Dawn Nichols Email and Phone Number
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As the Head of Digital Marketing Strategy at Walmart Business, I lead a team of marketing professionals who are responsible for driving profitable digital customer acquisition, demand generation, lifecycle marketing, and retention for SMB, enterprise, and institutional buyers. I have over 10 years of experience in B2B digital marketing, strategy, content marketing, and marketing automation, working for leading companies such as Amazon and Microsoft.My mission is to collaborate with product, sales, and finance teams to develop and execute a B2B customer marketing strategy that supports Walmart’s omni-channel vision and delivers value to our customers. I leverage my expertise in online marketing, CRM, content, and automation to optimize the customer journey and segmentation across inbound and outbound touchpoints. I also drive digital and performance marketing strategies specific to B2B customers and lead marketing investment decisions, software tools, and technology onboarding.
Walmart
View- Website:
- walmart.com
- Employees:
- 540929
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WalmartBentonville, Arkansas, United States
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Head Of MarketingWalmart Golocal Nov 2024 - PresentBentonville, Arkansas, UsDirector of B2B Marketing on the core leadership team of Walmart GoLocal, leadinh our marketing efforts to build and scale Walmart's E2E Logistics brand. Responsibilities include: marketing strategy, events, creative brief development, media planning, B2B client acquisition and revenue growth. - Organize and orchestrate end-to end actions with a horizontal mindset- Thought leader who drives the core thinking behind market positioning, messaging, value prop synthesis and targeting in a B2B setting - Driving market launch activities for new offerings and segments in partnership with scaled teams in a highly matrixed environment - Developing and implementing a multi-channel programmatic approach to market development that aims to rapidly drive market awareness- Partnering with Walmart Marketing department and cross-functional support teams to build, orchestrate & execute the Walmart Logistics brand -
Head Of Digital Marketing StrategyWalmart Business Mar 2022 - Nov 2024Bentonville, Arkansas, UsHead of content marketing, customer acquisition, and retention strategy team, driving profitable digital customer acquisition, demand generation, lifecycle marketing, and retention for SMB, enterprise, and institutional buyers. Collaborate with product, sales, and finance to help develop a B2B customer marketing strategy that supports Walmart’s omni-channel vision. Drive digital and performance marketing strategies specific to B2B customers Lead marketing investment decisions, recommend software tools, and onboard technologies Advance the customer journey and segmentation roadmap for the organization for inbound and outbound touchpointsOversee integrated demand programs, including planning and development, reporting, and campaign optimizationFoster a data-driven, customer first testing discipline and focus on innovationTrack and review performance to generate recommendations based on learnings, established best practices and competitive landscapeWork with internal and external agencies to design and execute campaigns -
Senior Marketing ManagerAmazon Web Services (Aws) Jun 2021 - Mar 2022Seattle, Wa, UsSenior marketing campaign manager guiding the strategy, project management, execution, and tracking of key awareness activities necessary for driving marketing influence on individuals trained. Created annual strategy plan for top of funnel integrated, multi-channel global marketing campaign activities for the Amazon Web Services (AWS) Training and Certification team. Responsible for global English, as well as enablement of global field marketing teams to increase reach. -
Digital Marketing ManagerAmazon Web Services (Aws) Apr 2020 - Jun 2021Seattle, Wa, UsDigital marketing manager driving global integrated marketing initiatives for the Amazon Web Services (AWS) Training and Certification team. Responsible for guiding digital strategy in EMEA, APAC, and NAMER to increase course registrations, certifications, and accreditations. Developed processes and trainings to facilitate scale and operational efficiencies to allow more time for strategic initiatives.
