Nichole Moyer Email & Phone Number

Greater Philadelphia

Conshohocken, Pennsylvania, United States

• Strategic and executional oversight for Sun Pharma account (Absorica/LD – patient + HCP AOR + media, Levulan – patient + HCP AOR + media, Ilumya – patient AOR + media), AstraZeneca account (Calquence MCL – HCP omnichannel email program + media), and Biosplice account (pre-approval disease state education for a disease-modifying knee osteoarthritis treatment).• Built and nurtured client and internal team relationships.• Managed product launches and established brands.• Led account teams in the planning, execution, launch and analytics of traditional and digital omnichannel campaigns and brand support efforts – websites, emails, texts, display, video, animation, social posts/ads, CRM campaigns, point of care, congress materials, booths, brochures, welcome kits, journal ads, direct mail, core visual aids, leave behinds, call scripts, national sales meetings, market research, patient and KOL recruitment.• Reviewed and contributed to monthly and quarterly campaign analytics reports.• Managed annual brand planning efforts and delivery of SOWs.• Maintained financial health of accounts – SOWs and change orders, project estimates, weekly internal accruals reviews, monthly client finance reviews, monthly forecasting.• Developed account teams – hiring, onboarding, trainings, process documentation, goal setting, performance reviews, performance improvement plans.

Radnor, Pa

• Managed GSK account and client relationship with a focus on brands in the Immunology, Respiratory and Vaccines franchises.• Led account managers, designers and developers in the strategy, design and execution of digital and traditional marketing tactics for both consumer and healthcare professional audiences – websites, videos, emails, banners, text ads, social media content, journal ads, direct mail.• Developed corporate-level materials to aid in internal promotions and process – corporate signage, website templates, proof of concepts, writing/editing process and standards documents.• Developed content strategy for highly targeted promotional campaigns.• Managed med/legal/regulatory review, correction and approval process.• Wrote engaging copy for a variety of digital and traditional tactics.• Maintained financial health of the account.• Planned and assigned resources across multiple departments to ensure timely completion of deliverables.• Created timelines, project briefs, SOWs, proposals, presentations, and process documents.

North Wales, Pa

• Managed and maintained positive client relationships with pharmaceutical and healthcare clients, including Silvergate Pharmaceuticals (Epaned), Kowa Pharmaceuticals (Livalo), Inspire Medical Systems (Sleep Apnea Device) and Aptevo (Ixinity).• Planned and executed multi-channel marketing campaigns on strategy, on time and on budget – websites, emails, direct mails, online display ads, text ads, SEO/SEM, social, pilot programs, CRM campaigns, radio ads, print ads, sales aids, KOL events. • Led tactical planning process including the creation or identification of message strategy, target audiences, value proposition, data analysis, effective tactics, optimal media mix, KPIs.• Managed creative, production, technology and project management teams to produce effective and efficient deliverables.• Ensured all deliverables aligned with brand strategy and follow best practices for creative and digital excellence.• Understood client business, competitive landscape and industry trends.• Developed core documents – strategic brand map, critical success factors, tactical plans, project briefs, client contact reports.• Managed expectations of client and team members to create a positive and productive environment.• Managed the regulatory review process to ensure that all content follows FDA guidelines.•Maintained financial health of accounts – developed estimates, reviewed and executed contracts, created purchase orders, monitored estimates vs. actuals to ensure project remains in budget, provided financial trackers to client and finance teams on a regular basis, forecast, reconciliation.• Reviewed and analyzed campaign metrics to optimize current and future campaigns.• Sought opportunities for organic growth within existing accounts.• Developed templates, process documents and best practices for website planning and execution, metrics reporting and financial tracking.• Interviewed, hired, trained and managed Account Executives.

Merck, North Wales, Pa

• Managed the Merck client relationship, with a focus in the Infectious Disease franchise (Isentress, Pegintron). Liaison between Client, Internal and External Creative Agencies, Developers, Database Team, Operations and Analytics.• Trained and managed Project Managers. Update and maintain on-boarding documents and process.• Daily Project Management. Worked on site at Merck to execute digital campaigns, manage project timelines, attend Client and Vendor meetings, set expectations, review deliverables, and deliver continued communication regarding project status, budget and invoicing, roadblocks and campaign metrics.• Managed vendor relationships on behalf of Merck. Was a strategic partner for the Client to enhance the relationship, make recommendations, ensure Client’s goals and expectations are being met or exceeded, ensure consistencies in the message across different vendors and different channels. • Subject Matter Expert in process and project management tool. Educated Team, Client and Vendors, found efficiencies or innovations, and maintained process documentation.• First point of escalation for Client, Vendors and Project Management Team. Defined next steps, resolved issues, identified areas of improvement in the process and identified additional training opportunities for internal staff and external vendors.• Worked with Database Team and Analytics Team to pull metrics of current and past campaigns. Made recommendations for proposed projects based on reporting results.• Set up and managed Consumer Relationship Management campaigns. Defined business rules, managed the creation of the assets, applied tracking and report on results.• Set up and tested data feeds for call center, emails and direct mail. Requested direct mail and email lists based on specific segmentation criteria. • Managed the legal and privacy review process to ensure that all content follows FDA guidelines and all recipients of communication are eligible to receive.

Conshohocken, Pa

• Managed catalog projects for the licensed sports division: daily client contact; liaison between the creative team and merchandising teams; created project timelines; managed project workflow; trafficked deliverables; managed client changes and expectations.• Created and maintained online merchandise collections; proof reading; copy writing; maintained pagination documents; acquired and tracked assets; reviewed and approved DBLs.• Planned and implemented photo shoots; booked talent, crew, locations; tracked and inventoried merchandise; received vendor estimates and submitted requisitions; tracked costs against budget. • Submitted RFPs; reconciled specific job costs against budget; prepared reporting documents for use in matchback analysis; organized and analyzed segment and merchandise sales information.• Managed production of virtual catalog. • Set individual goals for staff; performance reviews. • Assisted Sr. Manager with department budgets and forecasting, client billing, print production management, print order confirmations, and print instructions.

Created original advertising and catalog copy including, but not limited to, copy blocks, headlines, subheads, callouts, tag lines, letters, PR pieces and advertising campaigns.

Checked for type, style, spacing, layout, keys, grammar, capitalization, punctuation. Checked printer proofs against laser printouts to confirm consistency, layouts, spacing, images, color.

King Of Prussia, Pa

GSI Commerce was acquired by eBay in 2011. The Sports Licensed Division of GSI Commerce (including the Catalog Department) moved under the Fanatics name.

• Managed Client Relationship for B2B and B2C catalogs in apparel/fashion, jewelry, home goods/gifts and pharmaceutical industries. • Managed direct mail postcards, consumer advertisements, trade advertisements, trade booths, logo development and product packaging.• Managed and trained catalog coordinators. • Trafficked production from turn-in to final printing and mailing; schedules; estimated job costs and hours; billing/reconciliation; created work flows; proof reading; daily client contact; market research.• Planned and implemented photo shoots; booked talent; tracked and handled merchandise;

Crew leadership while representing station at promotional events; interacted with clients and community; set up electronic equipment and promotional items; oversaw crew activities; recapped events; hosted events; mascot.

Philadelphia, Pa

• Prepared hotel and entertainment industry monthly financial reports and checking footing, statistics, ratios, mathematical formulas, word usage and general aesthetic presentation.• Processed corporate and individual tax returns.• Petty cash; budgets; memos, letters, mailings; computer maintenance; general administrative tasks.