Leading marketing for the world’s best mixers. Overseeing brand, ecommerce and commercial marketing teams. Recently spearheaded a brand relaunch with new packaging, innovative partnerships and new ecommerce distribution.

Led growth marketing for Getaway, an experiential hospitality company with over 20 locations. Responsible for customer acquisition, lifecycle, website performance, partnerships and agency relations. Accountable for reducing CPA and increasing top-line growth while in charge of ad spend, pricing management, and promotional strategy.

First growth marketer hired to establish acquisition & engagement models. Built out marketing organization, leading acquisition, e-commerce & lifecycle marketing teams. Led growth from Series A to Series C, leaving after SoftBank funding.

Led marketing for Billups $160M business, overseeing growth and brand marketing teams. Responsible for leading GTM strategy on industry-first attribution products, launching an industry podcast, hosting bi-annual summits and building out an in-house content team.

Led North America brand launch for INVO Coconut Water, overseeing all functions of marketing. Responsible for go-to-market strategies, packaging, positioning, ecommerce and pricing strategies for multiple product launches. The company was forced to close due to unforeseen financial issues.

Contractor hired by Mekanism, the AOR for Prive Revaux Eyewear.

https://www.videoamp.com/

Brand work: eBay, Milliman, North Lake Tahoe, Sugar Bowl, Maple Leaf (CA Goldminer)

Brand work: San Francisco 49ers, Rubio's, Monterey Bay Aquarium & Intercontinental Hotels

Brand work: Google

Brand work: Covad Communications