• Created digital strategy to execute paid media plans with clients to deliver business plan volumes (applications, new accounts, net credit sales, sales active)• Launched new enterprise wide Affiliate marketing channel responsible for affiliate vendor RFP, working with sourcing to onboard, partnering with cross functional teams (marketing, credit/risk, analytics) • Selected as one of 34 VP’s (17 men and 17 women) to participate in a 3 day Strategic Pathways Leadership Development Program hosted by The Executive Leadership Council

Synchrony Financial was formerly GE Capital Retail Finance.• Lifecycle marketing leader owning strategy development and marketing implementation to existing cardholders to drive engagement and spend• Own, manage, and develop the client lifecycle-specific relationship with Amazon product and marketing• Identify attrition drivers to address user experience concerns and drive loyalty through usage incentives and unique/client specific awareness campaigns using various digital channels• Analyze 1st party customer data as well as data provided by Amazon to inform marketing strategy resulting in opportunities to segment and target such as top spenders and active declining spenders

• Received General Electric Digital Bytes Award for “Best Search Marketing Initiative”• Developed and executed acquisition marketing strategy to acquire new customers by launching and optimizing paid search, affiliate marketing, email marketing, and onsite display advertising• Drive strategy and execution of new cardholder acquisition for eBay, Inc. client (eBay and PayPal)

• Promoted from SEM & Social Media Specialist• Appointed SEO subject matter expert for successful company website redesign and relaunch responsible for SEO audit and creating SEO strategy during major Google algorithm update• Developed corporate digital marketing strategy and created metrics dashboard for senior management• Worked with Agency of Record and IT/tech team to implement and verify SEO white-hat techniques • Developed and implemented lead scoring, lead nurture, and email marketing automation via Marketo and Salesforce to increase number of qualified leads and lower both B2B and B2C cost per lead/acquisition (CPL, CPA)• Self managed $300K annual paid search and display budget by optimizing campaigns to increase conversions and decrease CPL/CPA through A/B and multivariate testing• Presented at Syracuse University’s Newhouse School on Social Media, PR, and SEO

• Launched marketing campaigns focusing on local SEO, paid search/SEM, organic and paid social media, email marketing• Maintained CRM database to manage and assign qualified leads to experienced Sales staff• Researched online marketing industry trends and advised on ways to stay on the forefront and initiate new initiatives

• Promoted from Inventory Analyst - Menswear• Appointed Subject Matter Expert of cardholder marketing responsible for strategy creation, forecasting, and execution for all direct mail campaigns with a combined ~24MM customer base• Optimized direct mail campaigns for retention/lifecycle through customer segmentation, A/B testing, and predictive modeling to increase customer spend• Single point of contact for two external creative agencies, sourcing, legal, and procurement • Worked collaboratively with Sears and Kmart merchandising (DMMs) to develop offer strategy and negotiated co-funded direct mail campaigns