Nichole J. Henderson, M.S.

Nichole J. Henderson, M.S. Email and Phone Number

Global Audiobook & Podcast Marketing at Spotify | Creator Equity Fund at Spotify | Founder at @ShesTunedIn, with expertise in TV storytelling through art @ Spotify
Regeringsgatan 19, Stockholm, Stockholm County se
Nichole J. Henderson, M.S.'s Location
Los Angeles, California, United States, United States
Nichole J. Henderson, M.S.'s Contact Details

Nichole J. Henderson, M.S. personal email

n/a

Nichole J. Henderson, M.S. phone numbers

About Nichole J. Henderson, M.S.

Global Entertainment Brand Marketer | Multicultural & Experiential Marketing | Digital IllustratorPersonal: An extremely charismatic extrovert who enjoys work environments that offer support for growth, leadership and opportunities to consciously drive my own career path.I am a huge “foodie” at heart, a Television fanatic (check out my TV art page on Instagram, @ShesTunedIn 🎨📺), and I have a passion for purpose-driven work that improves the lives of Black women and people of color. Professional:An entertainment brand marketer, with over 7 years of experience, passionate about creating brand campaigns at the intersection of multicultural and experiential marketing. Currently working in Global Audiobook & Podcast Marketing at Spotify. Graduated from the top communications school in the country, the S.I. Newhouse School of Public Communications at Syracuse University, with an M.S. in Public Relations and an emphasis in Financial and Investor Communications in May 2017. Baccalaureate degrees in public relations and broadcast journalism, as well as a minor in marketing. In-depth background in account management, event planning, project management, entertainment, branding, media relations, multimedia storytelling, engagement marketing and investor relations. Experience across a wide variety of industries including music, television and entertainment, food and beverage, alcohol and spirits, CPG, finance, healthcare, travel and tourism, energy/sustainability, reputation management, beauty and fashion.Award recipient of: - 27th Annual Webby Award for “Podcast, Television & Film” (2021 HBO Insecure S5: InsecuriTEA Podcast)- 27th Annual Webby People’s Voice Award for “Podcast - Entertainment” (2021 HBO Insecure S5: InsecuriTEA Podcast)- BizBash's 10th Annual Event Experience Awards for "Best Cultural/Multicultural Event" (2021 HBO Insecure S5 - Insecure Fest)- 1st Annual Signal Awards for "Best Co-Host Team" (2021 HBO Insecure S5: InsecuriTEA Podcast) - The Signal Awards seeks to honor and celebrate the people and content that raise the bar for podcasting.- 26th Annual Webby People’s Voice Award for “Social Content Series & Campaigns - Diversity & Inclusion” (2021 HBO Max: See US campaign)- The Public Relations Certificate of Achievement Award- Best Account of the Semester - Senior Leadership Award- Undergraduate Public Relations Student of the Year- George R. Andrick WSAZ-TV Scholarship- Two-time recipient of the Who's Who Among Students in American Universities and Colleges award

