Nichole Cassells Stevens Email & Phone Number

Amid the endless amount of content available today, organizations require next-level strategic marketing to stand out. As an award-winning business and marketing executive, I spearhead creative transformational solutions, catapult net promoter scores and skyrocket digital traffic through multichannel strategies, marketing plans and product launches. Empathetic and supportive, I am also a collaborative leader who believes in advancing DEI initiatives and elevating work-life balance to empower, nurture and motivate my teams. With a talent not only for innovative campaign creation but also for inspiring others to ideate cutting-edge initiatives, my marketing expertise can translate to startups or organizations in various industries. My greatest success, however, has come from playing an integral part in growing 2 small community hospitals into a regionally recognized healthcare system. Currently the director of marketing and business development for Roper St. Francis Healthcare, I direct marketing, corporate communications, PR, sales and contact center while controlling a $9.5M budget. Additionally, I have revolutionized the marketing process by enhancing tracking abilities with 2 customer relationship management (CRM) platforms, search engine optimization (SEO), social media and email marketing functions. Some other accomplishments include:• Creating a tiered system focused on B2B and B2C services. • Increasing positive media coverage 22% by hiring 2 seasoned journalists to lead the internal communications and media team.• Growing the net promoter score (NPS) from 78% to 91% in 3 years, taking the top NPS spot from a competitor. • Serving on a diversity and inclusion committee, organizing monthly cultural celebrations and engaging in advocacy for underserved communities.• Implementing a contact center that fulfilled after-hour answering services, leading to 60% growth across center operations following COVID-19 and 97% patient satisfaction scores.SPECIALITIES Strategy Team Leadership User EngagementStrategic Direction Brand ManagementDemand GenerationProject Management Customer Acquisition Corporate CommunicationsB2B & B2C MarketingDigital Transformation Marketing Automation Media and Performance AnalysisData-Driven Decision-Making Cross-Functional Team EmpowermentSponsorship Management

Listed skills include Marketing, Healthcare, Physician Relations, Hospitals, and 39 others.

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  State University Of New York College At Cortland

  Communications Studies