Nichole West personal email
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Nichole is a Business, Agriculture & Efficiency Specialist with over 15 years of experience in the regulated cannabis industry dating back to her first certificate of occupancy issued for her Long Beach California-based dispensary in 2009. She has since worked for large marketing companies like WeedMaps.com and Rosebud Magazine as well as some of the largest plant-touching cannabis businesses in the nation. Nichole has had success in 55+ cannabis business applications, has opened 30+ retail locations in four states, and has overseen as many as 400 employees at a time. In the way of cultivation, she has helped scale over 150,000 square feet of cultivation at a time and a total of over 500,000 square feet for different businesses around the US. She is currently the Director of Sales and Marketing for California Brand House and the Business Development Director for Mountain Man Melts. Having hired over 400 people and trained 1000+ over her career in cannabis, Nichole is very focused on what a “good team” looks like in all facets of the industry. Nichole’s Recognitions2023 - Women::Weed::Wellness - Nominee Educator of the Year2019 – OC Weekly : People Issue2018 – High Times Magazine : 100 Women in High Places2017 – Leaf-Buyer : Power List2017 – Cannabis Business Awards : Woman of the Year2016 – Marijuana Venture : 40 under 402015 – High Times Magazine : Miss March 2015
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Vice President OperationsLb AtlantisLong Beach, Ca, Us -
Director Of Sales & MarketingRockstar Cannabis Oct 2024 - PresentDevelop and implement targeted marketing strategies for Rockstar. Focus on increase in brand awareness and boost in sales.Collaborate with cross-functional teams to design and execute promotional campaigns, including Weavers Tek-3 Rosin Blunt, social media and event marketing, effectively engaging the cannabis community and driving customer loyalty.Analyze market trends and consumer behavior to inform product positioning. -
Marketing DirectorToxic Baits Aug 2024 - Present- Spearheaded the creation of a targeted marketing initiatives that boosted brand awareness and resulted in a significant increase in sales during the first mont at company.- Executed integrated marketing campaigns across social media platforms, email newsletters, and influencer collaborations, enhancing customer interaction.- Conducted detailed market research and trend analysis to align product offerings with customer preferences, successfully introducing three innovative swimbait lines.- Website redevelopment -
Managing PartnerInclusive Cannabis Dec 2016 - PresentLong Beach, Ca, UsMarket Analysis: Expertise in analyzing industry trends, target demographics, and competitive landscapes to inform strategic business decisions.Regulatory Compliance: In-depth knowledge of local and state laws governing cannabis operations, ensuring clients adhere to legal requirements.Strategic Planning: Ability to develop and implement comprehensive business strategies tailored to the cannabis sector, focusing on growth and sustainability.Client Relationship Management: Strong interpersonal skills for building and maintaining relationships with clients, understanding their needs, and delivering tailored solutions.Financial Acumen: Proficient in budgeting, financial forecasting, and cost analysis to support clients in achieving profitability and financial stability.Sales and Marketing Strategies: Experience in creating and executing marketing campaigns and sales strategies specific to the cannabis industry, driving brand awareness and customer acquisition.Project Management: Proven capability to manage multiple projects simultaneously, ensuring timely delivery and alignment with client objectives.Training and Development: Ability to train and educate client teams on best practices, operational efficiency, and compliance issues in the cannabis space.Networking and Collaboration: Strong network within the cannabis industry for partnership opportunities, resource sharing, and knowledge exchange.Problem Solving: Aptitude for identifying challenges and providing effective, actionable solutions to enhance business operations and growth potential.Cannabis & Hemp Consulting Clients : Tropicanna, Chronic Long Beach, High Times Magazine, Lilys Gardens, Aura IP Law, West Coast Sunrise, Okie Kush Club, Project Cannabis, Polish Ambassador Event Planning : Blunt Talks, Microscopes & Machines, Women Of Sensi -
Data Analyst & Senior Account ExecutiveHappy Fruit May 2023 - Oct 2024Newport Beach, Ca, UsOperational Foundation : Began career in operations, gaining firsthand understanding of production processes and supply chain management for gummy edibles. Data Analyst : Transitioned to data analyst role, utilizing analytical skills to track sales trends, customer behavior, and inventory levels. Regional Sales Development: Leveraged operational insights and data analytics to inform sales strategies and enhance customer engagement. Cross-Functional Collaboration : Worked closely with production, marketing, and sales teams to streamline operations and improve product offerings. Market Understanding: Utilized data-driven insights to identify market opportunities and support product innovation within the gummy segment. Customer-Centric Focus: Engaged directly with clients to understand their needs and provide tailored solutions, fostering strong relationships and driving sales growth. Performance Metrics: Established key performance indicators (KPIs) to measure sales effectiveness and inform strategic decision-making. Adaptability: Thrived in a fast-paced environment, adapting quickly to industry changes and evolving consumer preferences in the edible market. -