Nichole J. Henderson, M.S.'s Current Company Details
Spotify

Spotify

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Global Audiobook & Podcast Marketing at Spotify | Creator Equity Fund at Spotify | Founder at @ShesTunedIn, with expertise in TV storytelling through art
Regeringsgatan 19, Stockholm, Stockholm County se
Website:
spotify.com
Employees:
17003
Nichole J. Henderson, M.S. Work Experience Details
  • Spotify
    Spotify
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  • Spotify
    Global Audiobook & Podcast Marketing
    Spotify Mar 2024 - Present
    Stockholm, Stockholm County, Se
    *Lead Always On Marketing support for Audiobooks by maintaining scaled, Global cross-functional support of authors, titles, and genres tied to cultural moments and conversation. Support includes: Editorial, On-Platform Marketing, Organic Social, Publisher Relations, Comms, and Paid Media: OOH, Influencer and Paid Social*Oversee the execution of complex, quarterly Audiobook Genre campaigns with a Global cross-functional team of 25+ across the U.S., CA, AUNZ, UK, IE, FR, and BN, to drive awareness to Spotify Premium*Lead marketing promotions for Creator Equity Fund and The Ringer podcasts (including: CultureCon Uncut, 1619: The College Edition, Outside Voice and more)*Manage Audiobook and Podcast marketing business objectives, brand strategy, budget, end-to-end execution of 360 marketing campaigns, and GTM maturity to achieve targeted performance metrics that align with executive-level expectations *Apply a marketing lens to the needs of the Audiobook and Podcast businesses by using data and metrics to drive improvements, report results, and independently produce documents and presentations that are executive ready+++Campaigns: Audiobooks:*Title Marketing: Wicked*Audiobooks Genre Campaign: Spine-Chilling Audiobooks*Audiobooks Genre Campaign: Hot Picks. Cool Listens.*Countdown Pages for Audiobooks*June National Audiobook Month*Bridgerton S3*Title Marketing: It Ends With Us*Latin Heritage Month Campaign *Heartstopper S3 *Audiobooks Genre Campaign: HalloweenPodcasts:*1619: The College Edition Podcast*How We Fix This Podcast *Outside Voice Podcast *CultureCon Uncut Podcast
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  • Spotify
    Senior Program Operations Manager, Creator Equity Fund (Community)
    Spotify Jul 2023 - Present
    Stockholm, Stockholm County, Se
    *Co-launched a new global program vertical at Spotify supporting Black and LGBTQIA+ creators based in the US, UK and Brazil, while implementing new processes and managing investments*Researching and developing program strategies for 15+ initiatives for Spotify’s $100M Creator Equity Fund (CEF) commitment, including the NextGen x HBCU program, AMPLIFIKA Brazil Music Tour, UK Songwriters Camp, Cannes Sound of Culture Panel with Issa Rae, ADCOLOR 2023, CultureCon NY 2023 and GLAAD’s inaugural Black Queer Creative Summit - reaching over 5,000 student and Gen-Z artists and creators on and off platform*Managing the workflow of a global cross-functional team of 15+ including DEIB, equity and impact, experiential, ads/sales, product, brand, creative, talent booking, social, content, PR/Comms, legal, podcast, audiobooks and artists/creators*Primary operations lead for all CEF Community vertical fund requests, overseeing budgets upwards of $1M+ per calendar year to scale*Drafting and regularly updating briefs and project plans for quarterly business reviews and ad hoc leadership presentations +++ Projects:*2024 Spelman Podcast Studio Opening *GLAAD Black Queer Creative Summit: Coordinated Spotify's “Music Can Tell Your Story Too” panel*The R&B Club’s first-ever roadshow- featuring a surprise guest appearance by Lloyd*NextGen x HBCU Program: Spelman College, Howard University, Hampton University, NCAT State University *2023 CultureCon: Spotify's first-ever sponsorship at CultureCon*2023 ADCOLOR FUTURES reception: Featured a surprise musical performance by Mario *1619: The College Edition Listening Party: Podcast series produced entirely by Howard University students
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  • Spotify
    Associate Manager, Experiential Marketing
    Spotify Oct 2022 - Jul 2023
    Stockholm, Stockholm County, Se
