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Martech Record is an independent trade publication that covers the intersection of content, marketing and commerce. Martech Record produces reviews of products and services, events, industry analysis and best practices.

Primary consultant for fractional CMO, Demand Gen, and Content Development services company. Exclamation works with early- and mid-stage start-ups to cost-effectively develop, execute, and optimize marketing programs. Our emphasis is on "stratecution" -- a combination of best practice strategy and full execution services to ensure clients derive maximum business value from marketing programs.

RevLifter is a technology company on a mission to make every ecommerce deal intelligent. RevLifter empowers merchants to replace blanket online discounts and promotions with true 1-2-1 deals calibrated to each shopper. The revolutionary RevLifter platform uses AI to understand real-time signals from each user's on-site behavior and need state. From there, it formulates and delivers specific deals that will best motivate each customer while simultaneously achieving retailer-set revenue and profitability targets. These deals are then presented at ideal moments throughout the customer journey – on-site and off. The result is more lift from each promotional dollar and lower total promotional costs. RevLifter is already being used by more than 100 leading retailers to drive conversion rates, AOV. reductions in cart abandons, margin increases, and more. RevLifter is available worldwide, rapid to integrate, and paid on performance or SaaS. For more information visit RevLifter.com.

• Built marketing globally for the leader in SaaS partnership management technology, helping company grow from $25M to $70M via organic sales and two major acquisitions.• Rebranded company from Performance Horizon to Partnerize to grow awareness and clarity of the brand mission. Message, communications, and opportunity generation bolstered 35%+ annual sales growth and two investment raises totaling $58M.• Expanded team from 4 to 13 top tier marketers across the US, EMEA and APAC. • Exceeded goals by 74% (yr.1) and 65% (yr. 2). 0% undesirable team turnover in 3 years.• Expanded “Innovation Day” major branded events to all regions with 1,000+ attendance.

• Overhauled marketing efforts for app attribution business, helping build 9X sales growth.• Elevated branding, marketing message, and GTM approach from SMB to Enterprise focus, yielding hundreds of leads from enterprise-sized businesses worldwide.• Launched demand gen efforts in India, Southeast Asia with 100+ enterprise client wins.• Tripled inbound leads and grew followings on LinkedIn, Twitter, and Facebook by 4X.• Successes significantly influenced merger/acquisition by Singular Technologies in 2017.

• Rebranded the six media freestanding businesses of ValueClick, Inc. as One Conversant. • New name and positioning aided 2015 sale to Alliance Data Systems for $2.3B.• Drove double-digit growth for $270M revenue businesses in the US and EMEA.

• Guided team of 10 across four offices, supporting 130 sellers worldwide. • Effected first-time meetings with 200+ buyers and garnered $9M+ in contracts.

• Boosted lead yield 600% and opportunity yield 380% in < one year.• Redefined brand message and selling stories, more than doubling meeting rates for Sales.• Designed GTM plan for new service that exceeded year one goals in under two months.

• Invented successful strategy practice focused on brand development and monetization.

• Co-founded consultancy and authored growth practice for start-ups seeking acquisition.• Developed successful GTM programs contributing to acquisition for Adap.tv (Verizon), Adconion (Amobee), BrightRoll (Verizon), Evidon (Crownpeak), Gigya (SAP), Meebo (Google), Sportgenic (Glam), Travel Ad Network (Travora), and Yume (RhythmOne).

• Directed $3M+ in new projects and wins of agencies four largest projects ever.

Led strategic practice for this leading Digital Agency. Responsible for client strategic offerings across five offices and selling-through executional offerings to fulfill those strategic plans. Critical component of new business team that garnered more than $40 Million in wins.Clients: AOL, Aricept, Bextra, Cablevision, CBS, Celebrex, Coca-Cola, Cox Cable, Dell, Disney, E!, EA, EarthLink, Fandango, Hallmark, Hasbro, Kodak, Lipitor, Listerine, Mattel, Microsoft, MSN, MSN Advertising, Nestea, Oracle, Papa John’s, Philips, Radio Shack, Register, Revlon, Schick, Showtime Networks, Sony, SonyStyle, ToysRUs, Viagra, Yahoo!, Wachovia, and Zoloft.