• Collect and compile disparate data from multiple sources into data structures required for analysis and reporting• Query internal databases to support the sales team with consumer behavior insights, purchasing trends, and product information• Deliver sales performance and trend reports on a monthly, quarterly, annual, and ad hoc basis• Performed product, customer, or regionally specific reporting to answer business-related questions posed by the executive team• Evaluated… Show more • Collect and compile disparate data from multiple sources into data structures required for analysis and reporting• Query internal databases to support the sales team with consumer behavior insights, purchasing trends, and product information• Deliver sales performance and trend reports on a monthly, quarterly, annual, and ad hoc basis• Performed product, customer, or regionally specific reporting to answer business-related questions posed by the executive team• Evaluated cost-to-performance outcomes for regional sales efforts, providing actionable insights on future involvement• Collaborate with cross-functional teams to identify and resolve customer and system issues, offering data-driven corrective actions Show less

Contracted for project to establish a strategic business plan for a new company• Partnered with the executive team to define the problem statement, identify opportunities, and structure a new business model• Conducted industry and competitor analysis, delivering strategy recommendations, pricing models, and a sustainable growth plan• Mitigated risk through research, testing, and customer feedback strategies, refining concepts before implementation• Developed KPIs, reporting… Show more Contracted for project to establish a strategic business plan for a new company• Partnered with the executive team to define the problem statement, identify opportunities, and structure a new business model• Conducted industry and competitor analysis, delivering strategy recommendations, pricing models, and a sustainable growth plan• Mitigated risk through research, testing, and customer feedback strategies, refining concepts before implementation• Developed KPIs, reporting structures, and performance optimization plans for long-term success• Delivered a comprehensive project report outlining processes, insights, and future growth strategies• Created UX specification documentation for seamless handoff to the website design team Show less

Contracted for project to redesign a custom home builder’s business processes and web content• Conducted quantitative and qualitative market research to inform user experience recommendations for the design team• Developed digital content strategies through strategic discovery, aligning business objectives with user needs• Led creative workshops with clients to design data-driven home-building and CRM processes• Presented and defended design and process recommendations to senior… Show more Contracted for project to redesign a custom home builder’s business processes and web content• Conducted quantitative and qualitative market research to inform user experience recommendations for the design team• Developed digital content strategies through strategic discovery, aligning business objectives with user needs• Led creative workshops with clients to design data-driven home-building and CRM processes• Presented and defended design and process recommendations to senior leadership, ensuring alignment with business goals Show less

Contracted for project to redesign an open-source threat intelligence website for a cybersecurity company• Led UX research, translating complex data into actionable product improvements• Facilitated design sessions with clients to ensure alignment between the UX team and company leadership during the research-to-design transition• Created user flows, wireframes, and a high-fidelity clickable prototype for the revamped search engine and database, adhering to UI best practices•… Show more Contracted for project to redesign an open-source threat intelligence website for a cybersecurity company• Led UX research, translating complex data into actionable product improvements• Facilitated design sessions with clients to ensure alignment between the UX team and company leadership during the research-to-design transition• Created user flows, wireframes, and a high-fidelity clickable prototype for the revamped search engine and database, adhering to UI best practices• Presented design to leadership, demonstrating how the updates would enhance key performance indicators and improve user experience Show less

• Drove collaboration between sales, marketing, and accounting teams to streamline sales processes, creating detailed process documentation• Conducted financial audit on five years of customer sales data, uncovering $750k in unpaid promotional funds and saving $187k in fees through proactive resolution• Developed and enforced policies to maintain sales data integrity and compliance with operational standards• Identified, tracked, and reported KPIs to focus sales initiatives on key… Show more • Drove collaboration between sales, marketing, and accounting teams to streamline sales processes, creating detailed process documentation• Conducted financial audit on five years of customer sales data, uncovering $750k in unpaid promotional funds and saving $187k in fees through proactive resolution• Developed and enforced policies to maintain sales data integrity and compliance with operational standards• Identified, tracked, and reported KPIs to focus sales initiatives on key performance drivers• Performed profitability analyses of products and services to guide strategic decisions• Delivered quantitative analysis and reports for the executive team, covering trends, forecasts, and performance metrics• Led ERP system integration project, coordinating efforts between EDI, ERP, and internal teams to ensure seamless implementation Show less

• Constructed five personalized client-based market research reports and proposed digital strategies for clients in the retail, travel, and transportation sectors• Conducted client strategy sessions to determine potential areas for growth, construct relevant business goals, and develop actionable plans• Analyzed skills gaps in IBM practitioners, recommending strategies for human capital development