    *Built and shaped Experiential program strategy for Music and Creator Equity Fund events, including the GLOW Launch Event, The Feelin’ Myself Fashion Show, Lil Durk Album Release Party, Casa Spotify: Puerto Rico, Bad Bunny After Party in CDMX, Spelman Creator Day and VidCon 2023 - all laddering up to defined Spotify objectives supporting key global, cultural trends in N. America, EMEA, APAC and LATAM*Led and supported high-touch event productions with budgets upwards of $1M+ from end to end*Managed global cross-functional workflow of 20+ partners including ads/sales, product, brand, creative, music marketing, artist and label partnerships, social, content, PR/Comms, legal, podcast, influencer, partnerships, on-platform, licensing, editorial and artists/creators*Owned relationships with best-in-class experiential partners including third-party vendors, experiential and content agencies, tentpole event promoters and concert/festival organizers (i.e., Grammy Awards, Women in Entertainment, Ultra Music Festival/MMW, Rolling Loud, Essence Music Festival, Head in the Clouds Festival and Lollapalooza)*Developed non-traditional marketing and content strategies that connected Black, Latinx, APAC and LGBTQIA+ Gen Z audiences to Spotify+++Projects:Bad Bunny After Party - CDMX*To celebrate Bad Bunny's third straight year as the top-streamed artist on Spotify we hosted an after party at his last stop of his World's Hottest Tour in Mexico CityGLOW Launch Event *The launch of a new global program advancing equity in music and elevating LGBTQ+ artists and creators The Feelin’ Myself Fashion Show *Spotify hosted its first-ever fashion show, "The Feelin' Myself Fashion Show," amplifying its premiere playlist for women in Hip Hop and celebrating legends (including Lil Kim) in honor of both Women’s History Month and Hip Hop turning 50Casa Spotify: Puerto Rico*4-day pop up experience celebrating Puerto Rico's culture and global impact on latin music
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  • She’S Tuned In 🎨📺
    Founder
    She’S Tuned In 🎨📺 Jan 2021 - Present
    A TV art page dedicated to inspiring tune ins to the latest, new TV series. Simple. I saw a need for telling TV stories through art, and so birthed, the @ShesTunedIn IG art page.
  • Team Epiphany
    Senior Account Manager
    Team Epiphany Dec 2021 - Oct 2022
    New York, Ny, Us
    Clients: HBO/HBO Max *Accounts lead for HBO Max’s @sceneinblack social handle and all IRL promotional events*Accounts lead for the first-ever Legendary Ball, highlighting S3 of the iconic reality ballroom dance series *Accounts lead for the HBO Max POV Conversation and Speed Mentoring session at the 2022 American Black Film Festival, highlighting the behind the scenes talent of Issa Rae’s new series, Rap Sh!t *Accounts lead for HBO/HBO Max at the 2022 CultureCon NY, where HBO served as the presenting sponsor *Staffed Essence Fest 2022*Staffed the Rap Sh!t S1 premiere party Paramount+*Accounts lead for “The Game” reboot social campaign NBCU Peacock*Accounts lead for the “Bel-Air” S1 social and paid influencer campaign and experiential event lululemon *Co-lead the seeding launch campaign for lululemon’s first-ever, women-first footwear lines “blissfeel” and “chargefeel”
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  • Team Epiphany
    Account Manager
    Team Epiphany Oct 2019 - Dec 2021
    New York, Ny, Us
    Account Manager Responsibilities: *Proactively provide day-to-day counsel, strategic account insights and action-oriented solutions to Entertainment clients *Project manage internal teams to meet client expectationsClient Work: AmazonPrime Video The Boys Season 2 Seeding Program:*Sole accounts lead, who oversaw the creation of 200+ limited-edition “Hero Packs,” garnering 7.5 MM social impressions & 23k traditional media impressions BETBET+ HBCU Homecoming Tour: *Executed a 6-city wide mobile shipping container tour, garnering over 10k BET+ app downloads Twenties Mural Activation:*Produced a 3-city wide mural activationFoxOur Kind of People:*Co-led the series premiere social campaign contracting 10+ influencers on IG and YouTubeHBOBetween The World And Me Campaign:*Launched a 7-part pre-premiere digital/social campaign resulting in over 6.3 MM social impressions, 2.7k micro site page views and over 2k virtual screening attendees Insecure Season 4 & 5 Digital/Social Campaign: *Led the creation of weekly Insecure S4 & S5 InsecuriTEA Podcast episodes and written Luvvie Recaps for HBO.com, reaching 6 MM+ podcast listeners & holding the #1 spot on Apple Podcasts’ TV & Film charts for 10 weeks *Staffed InsecureFest S5Lovecraft Country Campaign:*Led the creation of a dynamic IG Live conversation with over 6k live viewersOSTT x Sundance 2021:*Created a virtual program that consisted of executing 31+ events over a span of 3 daysScene in Black:*Launched HBO Max’s first-ever social-first initiative celebrating Black Stories Yvonne Orji: Momma, I Made It! Comedy Special Campaign: *Led the creation of the special’s seeding program, sourcing 10+ items by Black and African-owned brands for 100+ influencers Searchlight PicturesSummer of Soul Social Campaign:*Sole accounts lead, who oversaw “always on” community management and a W.A.F.F.L.E TikTok partnershipTruTVHot Ones Event:*Created a special launch event for 100+ tastemakers
