Nichole Rines Email and Phone Number
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Motivated and results-driven marketing professional with 13+ years’ experience in strategic planning and project management, holding positions focused on digital, print, branding, operations, execution, development and implementation.Oversaw development of marketing and communication strategies across channels that drove revenue over $2.6B.Exceptional ability to lead cross-functional teams through planning, development and completion of company initiatives and promote adoption through all levels of the business.Managed teams of 4-40+ associates, supported all onboarding efforts, career development, team-building and promotion of a strong culture.Set and oversaw budgets from $220k-$15M
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Operations ManagerLinqm, Inc. Oct 2017 - Present -
Sr. Marketing Manager - Contact/Channel MarketingHd Supply Facilities Maintenance Jun 2014 - Jun 2016Managed the Product Marketing, Digital Marketing, Marketing Operations and Marketing Communications teamsDeveloped the yearly omni-channel contact strategy including print, email, online promotions, social, SEO, PPC, and content. Helped transition strategies from print to digital driving a 5% increase in online revenue.Optimized customer segmentation for all marketing channels through the use of Adobe Campaign and third party modeling.Optimized channel strategies for email, online promotions, social, and retargeting which resulted in double and triple digit growth.Led the companies rebranding project including creating the brand promise and leading the design team for the creative look and feel of offline and online channels.Led leadership team to define team vision, and set quarterly and yearly goals for the team.Managed a team of 40+ associates, maintained high retention rates by instigating career development, training and cultural improvements.Led several organizational alignments to help position the department for company growth. Set the annual budget exceeding $15M in SG&A -
Marketing Manager - Digital, Industry Marketing And Marketing CommunicationsHd Supply Facilities Maintenance Jul 2011 - Jun 2014Oversaw the development, execution and analysis of over 100 campaigns for the Multifamily, Healthcare, Hospitality and Government industries, driving over $2.0B in sales.Developed go-to market campaigns for new brands, products and customer programs including market research, testing, contact strategies and internal/external communication.Launched and managed the company’s social media channels including Facebook, Twitter, YouTube, LinkedIn and Google+ which included setting guidelines, strategies and operational rhythms.Launched a sales application for ipad with a 75% adoption rate, including ideation, development, project management, communications and training.Optimized email and online promotions strategies which resulted in growth over 16%. Oversaw yearly advertising plans, including ad creation and placement, and editorial strategy and development.Worked closely with Sales, Merchandising and eBusiness on cross-functional programs including planning, implementation and measurement.Developed annual budget of $6M in SG&A
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Associate Marketing Manager - Strategic MarketingHd Supply Facilities Maintenance Mar 2010 - Jul 2011Responsible for strategic planning, strategic marketing and business development for the Multifamily industry. Conduct competitive intelligence research and analysis to identify customer needs, industry trends, market opportunities and market potential. Contribute in the creation of company initiatives for the business. Work with cross-functional teams to ensure execution of strategic initiatives and tactical plans across departments.Drive cross-channel positioning and messaging for advertising, direct mail, electronic marketing, events, sponsorships and memberships. Drive industry communication, education and strategic direction across the organization involving marketing operations, sales and merchandising in support of company initiatives and key growth opportunities. Manage marketing calendar including direct mail, eBusiness, sponsorships, memberships, advertising and trade shows. Test and analyze key metrics, program effectiveness and profitability. Develop annual marketing budget of $220k. Effectively manage costs and remain within budget parameters.
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Associate Marketing Manager - Core Direct MailHd Supply Facilities Maintenance Sep 2006 - Mar 2010Manage the full-line catalog from strategic planning, development, customer segmentation and contact strategy utilization. Collaborate with strategic and service managers to capture industry developments and manage a cross-functional team.Responsible for strategic planning and marketing for new product expansion. Partner with a cross functional team and conduct analysis to identify potential customers and customer needs. Create a contact strategy and ensure execution of strategic initiatives across multiple channels.Plan, organize and execute marketing campaigns targeting more than 2M customers annually and resulting in over $20M in sales. Execute go-to-market strategies. Manage costs and ensure within budget parameters. Track and analyze marketing programs. Manage campaign forecasting, projections, key metrics, reporting and testing. Create and maintain P&L statements to ensure all campaigns are profitable. Contributed to 5% sales growth over prior year.Manage a Marketing Coordinator and ensure that constant development and training are inclusive. Helped to foster growth for the associate resulting in additional roles and responsibilities. Assist the Marketing department with testing, training, implementation and post go-live support for SAP.
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Marketing Coordinator - Core Direct MailHd Supply Facilities Maintenance Apr 2006 - Sep 2006Manage strategy and communication with merchandising, production and creative to develop concepts and layout for new items to marketProvide support to Associate Managers in the planning, execution and analysis of direct mail marketing campaignsReconcile and maintain profit and loss statements for over 15 direct mail campaigns. Assist in updating and maintaining core direct mail results for all campaigns throughout the yearRefine and created standard operating procedures within the marketing department and maintain project schedules to ensure critical deadlines are met.
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Marketing ManagerProfitivity Consulting Jun 2003 - Apr 20062006Implement the company's marketing plan through coordination of various outside vendorsCreate direct marketing materials for prospective members, design monthly newsletter and distribute to pipeline listDevelop communications for the company's consultants, prospective members and staffCoordinate and implement bi-annual member seminarsCreate and maintain the company website
Nichole Rines Skills
Nichole Rines Education Details
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San Diego State University June 2004Science Marketing
Frequently Asked Questions about Nichole Rines
What company does Nichole Rines work for?
Nichole Rines works for Linqm, Inc.
What is Nichole Rines's role at the current company?
Nichole Rines's current role is Management and Marketing Professional.
What is Nichole Rines's email address?
Nichole Rines's email address is ni****@****ply.com
What is Nichole Rines's direct phone number?
Nichole Rines's direct phone number is (770) 852*****
What schools did Nichole Rines attend?
Nichole Rines attended San Diego State University June 2004.
What skills is Nichole Rines known for?
Nichole Rines has skills like Marketing, Marketing Strategy, Direct Marketing, Management, Advertising, Digital Marketing, Sales, Strategy, Account Management, Strategic Planning, Business Development, Email Marketing.
Who are Nichole Rines's colleagues?
Nichole Rines's colleagues are Cesar Martinez, Juliana Moore, Aaron C President Finance Recruitment, Nikki Thompson, Dani Thorne, Justin Richard, Chantel Guldjian, Mba.
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