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Marketing ManagerAmazon Payment Services Feb 2018 - Apr 2020Dubai, AeB2B marketer responsible for large merchant acquisition through the development of marketing programs that engage, educate, and involve merchants in the evolution of our products and services. Tasked to strategize, create, own and execute new and exciting B2B marketing programs that deliver results. Notable wins include reimagining an incentive offer that reduced time to profit from 3+ years to instant – Scaled offer to drive largest volume of opportunities and launches of any other Amazon Pay campaign. Received Amazon Pay Superlinear Award for multiplying team output and driving exponential results by applying innovative thinking, a sense of cooperation, and customer obsession. Job scope includes:Ensuring adequate lead pipeline across multiple channels for SMB, Mid-Market, and Large Enterprise merchantsDeveloping and managing email programs designed to influence adoption among merchants with a GMS of $2M+Working with finance and sales leadership to develop promotional offers that will drive SMB and mid-market launchesReporting on marketing impact on large merchant opportunitiesManaging the relationship with sales and providing sales enablement supportGuiding overall strategy based on business needs, resources available, and historical performanceManaging a team that accelerates qualified opportunity pipeline through digital marketing and direct outreachServing as the US Field marketing team’s marketing automation resource, providing all email targeting, QA, and deployment support. Also responsible for managing our marketing tech-stack, and owning and managing operational programs in Marketo. -
Marketing Automation ManagerAmazon Web Services (Aws) Aug 2016 - Feb 2018Seattle, Wa, UsMarketing automation manager for Amazon Web Services supporting demand generation for the 40+ webinar-per-month global AWS Online Tech Talk series with a 2M audience. Key responsibilities are strategy and execution of high volume/high frequency webinar assets at scale, plus multi-channel demand generation to provide a timely, top-quality experience for AWS prospects and customers. Templates, processes, scoping, and operational efficiencies at scale are my biggest strengths, in addition to being a certified Marketo expert with enterprise-level marketing expertise.Increased registration conversion rate from 21.5% to 29.8%Optimize processes to scale program. Reduced from estimated 3.5 headcount to 1 with offshore vendor.
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Senior Marketing Automation ManagerMicrosoft Dec 2014 - Aug 2016Redmond, Washington, UsSenior Marketo operations manager at Microsoft for Office 365 pre-sales marketing. Responsible for the platform operations team – focusing on data management, lead lifecycle, data hygiene, lead routing, advanced logic, troubleshooting and automation strategy. This team was responsible for all activities that relate to the entire lead database, across all marketing programs. Represented O365 on large-scale Marketo migration/merge V-team, helping deign complicated migration architecture. Worked closely with sales, analytics, and marketing teams to create lead flow monitoring dashboard. -
Associate Marketing ManagerVisionary Integration Professionals (Vip) Mar 2011 - Nov 2014Folsom, California, UsMarketo Certified Expert in charge of marketing automation, database management, creative, strategy, lead lifecycle, and reporting. Worked closely with sales to design and manage a content generation program, as well as several marketing campaigns, events, and a case study program. Managed long-term interns.
Dawn Nichols Skills
Dawn Nichols Education Details
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California State University-SacramentoJournalism
Frequently Asked Questions about Dawn Nichols
What company does Dawn Nichols work for?
Dawn Nichols works for Walmart
What is Dawn Nichols's role at the current company?
Dawn Nichols's current role is Head of Marketing @ Walmart GoLocal.
What is Dawn Nichols's email address?
Dawn Nichols's email address is dn****@****zon.com
What is Dawn Nichols's direct phone number?
Dawn Nichols's direct phone number is (206) 266*****
What schools did Dawn Nichols attend?
Dawn Nichols attended California State University-Sacramento.
What are some of Dawn Nichols's interests?
Dawn Nichols has interest in Education.
What skills is Dawn Nichols known for?
Dawn Nichols has skills like Social Media, Marketing, Press Releases, Strategy, Public Relations, Management, Crm, Enterprise Software, Social Media Marketing, Marketing Automation, Content Development, Event Planning.
Who are Dawn Nichols's colleagues?
Dawn Nichols's colleagues are Daniela Zeledon Estrada, Maulik Padsala, Jay Rosales, Ithalo Nogueira, Sarah Maiden, Tiffany Key, Noe Sanchez.
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