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  • Edelman
    Account Executive
    Edelman Oct 2018 - Oct 2019
    New York, Ny, Us
    Events/Experiential Marketing: *Coordinated experiential food, lifestyle and wellness events for Unilever’s complete Food and Refreshment portfolio including: TAZO’s first-ever Camp TAZO: Passion experience; Unilever’s first-ever Refreshments scale and wellness event in partnership with Chillhouse salon and a Knorr purpose launch activation in partnership with A Better Life Foundation*Member of Unilever’s 25th Anniversary Essence Fest beauty/PR events team. Joined a team of eight women of color in planning and executing on-the-ground event management for week-long celebrity/influencer booth and offsite activations in New Orleans, LA (July 1-8)Influencer Marketing: *Co-led Unilever’s Food and Refreshment portfolio “Agents of Change” RDN influencer program, including co-planning the 5th annual AOC Immersion experience as well as managing content and earned media.*Led the creation of Knorr’s first-ever blogger influencer programMedia Relations: *Led media relationship building and product/event outreach across Unilever’s Food and Refreshment portfolio (led the team in secured earned media placements)*Represented the Edelman NY Office as a Knowledge Manager of the cross-office Edelman Media Network for two years, sharing media outreach advice and findingsManagement/Leadership:*Oversaw the workload and daily tasks of three Assistant Account Executives. Showing leadership by effectively delegating assignments, being available for unforeseen questions/concerns, reviewing writing assignments, training and committing to monthly check-ins to ensure they had a positive work experience at Edelman*Coordinated “Lunch and Learns” for junior-level employees, spoke on student-visitor panels, coordinated student job shadows, 2019 summer MAIP coach to an Edelman Corporate intern and met with AAEs/interns monthly to offer career advice*Led Edelman GRIOT NY’s involvement in the NYC-wide Black Employee Resource Group Collective (BERG)
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  • Edelman
    Assistant Account Executive
    Edelman Oct 2017 - Sep 2018
    New York, Ny, Us
    Events/Experiential Marketing: *Coordinated experiential events for Unilever Food Scale and Knorr account teams that resulted in media coverage and meeting KPIs*Created and staffed holiday-themed experiential activations for Starbucks*Assembled and hand-delivered 10-15 media mailers per Starbucks, Unilever Food Scale and Knorr CPG new product announcements. These mailers were creative and included new product offerings, fresh food, gift cards, media surprises and moreMedia: *Spearheaded Unilever Food Scale's first-ever Media happy hour event*Member of Starbucks Media Relations Hotline team, a 24/7/365 reactive media and issues-related inquiry intake system*Met with top-tier food and lifestyle editors to sample and discuss new food, beverage and CPG offerings at Starbucks, Unilever Food Scale and Knorr*Knowledge Manager of the Edelman Media Network, a team of eight who specialize in offering media contacts, best practices of media engagement and tips for pitching specific editors and outletsSocial Media: *Monitored and reported on Unilever Food Scale’s (10) Agents of Changes social media impressions/engagements weekly, monthly and yearly to clients*Reviewed and approved Unilever Food Scale’s (10) Agents of Changes social media and blog content monthly to ensure Brand messaging was thoughtfully incorporatedManagement/Leadership:*Managed intern (March-June 2018) by overseeing daily tasks, committing to weekly check-ins and providing review and approval of day-to-day writing assignments*Coordinated a 3-week peer shadowing/job training program, where an Edelman colleague in another department was able to shadow me for three consecutive weeks learning “Best practices,” media relations, event planning skills, account management and administrative tasks specific to the Assistant Account Executive role
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  • Edelman
    Ny Brand Intern
    Edelman Jun 2017 - Sep 2017
    New York, Ny, Us
    *Worked on Starbucks, Unilever Foods Scale and Campari account teamsConducted extensive “deeper dive” research and compiled data for accounts*Managed the rebranding campaign for NAIR, the #1 Hair Removal Brand in the U.S.*Handled media relations for account teams: built media lists, pitched stories, daily media monitoring, media headline reports, comprehensive media coverage reports and sent out experiential media mailers*Participated in media drops with news editors for Starbucks, Pringles and United Airlines Staffed Trojan's "Protect Your Wang" Pride event *Organized event and trade show logistics: site checks for venues, travel arrangements, welcome gifts and vendor relations
