Passionate about creating strategy to uplift the human experience through psychology, AI, and equitable technology paired with an amazing ability to ask the questions evoke generative and novel insight. Deep thinking on equity and technological possibility shapes actionable methods to conduct expansive human-computer interaction user testing. Avid lover of Human-Centered Design techniques, including rigorous and novel qualitative methods, to uplift the voices of underrepresented humans and designing a better future for all.Hi! I am Nichole Sams, and I have spent the past 20+ years in the convergence of technology, psychology, equity and self-expression in high-touch human environments. As we move forward into a world where individual voices with diverse experiences are valued and at the core of designing new technologies, products and services, the way that we design research and the questions that we ask will need to evolve and adapt expansively. I am uniquely positioned to help inspire, consult and lead the design of equitable research and investigate in ways that illuminate and explore ideas that fuel human innovation.It's fun to dream of a world entirely different than our own, where every human has access to their best life, including mental health and prosperity. It's EMPOWERING to take that dream and create actionable research and methods to move towards it.