Nichole Rines Email & Phone Number

Managed the Product Marketing, Digital Marketing, Marketing Operations and Marketing Communications teamsDeveloped the yearly omni-channel contact strategy including print, email, online promotions, social, SEO, PPC, and content. Helped transition strategies from print to digital driving a 5% increase in online revenue.Optimized customer segmentation for all marketing channels through the use of Adobe Campaign and third party modeling.Optimized channel strategies for email, online promotions, social, and retargeting which resulted in double and triple digit growth.Led the companies rebranding project including creating the brand promise and leading the design team for the creative look and feel of offline and online channels.Led leadership team to define team vision, and set quarterly and yearly goals for the team.Managed a team of 40+ associates, maintained high retention rates by instigating career development, training and cultural improvements.Led several organizational alignments to help position the department for company growth. Set the annual budget exceeding $15M in SG&A

Oversaw the development, execution and analysis of over 100 campaigns for the Multifamily, Healthcare, Hospitality and Government industries, driving over $2.0B in sales.Developed go-to market campaigns for new brands, products and customer programs including market research, testing, contact strategies and internal/external communication.Launched and managed the company’s social media channels including Facebook, Twitter, YouTube, LinkedIn and Google+ which included setting guidelines, strategies and operational rhythms.Launched a sales application for ipad with a 75% adoption rate, including ideation, development, project management, communications and training.Optimized email and online promotions strategies which resulted in growth over 16%. Oversaw yearly advertising plans, including ad creation and placement, and editorial strategy and development.Worked closely with Sales, Merchandising and eBusiness on cross-functional programs including planning, implementation and measurement.Developed annual budget of $6M in SG&A

Responsible for strategic planning, strategic marketing and business development for the Multifamily industry. Conduct competitive intelligence research and analysis to identify customer needs, industry trends, market opportunities and market potential. Contribute in the creation of company initiatives for the business. Work with cross-functional teams to ensure execution of strategic initiatives and tactical plans across departments.Drive cross-channel positioning and messaging for advertising, direct mail, electronic marketing, events, sponsorships and memberships. Drive industry communication, education and strategic direction across the organization involving marketing operations, sales and merchandising in support of company initiatives and key growth opportunities. Manage marketing calendar including direct mail, eBusiness, sponsorships, memberships, advertising and trade shows. Test and analyze key metrics, program effectiveness and profitability. Develop annual marketing budget of $220k. Effectively manage costs and remain within budget parameters.

Manage the full-line catalog from strategic planning, development, customer segmentation and contact strategy utilization. Collaborate with strategic and service managers to capture industry developments and manage a cross-functional team.Responsible for strategic planning and marketing for new product expansion. Partner with a cross functional team and conduct analysis to identify potential customers and customer needs. Create a contact strategy and ensure execution of strategic initiatives across multiple channels.Plan, organize and execute marketing campaigns targeting more than 2M customers annually and resulting in over $20M in sales. Execute go-to-market strategies. Manage costs and ensure within budget parameters. Track and analyze marketing programs. Manage campaign forecasting, projections, key metrics, reporting and testing. Create and maintain P&L statements to ensure all campaigns are profitable. Contributed to 5% sales growth over prior year.Manage a Marketing Coordinator and ensure that constant development and training are inclusive. Helped to foster growth for the associate resulting in additional roles and responsibilities. Assist the Marketing department with testing, training, implementation and post go-live support for SAP.

Manage strategy and communication with merchandising, production and creative to develop concepts and layout for new items to marketProvide support to Associate Managers in the planning, execution and analysis of direct mail marketing campaignsReconcile and maintain profit and loss statements for over 15 direct mail campaigns. Assist in updating and maintaining core direct mail results for all campaigns throughout the yearRefine and created standard operating procedures within the marketing department and maintain project schedules to ensure critical deadlines are met.

2006Implement the company's marketing plan through coordination of various outside vendorsCreate direct marketing materials for prospective members, design monthly newsletter and distribute to pipeline listDevelop communications for the company's consultants, prospective members and staffCoordinate and implement bi-annual member seminarsCreate and maintain the company website