Nichole Forder

Nichole Forder Email and Phone Number

Executive Marketing Director | Commercial Strategy & Leadership | Digital Transformation | Sustainable Business | Trustee | Ex-Shell, Coats Plc, Inmarsat @ NIMA Interim
United Kingdom
Nichole Forder's Location
Beaconsfield, England, United Kingdom, United Kingdom
Nichole Forder's Contact Details

Nichole Forder personal email

n/a
About Nichole Forder

Strategic B2B and D2C commercial leader with 25+ years of experience, driving digital transformation, commercial growth, and building brand competitiveness through robust marketing and sales strategies. Accomplished in e-commerce strategy development, online revenue growth, and customer experience optimisation across global markets. Proven ability to build and scale international operations through performance marketing, digital integration, and cutting-edge MarTech solutions. Skilled in leading cross-functional teams and driving organisational change to foster a culture of excellence. Expertise in SEO, PPC, CRO, and omnichannel digital marketing with a focus on measurable results and sustainable growth.Known for building, upskilling and coaching talent and shaping great teams, world-wide. Fluent in English, Dutch and German.

Nichole Forder's Current Company Details
NIMA Interim

Nima Interim

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Executive Marketing Director | Commercial Strategy & Leadership | Digital Transformation | Sustainable Business | Trustee | Ex-Shell, Coats Plc, Inmarsat
United Kingdom
Nichole Forder Work Experience Details
  • Nima Interim
    Nima Interim
    United Kingdom
  • Davenies
    Trustee Of Charity
    Davenies Jul 2023 - Present
    Beaconsfield, Buckinghamshire, Gb
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  • Coats
    Chief Marketing Officer
    Coats Jun 2017 - Mar 2023
    London, England, Gb
    • Led e-commerce and digital transformation across B2B and D2C channels, driving a 25% increase in conversion rates and achieving $25M in online sales through new MarTech stack implementation and process optimisation.• Spearheaded corporate brand refresh, enhancing customer experience across 20+ international digital channels, and increasing web traffic by 85%.• Mentored a global team of 50+, fostering a high-performance culture and setting up new standards for excellence in digital marketing execution.• Championed cross-functional collaboration with product, finance, and technology teams to optimise global e-commerce performance and streamline processes.
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  • Shell
    Global Marketing Director - Technology & Innovation
    Shell Apr 2012 - Mar 2017
    London, England, Gb
    • Directed global omnichannel e-commerce programmes, generating $95M in additional annual revenue at one location through optimised digital and performance marketing strategies.• Improved customer experience and conversion rates by implementing interactive apps and mobile-first e-commerce solutions, contributing to a significant uplift in online engagement.• Collaborated closely with technical teams to implement new AI-driven tools, resulting in better user experience and enhanced product recommendations across e-commerce platforms. https://www.shell.com/what-we-do/technology-and-innovation/innovate-with-shell/shell-gamechanger.html
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  • Shell
    Senior Pr & Advocacy Manager (B2B & Dtc Markets)
    Shell Apr 2010 - Mar 2012
    London, England, Gb
    Identified and resolved complex sustainability issues for B2B / B2C businesses (chemicals, aviation, marine fuels, and lubricants) by shaping and implementing globally Shell's PR and Comms strategy and position on issues and regulatory changes. Devised and executed robust external communication and advocacy strategies. Served as a corporate representative at industry board meetings on discussing climate change and sustainability issues across EU and US Chemical industry regulatory boards (Cefic / ACC).
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  • Shell
    Senior Management Consultant (Strategy & Transformation)
    Shell Apr 2008 - Mar 2010
    London, England, Gb
    Achieved jointly-owned business transformation by partnering with multi-cultural, cross-business, and executive stakeholder teams to lead projects and capture opportunities / resolve issues across Shell refining & retail businesses, including restructuring, cost reduction, and portfolio improvements.• Steered three-month B2B and B2C business turnaround and commercial improvement programmes for C-suite personnel with a billion-dollar project scope turnover.• Developed insights into most lucrative renewable energy opportunity for Shell in owned operations and investment opportunity to buy into by delivering energy transition project.• Maximised gross margin sales of double digital growth and simplification of global lubricants product supply chain by spearheading and implementing product portfolio rationalisation project.
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  • Shell
    Senior Commercial Manager
    Shell Jun 2004 - Mar 2008
    London, England, Gb
    Led the first global sourcing strategy for business-critical satellite communication services and implementation through global tender process for Shell Group, with direct spend remit of $300M+.- Generated 24% savings annually in digital communications cost across EMEA 21-country Retail Service Station network sites.- Delivered new global standards in Satellite equipment, rationalisation of suppliers and migrated SaaS model, resulting in ordering processes moving from months to days and calling cost per min from $10 to $2 per min.Previous experience:- Head of Marketing & Business Development – Energy (NL/UK) at Inmarsat- Business Development & Marketing Manager (China) at Rexel Group China- Financial Analyst – M&A (Germany) at Thomas Cook GmbH
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Nichole Forder Skills

Strategy Business Strategy Change Management Procurement Marketing Project Management Business Development Business Process Improvement Management Energy Leadership Stakeholder Management Downstream Oil And Gas Management Consulting Negotiation Product Management Business Planning Project Portfolio Management Program Management Contract Management Process Engineering Upstream New Business Development Petroleum Project Planning Strategic Planning Stakeholder Relations Oil And Gas Digital Marketing Customer Insight Business Transformation

Nichole Forder Education Details

  • University Of Leicester
    University Of Leicester
    Bachelor Of Arts (Ba) Hons - Business Management/ German
  • University Of Applied Sciences Trier, Germany
    University Of Applied Sciences Trier, Germany
    Business Administration And Marketing

Frequently Asked Questions about Nichole Forder

What company does Nichole Forder work for?

Nichole Forder works for Nima Interim

What is Nichole Forder's role at the current company?

Nichole Forder's current role is Executive Marketing Director | Commercial Strategy & Leadership | Digital Transformation | Sustainable Business | Trustee | Ex-Shell, Coats Plc, Inmarsat.

What is Nichole Forder's email address?

Nichole Forder's email address is ni****@****ats.com

What is Nichole Forder's direct phone number?

Nichole Forder's direct phone number is +156124*****

What schools did Nichole Forder attend?

Nichole Forder attended University Of Leicester, University Of Applied Sciences Trier, Germany.

What skills is Nichole Forder known for?

Nichole Forder has skills like Strategy, Business Strategy, Change Management, Procurement, Marketing, Project Management, Business Development, Business Process Improvement, Management, Energy, Leadership, Stakeholder Management.

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