Planning, development and support of Audience Targeting products and policies• Launched several major audience targeting products worldwide - improving customer experience through better relevance, streamlined operational processes, and generating multi-millions in revenue• Launched a major upgrade to audience segment permissions to shore up data security and enabled downstream Amazon teams to automate targeting offerings. Engaged with cross-functional teams, utilized stakeholder management and negotiation skills to ensure buy-in• Revamped the custom audience creation program achieving 90%+ adoption within 3 months. Reduced operational overhead by 66% and average completion time by 74% through quantitative metrics analysis• Lead Audience Targeting Policy stakeholder meetings, partnering with Legal, PR and Privacy to drive customer trust via policy management• Lead 3 offshore TAMs to expediently resolve issues for supported programs

Planning, development and support of Amazon’s Ad Platform, covering Audience Targeting, Ad Security, Ad Server and Optimization programs• Launched a major upgrade to model-based audiences, reflecting up to 5X ad performance increases• Launched numerous major audience products worldwide, generating multi-millions in revenue• Published the cross-team onboarding process for Amazon's subsidiaries into ad platform • Formed bar raiser teams for Audience Targeting and Ad Security, enabling scalable support and localized engagement• Upgraded the 3rd party ad provider auditing process, taking action against non-compliant providers• Created the A/B ad testing framework for Account Management and TAM teams• Maintained sales facing product roadmap

Planning, development and support of Vibrant Media’s display advertising product• Launched SmartAD v2, leading to a 5X increase in revenues. Used prototypes to prove feasibility, and data-driven A/B testing to demonstrate value. Provided regular metrics updates to leadership to drive engagement, internal training and post-launch support • Researched value propositions, competitive analysis, A/B tested DSPs to drive a build/buy/partner decision• Obtained business requirements/strategy from global stakeholders and translated to engineering teams• Worked closely with all departments to ensure maximum interoperability of technology between products

• Liaised with Commercial teams and Publishers to ensure campaigns were delivered in a timely fashion• Project managed the SmartAD product, vastly improving the contextual ability and trafficking processes, ensuring increased revenue growth with minimal resources• Ran analytical campaign performance reviews and partnered with publishers to ensure timely ad delivery• Authored project workbriefs to enhance existing products

• Recruited/managed the UK Traffic team of 3, emphasizing teamwork, communication and good judgment • Authored the European campaign management and optimization best practices and process • Provided technical support, training and guidance for the European Operations team

• Day to day management of all European Display and In-Text based advertising campaigns• Primary liaison for European Sales and Business Development• Campaign Optimization and Reporting

• Managed and optimized advertising campaigns independently, identifying opportunities and issues• Authored the campaign management best practices for the English, Traditional Chinese and Simplified Chinese language portal sites• Research new revenue opportunities in partnership with advertising clients• Managed the Ad Operations Manager in Mainland China