Director Of OperationsLb Atlantis Oct 2021 - Jan 2023Directed operational strategies to optimize efficiency and throughput in cannabis distribution.Spearheaded the scaling process for distribution of ColdFire vape product line, ensuring timely delivery and compliance with regulations.Developed and implemented standard operating procedures (SOPs) to streamline workflows and improve team performance.Collaborated with cross-functional teams to coordinate supply chain logistics and inventory management.Analyzed market trends and consumer demand to inform distribution strategies and inventory restocking.Cultivated strong relationships with vendors and partners to enhance product offerings and distribution channels.Trained and mentored staff to foster a high-performance culture focused on operational excellence.Utilized data-driven insights to identify areas for improvement and drive strategic growth initiatives.LB Atlantis Distribution. Wrote all SOPsRestructured Distribution and Logistics program. Distributed Brands : ColdFire, Weed for Warriors, Fruit Slabs, Lucy Goosey, Splash & Radables. -
Senior Business AdvisorSwl Partners Jan 2018 - Mar 2021Conducted comprehensive due diligence for potential investments in the cannabis and hemp sector, analyzing financial statements, market trends, and regulatory compliance.Developed in-depth investment reports that evaluated risk, growth potential, and overall economic viability of cannabis-related businesses.Collaborated with portfolio managers to identify strategic opportunities and provide insights on emerging trends within the cannabis industry.Established relationships with industry stakeholders, including entrepreneurs, regulatory bodies, and research institutions to facilitate informed investment decisions.Assisted in the creation of investment strategies tailored to the unique dynamics of the cannabis sector, including market entry, scaling, and exit strategies.Monitored portfolio performance and provided ongoing analysis to support decision-making and optimize investments.Participated in investor presentations and pitches, articulating the fund's strategies and potential returns in the cannabis market.Stayed up-to-date on regulatory changes and industry developments, ensuring compliance and leveraging market insights for strategic advice. Mentored and advised cannabis entrepreneurs on best practices in business operations, fundraising, and market positioning for sustainable growth. Contributed to the overall growth and success of the fund by identifying high-potential investment opportunities and minimizing risk through informed decision-making.
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Vice PresidentAjs Holdings Llc Jan 2016 - Dec 2018Lead the opening of 10 retail stores and assisted in the growth of 70k sq feet of cultivation.Hired over 400 and trained over 300 employees.Assisted in branding and marketing strategy. -
Director Of Business DevelopmentCowa Science Aug 2016 - Jun 2018Developed Product Catalog
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Brand AmbassadorMethod Seven Apr 2013 - Jun 2017Santa Cruz, California, UsBrand Ambassador Colorado Sales Rep Event Specialist http://www.methodseven.com -
Director Of SalesKind Love Rec & Med Dispensary Jan 2015 - Dec 2015Wholesale Director Retail Business Development SOP & Training -
Vp Of OperationsTru Cannabis Dec 2013 - Nov 2014General Manager and Compliance Officer. Oversee daily operations Develop standard operating procedures Uphold compliance and protocols Hire/Fire/Train Staff
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JournalistAdvanced Nutrients Ltd. Nov 2011 - Feb 2014Los Angeles, California, Us -
Cannabis SpecialistThe Clinic Colorado Nov 2012 - Oct 2013Denver, Colorado, UsRetail Sales Sales Training Inventory Management Holistic Medicine Coach -
Account ManagerWeedmaps Dec 2011 - Nov 2012Orange County, Ca, UsManaged Northern California accounts and sales. Launched G-Pen campaign for WeedMaps media.Assisted in launch of Marijuana.com. -
Managing PartnerCanna Collective Long Beach Dec 2009 - Nov 2011Long Beach , Ca, UsHandle all legal and real estate business. General management of employees, marketing, donations & community out reach, -
Marketing Director & Leasing AgentCommunity Foreclosure Assistance Long Beach Dec 2008 - Dec 2009Managed online and print marketing.Commercial Leasing Agent Broker Assistant
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Trade Marketing RepresentativeRj Reynolds Mar 2007 - Jan 2009UsManaged Orange County and Los Angeles Corporate and Independent accountsPricing & Signage -
Orthodontic AssistantDr. Berro Dds Jan 2007 - Mar 2007Assisted the doctor in adjustments & settingRetainer and bracket preparation Orthodontic Hygiene Classes
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BartenderTaco Beach Cantina Mar 2006 - Jan 2007
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Assistant Store ManagerTaylor'S Tobacco House May 2005 - Mar 2006Cigar inventory and education Customer service
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Sales SpecialistGuitar Center Jun 2004 - May 2005Westlake Village, Ca, Us -
Office Assistant & Digital Hearing Aid ProgrammerA+ Hearing Aids Jul 2003 - Jun 2004
Nichole West Skills
Nichole West Education Details
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California State University, Long BeachBusiness Marketing -
Long Beach City CollegeBusiness
Frequently Asked Questions about Nichole West
What company does Nichole West work for?
Nichole West works for Lb Atlantis
What is Nichole West's role at the current company?
Nichole West's current role is Vice President Operations.
What is Nichole West's email address?
Nichole West's email address is ni****@****ail.com
What is Nichole West's direct phone number?
Nichole West's direct phone number is +156223*****
What schools did Nichole West attend?
Nichole West attended California State University, Long Beach, Long Beach City College.
What are some of Nichole West's interests?
Nichole West has interest in Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Health.
What skills is Nichole West known for?
Nichole West has skills like Marketing, Social Media, Strategic Planning, Social Media Marketing, Sales, Marketing Strategy, Social Networking, Management, Entrepreneurship, Customer Service, Public Speaking, Advertising.
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