Writing for three major British retail brands - Sainsbury's, Argos, and Habitat.This comprehensive role involves campaign copywriting, in-store messaging (from point-of-sale to tannoy scripts), social advertising, naming projects, hosting engaging tone-of-voice training for internal and external stakeholders, leading the copy for seasonal publications, and sitting on the Brand Expression panel.Brands I've also contributed to include Tu Clothing and Smart Charge (Sainsbury's electric vehicle charging).

Spearheading the budding Copywriting department while working across the buzzing PR & Marketing teams at this award-winning integrated communications agency in the UAE & UK. Brands I've worked with include Wet Deck & Sobe at W Dubai - The Palm, The Loft at Dubai Opera, La Serre Bistro & Boulangerie, Sofitel Dubai Downtown, and Medcare Hospitals & Clinics among others.

Composing timely news updates and newsletters about corporate events in the UAE.

Industry: Outdoor sportSocial media copywriter, Adventure HQ Writing on-brand copy for this outdoor adventure brand.Industry: Food & hospitalitySocial media copywriter, Sharaf MediaProducing social content for four F&B brands.Digital copywriter, Farm Box and Food4LifeWriting digital copy and advertorials for these organic food retailers.Industries: Business, travel, lifestyleDigital copywriter, Buying MauritiusSupplying content for this Mauritian digital publication and property platform.Journalist, Diners Club MagazinePenning articles with a focus on luxury lifestyle, exclusive experiences, and travel.

Copywriting for this leading Middle Eastern e-commerce platform's newsletters and marketing channels.

Penning articles and features about real estate and interior design for this national newspaper.