Nichole Williamson Email & Phone Number

• Manages brand positioning and content development process to develop a consistent brand image across platforms; advises on marketing to maximize following and engagement. • Spearheads creative strategy and art direction for brand design, experiences, and campaign assets. • Works with external creative team in producing multi-platform content and campaigns for lifestyle, fashion, and beauty brands. • Manages E-Commerce sites; including product maintenance, copywriting, and optimization for mobile and the web. • Translated strategy, business requirements and research findings into customer-centric materials; provides content writing for website, email marketing and social media.

Brand Strategy Manager | March 2017 - Present • Develops first digital strategy, soliciting 6+ new accounts in a four month period. • Responsible for project management, resource allocation, timelines and creative direction on all marketing materials (new logo, e-business cards, promotional brochures and style guide). • Oversees commercial portfolio of 8+ accounts and supports 15 additional accounts in company roster. • Spearheads full creative concept and site copy for company website functioning in the B2B space. • Develops nimble processes to place company front-of-mind in a highly competitive local market.

• Contributed to general operational decisions, including target setting, staff planning and general policy development. • Developed understanding of client needs, resulting in contract renewal of 23 accounts annually.• Key point of client contact, developed internal process that reduced work request scheduling and project completion time by 20%.

• Established and drove E-Commerce strategy; defining brand experience at every point of the customer journey.• Developed content calendar and digital marketing initiatives including the home page, collection pages, product pages, email and social media to support business objectives. • Managed Shopify boutique including uploading merchandise data, maintaining all products and planning / executing 4 seasonal lookbooks. Average of 15 outfits per lookbook, shot both locally and in New York, NY. • Funneled long-tail SEO keywords in the first one-to-two sentences of product descriptions, increasing viewer duration by 15% every month for the first six months of inception. • Tested and troubleshooted the onsite buying experience to uncover onsite issues or bugs, including optimizing navigation, improving site speed, customer paths, abandoned carts and checkout conversions. • Built and maintained promotional codes; ensured promotions and discounts were accurately represented on website and social media. • Wrote and sourced 80+ monthly curated/bespoke content across social and digital platforms.

•Served as primary point of contact for 'Fashion 360' Conference, consisting of 5+ skill-building workshops and a networking lunch with 15+ influencers, 3 speakers, and 65+ attendees. •Assisted with development of 'Fashion 360' marketing campaign that aided in 35% attendee increase over previous year.•Worked with cross-functional teams for the development of 7+ events and fashion shows. •Sourced visual inspiration for photo shoots, assisted with concept development, photography, casting initiatives, and styling.

•Assisted key wardrobe stylists on projects for Nike x Foot Locker, Bubbles Hair Salon, Salon Ceilo, The Art Institute, various TV shows, short films, editorials, and modeling agencies. •Assisted in set management for 5+ fashion photographers via a portfolio day at Dreams on Air. •Researched cultural, street, color, and runway trends for moodboard creation for upcoming shoots.•Served as a First Assistant within photoshoot research, styling, set organization, production management, pulls and returns.

•Assisted in the development, communication, and maintenance of relationships with clients, partners, and brands. •Accelerated the development of a new rebranding strategy for official website, resulting in a visitor increase of 165% in two months. •Assisted in vendor management and coordination of modeling talent, photographers, and outside partners for 8+ fashion shows, charity functions, and promotional events.

Established event communications with marketing and editing teams for event production, branding, and program content. Created presentation content for 3-day workshops centered around strategies, financing, and economic development for small businesses.

Bachelor Of Business Administration - B.B.A, Fashion Merchandising & Management, 3.94

Windowswear 2020 Student Competition | Fashion Presentation (Top 6 Finalist), Fashion Merchandising

Certificate, Fashion Industry Essentials

Associate Of Arts - Aa, English Language And Literature, General