Clients: Clif Bar & Company, Clorox, Audi, Gore-Tex, Caterpillar Inc.- Develop content strategies to shape client as a lifestyle brand through resource content and brand messaging- Perform content gap analyses to identify white space in content through keyword research and industry landscape- Work with UX design team to alter site architecture and facilitate a more seamless user journey- Working to improve site speed through eliminating render blocking, compressing files and enabling browser caching- Own almost all new business ventures for the SEO department and am actively involved in any pitch that included SEO- Reshaping the way my company views SEO and SXO by proving value beyond just Organic traffic

Clients: Rockefeller Center, NVR, Salesforce, Lidl, Penn State University Football, Volkswagen, District Wharf- Perform engagement and technical SEO audits for highly-trafficked websites like Salesforce.org and Volkswagen- Recommend technical optimizations to development like schema markup, HTML heading structure and Robots.txt files- Actively worked with UX designers to create sitemaps and wireframes for new websites and apps based on latest Google algorithm trends, competitor research, and data from both Google Analytics and Search Console- Work with UI and UX designers in the early stages of website builds to establish URL structure and taxonomy- Seamlessly run Search, Display, Gmail and YouTube ads for companies in multiple industries using AdWords features like countdown ads, geo-targeting, dayparting and remarketing- Create automated reports in Data Studio to monitor and analyze the success of Organic and Paid Search- Teach multiple classes on SEM and SEO internally to educate all departments in the agency

- Collaborated with other digital departments to create and present integrated media plans based on client goals- Frequently involved in pitches and client presentations surrounding HZ’s Search capabilities and digital strategy tactics- Took part in creating an attribution model for a marketing campaign that ran SEM, Social Media and Display Ads- Selected by Google to be featured in a dedicated case study to the success of an SEM campaign that generated an ROI of 475% and was the first in its industry to successfully run Google PPC ads- Developed a meta description strategy that increased click-through rate by 30% and overall organic clicks by 10%- Manage over $3 million/year AdWords spend for the agency’s biggest client with over 200 campaigns

- Create and manage the content on client websites and Google pages.- Develop marketing strategies and advertising products to brand different companies.- Work directly under web programmers and designers with multiple Adobe products.

- Worked with a team of 5 to create a business plan to start a new entrepreneurship for the company.- Created surveys and studied marketing transitions to identify whether the market was feasible for the new business.- Used statistics, primary data and quantified the risks associated before starting the company- Conducted focus groups with desired demographic to better construct a sales forecast- Met with decision makers of Fortune 500 companies in the DC Metropolitan areas out in the field- Pitched the business plan to possible B2B customers and investors