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  • Mower Agency
    Public Relations + Public Affairs Intern
    Mower Agency Jan 2017 - May 2017
    Syracuse, Ny, Us
    *Wrote press releases and pitch emails to gain placements in local media*Developed actionable web content for clients and agency-specific platforms*Conducted extensive “deeper dive” research and compiled data for account teams*Worked on Marriott Syracuse Downtown, DS Services, Ree Stickers, EMA’s Energy/Sustainability practice and EMA's Reputation Management/Media Training accounts
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  • Cumulus Media
    Promotions Intern
    Cumulus Media Jan 2017 - May 2017
    Atlanta, Ga, Us
    *Collaborated weekly on remote talent appearances throughout Syracuse promoting 93Q, 95X, Rebel and The Score 1260 radio stations*Engaged with large audiences using on-site photos, wheel prizes and games*Managed event planning, set up and break down of live radio performances
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  • Citrustv
    Panelist And Production Staff
    Citrustv Sep 2016 - May 2017
    Syracuse, New York, Us
    CitrusTV is a student-run Television station located at Syracuse University.*Generated weekly story and skit ideas involving current events in the media*Past panelist on weekly episodes of “Syracuse Unpeeled” entertainment show*Designed graphics and operated Maestro 7.2 image server
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  • S.I. Newhouse School Of Public Communications At Syracuse University
    Instructional Associate For Com 408 | Advertising And Public Relations Law
    S.I. Newhouse School Of Public Communications At Syracuse University Aug 2016 - May 2017
    Us
    *Graded 50 weekly assignments, midterms and final exams*Conducted class lectures and review sessions twice a week*Held four hours of office hours for students every week*Developed sample test questions from lectures
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  • Dannible & Mckee, Llp
    Investor Relations Intern
    Dannible & Mckee, Llp Sep 2016 - Dec 2016
    Syracuse, Ny, Us
    *Shadowed consulting services to learn about ownership transition and stocks*Designed Fall 2016 employee newsletter on office renovations and new clients*Wrote weekly press releases to increase coverage in local business journals*Coordinated the firm’s annual construction, tax and nonprofit conferences *Used Constant Contact to follow-up on Drip campaignsComposed Cision media contact lists
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  • Hill Communications
    Account Supervisor For J Allen Inspired
    Hill Communications Sep 2016 - Dec 2016
    Syracuse, New York, Us
    Hill Communications is a student-run PR firm located at Syracuse University. *Executed a semester-long publicity campaign worth over $12, 000*Ran weekly account team meetings and allocated weekly duties*Led media pitching, a photo shoot spread and product launch*Managed client’s Hootsuite and social media accounts *Communication liaison between PR team and client
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  • Mu Report
    Multimedia Journalist And Anchor
    Mu Report Aug 2015 - May 2016
    *Prepared two broadcast news stories per week related to Marshall Univ. *Generated weekly story ideas and wrote anchor/reporter scripts*Anchored and produced weekly newscasts
  • United Way Of The River Cities
    Public Relations And Marketing Intern
    United Way Of The River Cities Mar 2015 - Apr 2015
    *Designed marketing materials for United Way events and initiatives*Wrote weekly press releases to increase local media coverage*Managed website, Twitter and Facebook
  • Marshall University
    Public Relations Intern
    Marshall University Jan 2015 - Apr 2015
    Huntington, Wv, Us
    *Wrote weekly press releases to increase on-campus media coverage*Led Campus Activities Board and Executive Board meetings*Organized Marshall’s first 12-hour music festival (FEST)*Designed flyers, a media kit and posters for events*Planned and staffed over 100 campus-wide events
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  • Whag-Tv
    Broadcast Intern
    Whag-Tv May 2014 - Jul 2014
    *Developed camera skills and learned how to use Avid Software*Created an anchor/reporter reel to showcase to employers*Shadowed working reporters, producers and anchors

