At Great Lakes Marketing Company we pride ourselves as one of the best marketing companies in Michigan. As a local Michigan digital marketing company, our honest approach combined with affordable marketing strategy, is set out to truly help your business grow.Our Digital Marketing Agency Primarily Focuses On: Search Engine Optimization (SEO)Paid Advertising (Google Ads)Marketing AnalyticsEmail MarketingSocial Media Management

Technical marketing skills include search engine optimization, pay-per-click management, email marketing and social media knowledge.Developing and implementing organic search strategies to increase ranking and traffic.Comfortable working with content marketing concepts, research and execution.Planning and implementing paid search campaigns and tracking results to report to the clientsEvaluating and altering SEO/PPC strategies based on a comprehensive understanding of analytics.Practicing creative SEO tactics.Building and executing link-building strategies to enhance off-site SEO.Knowledge of tools like SEMRush, Moz, Raven Tools, AHrefs, Basecamp, Slack and Screaming FrogAbility to compile, execute and send email marketing, test for mobile standards, and use appropriate services to send emails for clientsClient communication includes daily, weekly and monthly emails and phone calls with your clients in need of our assistance to enhance their internet marketing strategy.Managers create monthly reports using online marketing tools to update the client on the status of ICND’s marketing effortsAnswer any phone calls or emails from clients based on their needsAt a minimum, depending on client hours, quarterly overview phone calls should be scheduled with the client to review reports and what ICND will be working toward in the future of their accounts. Large clients will have monthly phone calls.Work with inner office staff to examine websites and create proposals

Strategic Planning/Execution – Work with entire Fairlane Town Center mall team to develop long-term vision at center in relation to its competitive marketplace. Leads the development of center’s annual marketing plan in support of property business plan goals. Responsible for execution of all marketing plan programs/elements including the localization of national programming as appropriate.Leasing Assistance – Support the leasing function through participation in the leasing process, development of leasing/sales materials and optimal representation of the center to appropriate retailers (existing and potential).Revenue Generation/Sponsorship – Maximize non-traditional revenue through the execution of appropriate income-generating events, promotions and activities. In addition, drives the effort for obtaining local sponsorship for mall revenues, programs and events.Retailer Relations and Sales Production – Responsible for establishing effective business relationships with the retailers on a local level in order to maximize the sales productivity and success of the events in the mall.Research/Results Measurement – Coordinate research activity for center (customer studies, trade area demographics, customized research initiatives) and effectively utilize research information in the development and execution of center’s business and marketing plans. Develops appropriate measurement tools to monitor the effectiveness and overall success of the various marketing efforts.

Responsible for oversight of property marketing, advertising, casino promotions, entertainment and special events. Implement marketing strategies to to achieve financial objectives, advertising, creative & brand development. Oversight of the player rewards program. Responsible for developing and executing casino promotions to support aquisition campaigns, loyalty promotions and drive incremental trips and revenue. Review P&L's, create proformas and use post analysis to create profitable programming and/or reduce expenses.

Oversee all aspects of Marketing Promotions and the Players Club. Generate proformas, prize matrices, and review post analysis as it relates to our marketing efforts. Create, develop and implement the Greektown Rewards loyalty program, special events, promotions and tournaments to promote guest patriotism and add incremental visits to the casino. Responsible for operational oversight of the daily operation of the Players Club and Promotions. Manage all promotional kiosk software. Review and approve property collateral and external advertising.

Worked in a progressive, fast paced company in the world of Sports Publishing/Advertising. Power Play Marketing offers the opportunity to advertise in the world renowned USA TODAY Special Editions that showcase major sporting events, teams and championships.

Created and executed promotions, measure the ROI on promotions and eventsMet with event representatives, process agreements and contracts. Organized company golf outings, events and employee recognition opportunitiesMade travel arrangements, processed expense reportsActive contributing newspaper writerProcessed PR/PO's for all marketing and advertising invoices

Created and maintained lasting relationships with clients through preparing presentations and visiting client sitesIn charge of new business, confirmations, follow ups and gift certificates. Handled rate and non-solicitation letters.Maintained and supervised scheduling and booking while scrutinizing future ordersKept communication open between office staff, handled write-ups & making staff inactive/active

Set up NFL player appearances and negotiated contractsCreated spreadsheets to evaluate top NFL prospects

Set up golf outings and special event tournaments. Hosted banquet room parties and events.