Nicholas West Email & Phone Number

Chicago, Illinois, United States

Working with established SMB CPG & Perishable clients to promote NIQ Byzzer & Discover usage through platform education and support with the goal of making NIQ's world-class consumer + market data accessible so growing brands can seamlessly navigate an ever-complex business environment through the use of actionable insightsFormally certified in Byzzer &.

Chicago, Illinois, United States

• Accomplished Demand Gen Strategist with over 5 years of experience in B2B SaaS specializing in providing consumer insights turned actionable recommendations. Crafts compelling stories via Numerator Insights to.
• Led 5 BDRs in middle, bottom-funnel Marketing growth via demos- $37M pipeline, Salesforce CRM reportingo Increased monthly KPIs 50% - improved processes, automations for stronger marketing conversiono Grew BDR opens.
• Reduced MQL engagement time 21%, established 24-hour SLA guarantee and increased conversation by 26%o Automated MQL routing – with MOPS, co-led reducing 9 hours weekly spent in manual data hygiene o Improved MQL.
• Established FY23 whitespace roadmap. Ran market analysis to identify, close CPG GTM gaps - $11M pipelineo $1.43M Enterprise pipeline – with user data, flagged lapsed decision-makers to advocate readoptiono Penetrated.
• Developed 27 Strategic partnerships (Financial, Gov, Uni) managed initial contract and quarterly data deliveryo 81% renewal (22 contracts via Salesforce CPQ) – data exchanged for citations in published researcho.

Greater Boston Area

• Oracle Sales | Emerging Business | Cloud & Database
• $2.1M pipeline ($608K closed), 108% KPI attainment – Matured software partnerships, lead BDR campaigns
• $816K pipeline – Constructed activity reports to target historically highly engaged but low spend customers
• Managed 5 database migrations – Product upsell for implementation of new, Enterprise-grade architecture

Greater Boston Area

• Oracle Business Development | Emerging Business | Cloud & Database
• $817K closed (132% KPI attainment) – conducted personalized, value-based outbound sales via calls & email
• $235K closed – 13 strategic C-Suite relationships established through the execution of monthly cloud demos
• $133K closed – orchestrated 5 upsell opportunities, accelerating technology adoption via migrations to Cloud

West Lafayette, Indiana

I worked extensively with the Purdue Athletics both in the front office as well as at home football games in Ross-Ade Stadium (Boiler Up!). There I compiled game statistics for use in real-time social media content, distributed data to both home and away teams, created player profiles for official multi-media use, and helped organize post-game football.

Purdue University, West Lafayette, IN

I used clear communication, storytelling, and relationship building to direct groups of 30 prospective students and their families on official University tours of the Purdue West Lafayette campus. In doing so I guided families through the college decision-making process by providing crucial information to support their school choice and advocating for.

Greater St. Louis Area

As a summer marketing Intern for Nature's Variety I supported the Marketing team in competitor analysis, A/B testing and consumer research, Search Engine Optimization, a multi-product marketing refresh, and website re-launch. - Organized A/B tests - identified nutrition preference to shape brand, product development- Compiled consumer survey data to.