At Genius Visionary, I lead Mergers and Acquisitions from deal sourcing through to closing. With 25 years of experience as a serial entrepreneur and Chief Marketing Officer, I bring a seasoned perspective to navigating complex transactions across a wide range of industries and business sizes.Our approach at Genius Visionary encompasses a comprehensive suite of services designed to support every stage of the acquisition process. We provide innovative financial solutions and expert guidance on scaling and optimizing operations, ensuring that each deal is strategically sound and beneficial for all parties involved.I am committed to creating win-win outcomes, offering founders and CEOs the flexibility to either exit their business or continue operating under new conditions. My investment focus includes agriculture, B-Corps, tech, organics, and AI, with a particular emphasis on businesses that contribute positively to society. I also love unsexy industries, like accounting, car washes, laundromats and home services. My role involves managing all aspects of mergers and acquisitions, from initial deal sourcing to finalizing transactions, while always prioritizing mutually beneficial results and strategic alignment.

As founder and CEO of True North Growth Labs my mission is to enable and drive sustained success for high-growth companies. I specialize in crafting tailored lead-generation strategies and offering a host of services based on my 25+ years of experience, including marketing strategies, executive coaching and other fractional CMO services.

Architect of a Startup Marketing Accelerator Program for the Maryland chapter of Startup Grind, which has helped the chapter and its members to establish their presence. Directing implementation of that model, which fuels the fires of the startup ecosystem.

Built the marketing team from the ground up and led a rebranding journey, resulting in a memorable brand and converted quality leads. Engineered a demand generation engine that went from 0 to more than 3,500 leads in one year. Launched an inbound sales program that featured highly personalized communications and an ABM strategy that drove meetings that led to sales.

Crafted strategies and led specific marketing programs for clients that led to generation of high-quality leads at a lower cost. Focused on B2B SaaS.

Drafted social media and advertising strategies for the Fortune 1000 that included measurement frameworks for ROI at a time when social media was just budding. Ran and contributed to a Top 40 marketing blog, and collaborated with IT teams to build end-to-end marketing measurement systems.

Migrated new communications systems and set up processes and protocols. Directed event promotions and produced a monthly newsletter.

Built a social media team and program from the ground up, resulting in one of the first ROI case studies for social media in the industry. Managed all aspects of a community of more than 1 million people, including directing staffing experts, defining content, redesigning the website and building a blogger network. Orchestrated a social media advertising program to deliver more than 5 million views on blog posts.- She understands content distribution. Orchestrated a social media advertising program to deliver over 5 million views on blog posts. - She understands how to build a winning team. Built the social media team and and social media from the ground up which resulted in one of the first ROI case studies for social media in the industry

Ran all facets of marketing for a $2 billion division with more than 1,500 stores to include store promotions, signage, mailing, vendor management and store inventory. Saved company millions after leading a redesign of a collateral kit that delivered a better end user experience.

Set up a centrally managed multisite website that allowed franchisees localized control of their content within a corporate-run website. Launched a brand redesign that included all visual communications assets.