Nichole Wardle 💫 Email & Phone Number

Woburn, Massachusetts, Us

Head of Event Sales for PEAK's Core Division and Reverie Social. Scaling a (Private Equity backed) Northeast team that services upward of 30,000+ events across multiple states (managing 8 offices and 42+ sales people). Offering upwards of 28,000 rental SKUs to customize events, programs or job sites. Building and developing the Reverie Social start up team with a focus on luxury rental linens shipped across the United States. Quarterly private equity board presentations. Hands on with IMO strategy, setting OKRs/KPIs, merger and acquisition deals welcoming new teams to the PEAK culture.

Kingston, Ri, Us

Snapshot: Developed two new courses for the University: Introduction to Event Management and Social Media Strategies for the PR Practitioner. Lecturing to 27-30 undergrad students about the event management and social media/digital marketing industries, mentoring them with real life experiences, and coaching them on best practices as they enter the workforce.

Chicago , Il, Us

Head of Private Events & Catering for 16 on center's impressive hospitality locations in Chicago and New York City. One of the largest independent music promoters in the country. 17 units consisting of private event venues, concert venues, food halls, and restaurants. Sales & Marketing: enablement, lead generation, go to market strategy, content management, agency management, end to end media campaigns, CRM/UX/CMS administrator, revenue generation, and client experience.Event Production: Social, corporate, non-profit, private dining, and live music event execution. $60m annual budget scaling to $90m. Talent Acquisition: Recruiting the best in class in hospitality and event production.

Boston, Massachusetts, Us

Head of Sales + Marketing operations for a modern + progressive organization named largestevent firm in New England including 5 luxury tier properties (spanning across 3 markets servicingclients worldwide both in person and virtually). Reporting directly to President/ManagingPartner. Oversees the following:Marketing + Communications--Creates internal and external strategic direction of the companywide operation (including social media, internal and external agency management, CMS, omni-channel digital marketing, media relations, SaaS CX + CRM)to maximize profit and increase brand awareness. Oversees marketing budgets and plans, agency project management, marketing software, email + contentmarketing, paid social and search engine campaigns, client experience, gifting, brand partnerships and PR efforts. Sales + Business Development-Responsible for lead and revenue generation to meet or exceed $35-$40Million in annual revenue . Creates sales goals, conversation ratio benchmarks, training, and development plans. Oversees customer journey and account management. Grow key client and vendor relationships.Events-- Responsible for approximately 1,000 social, corporate, political, and non-profit events (in person, hybrid, and virtual) per calendar year across 3 markets. Analyzes event data and reporting. Creates standard operating procedures. Management--Manages a Director of Sales across 5 units as well as a sales manager team, clientconcierge team + marketing team (27+ employees). Highly involved within-depth marketing dataanalysis, forecasting,, P&L management and creating company wide policy (SOPs).Proficient in-- Social Media, Corporate admin for SaaS platforms including Salesforce, Pardot, Delphi FDC, Tripleseat, CVent, Socialtables, Qualtrics UX, Market Metrics CX, Google Analytics, Google Ad Words, SEO, Hootsuite, Tailwind, Excel, Powerpoint, Adobe Creative Suite, Wordpress, Cision, Canva, Slack, WP Engine/Go Daddyhosting.

Boston, Massachusetts, Us

Snapshot: Regional Director of Sales for Longwood’s Destination locations, Belle Mer in Newport Rhode Island and Wychmere Beach Club in Cape Cod, MA. Reporting directly to COO and Ownership. Overseeing a sales team at each location, implementing strategies for social, corporate, and nonprofit market segments, responsible for $13+ Million in annual revenue, marketing budget, and over 300 events per calendar year. Corporate administrator for salesforce and delphi FDC (SaaS). Consistently exceeded revenue goals, targeted need times, grew key accounts, and attracted new business. Great success grooming teams from within.

Boston, Massachusetts, Us

Snapshot: Built and maintained a collaborative, motivated, highly efficient & creative sales team who could both sell and detail function BEO's. Supervised and mentored junior level venue sales and event managers ensuring cooperation and collaboration with all departments. Lead teams to implement critical programs, solution based selling, yield management, developed key accounts, monitored need times, implemented strategy to maximize profit. Personally responsible for $2.5 million in annual sales. Consistently exceeded goals and became Longwood's top sales person with regards to booked revenue.

New York, Ny, Us

Snapshot: Responsible for building relationships/key partnerships and selling assets as marketing solutions locally and nationally for 4 radio stations in a top market. Exceeded revenue targets and service goals while helping clients meet key business challenges. Grew and developed the widely successful Kids and Family Festival series to promote a positive family dynamic throughout Southern New England to over 250,000 families. Creative copywriting, one sheets, advertising campaign creation, digital marketing (SEO, SEM, keywords), Arbitron, Neilson, on air publicity, detailed brainstorming, solution based selling, solicited and obtained sponsorship for corporate events through proactive selling, managed advertising & marketing budgets, event planning for station events, festivals, and concerts, promotions, non-traditional revenue activities, brand sampling, grassroots marketing.

New York, Ny, Us

Snapshot: Serviced accounts for a top four accounting firm. Highlights: Managed 1200 Trust accounts for Fleet Bank/Bank of America for high net worth clients, Prepared individual tax returns, Set and managed monthly registers of transactions for each account, Organized, prepared, and paid quarterly estimates for multi-million dollar accounts, Multi-tasked, met strict deadlines, and maintained a positive team player attitude, Organized many firm wide charity events- took on the role of Events Coordinator for the Firm Transitioned team to Bank of America with the merge of Fleet Bank and Bank of America

Snapshot: This role consisted of sales & operations support in the execution of wedding details including scheduling key appointments, coordinating wedding tasting details, contacting vendors, preparing client proposals, contracts and invoices, processing payment, and preparing BEOs. Scheduling and confirming all final reviews for wedding clients. Attending final reviews with Sales Manager, taking detailed notes and follow-up on assigned items after the meeting. Obtain quotes and bids for any upgraded or outside vendor items for events, including linens, tables, floral, entertainment, music, special orders, etc. Confirm set up times for entertainment, car services, florists, photographer, other vendors.

Masters Of Business Administration (Mba), Marketing/Marketing Analysis

Ba, Communication Studies/Minor In Leadership Studies