Nicholas West Email & Phone Number

Chicago, Illinois, United States

Working with established SMB CPG & Perishable clients to promote NIQ Byzzer & Discover usage through platform education and support with the goal of making NIQ's world-class consumer + market data accessible so growing brands can seamlessly navigate an ever-complex business environment through the use of actionable insightsFormally certified in Byzzer & Discover as an active daily user

Chicago, Illinois, United States

Accomplished Demand Gen Strategist with over 5 years of experience in B2B SaaS specializing in providing consumer insights turned actionable recommendations. Crafts compelling stories via Numerator Insights to cultivate CPG relationships, drive client education, and accelerate MM brand growth • Led 5 BDRs in middle, bottom-funnel Marketing growth via demos- $37M pipeline, Salesforce CRM reportingo Increased monthly KPIs 50% - improved processes, automations for stronger marketing conversiono Grew BDR opens 16% - Content management, AB tested 3 campaigns quarterly to advise messagingo Commissioned Salesforce dashboard (9 reports) for KPI tracking, data-driven sales process decisions• Reduced MQL engagement time 21%, established 24-hour SLA guarantee and increased conversation by 26%o Automated MQL routing – with MOPS, co-led reducing 9 hours weekly spent in manual data hygiene o Improved MQL scoring – collaborated with MOPS on threshold adjustments for stronger lead qualityo MQL reprioritization – automatic response for 10% of leads, strengthening SLA and personalization • Established FY23 whitespace roadmap. Ran market analysis to identify, close CPG GTM gaps - $11M pipelineo $1.43M Enterprise pipeline – with user data, flagged lapsed decision-makers to advocate readoptiono Penetrated 16 emerging brands – Ran brand analysis to identify Top 50 “better-for-you” CPG brandso Promoted emerging brands summit – BDRs engaged 57 new brands, captured 11 post-event demosNew Channel Development – (Full Cycle Sales)• Developed 27 Strategic partnerships (Financial, Gov, Uni) managed initial contract and quarterly data deliveryo 81% renewal (22 contracts via Salesforce CPQ) – data exchanged for citations in published researcho Enforced data cleanliness – Designed DDQ, validated data segments ensuring regulatory complianceo Consulted 5 PE firms – developed use case to identify inflated evaluations via high promotional sales

Greater Boston Area

Oracle Sales | Emerging Business | Cloud & Database• $2.1M pipeline ($608K closed), 108% KPI attainment – Matured software partnerships, lead BDR campaigns• $816K pipeline – Constructed activity reports to target historically highly engaged but low spend customers• Managed 5 database migrations – Product upsell for implementation of new, Enterprise-grade architecture

Greater Boston Area

Oracle Business Development | Emerging Business | Cloud & Database• $817K closed (132% KPI attainment) – conducted personalized, value-based outbound sales via calls & email• $235K closed – 13 strategic C-Suite relationships established through the execution of monthly cloud demos• $133K closed – orchestrated 5 upsell opportunities, accelerating technology adoption via migrations to Cloud

West Lafayette, Indiana

I worked extensively with the Purdue Athletics both in the front office as well as at home football games in Ross-Ade Stadium (Boiler Up!). There I compiled game statistics for use in real-time social media content, distributed data to both home and away teams, created player profiles for official multi-media use, and helped organize post-game football press conferences.

Purdue University, West Lafayette, In

I used clear communication, storytelling, and relationship building to direct groups of 30 prospective students and their families on official University tours of the Purdue West Lafayette campus. In doing so I guided families through the college decision-making process by providing crucial information to support their school choice and advocating for Purdue University. Responsible for leading 4 2-hour tours a week, I became a trusted contact for future students, devoted 2 hours a week training new Admissions Ambassadors, and assisted full-time Admissions counselors with applicant organization and mailing academic-based financial aid notices via the office of admissions.

Greater St. Louis Area

As a summer marketing Intern for Nature's Variety I supported the Marketing team in competitor analysis, A/B testing and consumer research, Search Engine Optimization, a multi-product marketing refresh, and website re-launch. - Organized A/B tests - identified nutrition preference to shape brand, product development- Compiled consumer survey data to support the restructuring of product lineup- Overhauled industry analysis of competitor growth to drive future brand strategy- Optimized Amazon and Chewy.com keywords to boost traffic for online retail channels