Nichole J. Henderson, M.S. Skills

Public Speaking Public Relations Event Planning Marketing Social Media Press Releases Broadcast Journalism Broadcast Television Radio Broadcasting Microsoft Office News Writing Video Production Digital Imaging Social Media Marketing Event Management Tv Reporting Radio Reporting Associated Press Style Adobe Creative Suite Trello Slackware Wordpress Keynote Avid Final Cut Pro Basecamp Cision Google Analytics Hootsuite Uiux Design Maestro 7.2 Image Server

Nichole J. Henderson, M.S. Education Details

  • S.I. Newhouse School Of Public Communications At Syracuse University
    S.I. Newhouse School Of Public Communications At Syracuse University
    Public Relations
  • Marshall University
    Marshall University
    Broadcast Journalism And Public Relations
  • Wilberforce University
    Wilberforce University
    Mass Communication/Media Studies
  • Musselman High School
    Musselman High School

Frequently Asked Questions about Nichole J. Henderson, M.S.

What company does Nichole J. Henderson, M.S. work for?

Nichole J. Henderson, M.S. works for Spotify

What is Nichole J. Henderson, M.S.'s role at the current company?

Nichole J. Henderson, M.S.'s current role is Global Audiobook & Podcast Marketing at Spotify | Creator Equity Fund at Spotify | Founder at @ShesTunedIn, with expertise in TV storytelling through art.

What is Nichole J. Henderson, M.S.'s email address?

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What is Nichole J. Henderson, M.S.'s direct phone number?

Nichole J. Henderson, M.S.'s direct phone number is +130488*****

What schools did Nichole J. Henderson, M.S. attend?

Nichole J. Henderson, M.S. attended S.i. Newhouse School Of Public Communications At Syracuse University, Marshall University, Wilberforce University, Musselman High School.

What are some of Nichole J. Henderson, M.S.'s interests?

Nichole J. Henderson, M.S. has interest in Children, Education, Economic Empowerment.

What skills is Nichole J. Henderson, M.S. known for?

Nichole J. Henderson, M.S. has skills like Public Speaking, Public Relations, Event Planning, Marketing, Social Media, Press Releases, Broadcast Journalism, Broadcast Television, Radio Broadcasting, Microsoft Office, News Writing, Video Production.

Who are Nichole J. Henderson, M.S.'s colleagues?

Nichole J. Henderson, M.S.'s colleagues are Rikki Lee, Sagar Budhrani, Colette Mcintyre, Omer Bitensky, Pierre Dember, Raha Dadgar, Manuel Christill.

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