Nici Lucas Email & Phone Number

Akron / Cleveland / Seattle

Hummingbird Marketing Services is a marketing and publicity company, specializing in business strategy, marketing planning and implementation, music publicity, creative solutions, and strategic website design for recording studios, musicians, and small and medium businesses.• We market and publicize bands, musicians, artists, and businesses• We create successful communication plans, marketing strategies, branding packages, business cases, pricing models, and business growth plans for clients; we manage accounts, projects, and cross-functional teams to drive successful results• We form strategic relationships and alliances with media outlets, radio stations, entertainment companies, music licensing agencies, television networks, podcasts, and potential sports and corporate sponsors on behalf of clients to further revenue growth and recognition• We manage and design every aspect of marketing and publicity implementation, including websites, social media, media campaigns, press releases, content creation, blogs, newsletters, competitive analysis, overall business strategy, advertising, analytics, and SEO • We create beautiful and navigable websites, engaging and unique social media, engaging content, blogs, press releases, and much moreMusic Publicity | Marketing | Branding | Marketing Strategy | Marketing Plans | Business Cases Publicity Campaigns | Press Releases | Media Pitches | Press Kits | Consulting | Relationship ManagementRevenue Generation | Operations | Project Management | Account Management | Media CampaignsCommunications | Analytics | Medium Business | Small Business

United States

The Days of Gifts is a national online multi-day e-commerce gifting solution providing a package of tailored wrapped presents for recipients to open one day at a time; incorporating an algorithm and artificial intelligence (AI) to disrupt the gifting industry.• Where gifting and technology meet! Customers complete a simple checkbox questionnaire and we do the work. An innovative way to extend celebration. Send tailored, wrapped gifts to be opened one per day.• The Days of Gifts is a national online multi-day ecommerce gifting solution providing a package of tailored wrapped presents for recipients to open one days at a time; incorporating an algorithm and artificial intelligence (AI) to disrupt the gifting industry.• Oversee all business operations from original design to national product shipment• Strategize and create all business, sales, communications, vendor, marketing, legal, project, pricing, and product plans• Manage accounts, vendors, financial planning, and analysis• Create funding pitches, business models, and business cases• Act as a program manager, project manager, and operations manager• Developed an algorithm to tailor gift selection process and matching to recipient traits and interests to help revolutionize a trillion-dollar gifting market• Formed strategic relationships within Jumpstart, Bounce Innovation, UARF, and iCorps• Drive product and service enhancements based on direct customer feedback via surveys and interviewsStrategy | Planning | e-Commerce | Customer Service | Customer Operations | Voice of Customer | VOCRetail | Algorithm | AI | Problem Resolution | Sales | Communications | Vendor Management | MarketingPricing | Financial Planning | Funding Pitch | Program Management | Project ManagementOperations Management | Relationships | Relationship Management | Vendor Management

Global

• A website devoted to music, travel, interesting people, photography, inspiration, and adventure!• Founded, designed, launched, and perform all back-end programming • Write and post articles, interview musicians and adventurers, take and edit pictures, and promote all posts using Wordpress, Bluehost, Facebook, Sendible, and a variety of other programsWriting | Editing | Photography | Journalism | Adventure | Music | Living | Inspiration | Media CampaignsStrategic Relationships | Interviews | Interviewing

• Develop marketing strategies for potential and current business clients• Research and develop new business processes and strategies for business clients; consult and provide end-to-end solutions • Write blog entries, press releases, social media posts, forum postings, brochures, LinkedIn personal and business profiles, and web content for multiple clients• Edit websites, articles, and brochures for several business owners and professional speakers

• Managed service, financial, and product performance for three financial industry national accounts, representing $18.5 million in Security and ATM service contract revenue• Led and supported a team of five associates responsible for daily service activity, customer relations, and performance reporting and improvement• Managed client relationships and supported customer needs—through exceptional relationship and service management, obtained 100% of service business for one national account • Oversaw budgets, pricing, forecasts, contractual service-level agreements, revenue growth programs, cost-reduction initiatives, and performance improvement projects; achieve financial goals annually

• Created a new Service Operations and Planning (aka Service Product Management) department by separating operations development from product planning initiatives, which allowed for greater focus and efficiency of operations management• Managed four team members responsible for process development, policy establishment, compliance, problem solving, data, and reporting• Evaluated strategic needs and assigned applicable projects to team members• Acted as North American Representative for Diebold’s Global People, Property, and Information functional team as part of the Diebold Senior Services Correlation Council to help identify and respond to global security risks as well as fraud and attack alerts• Led global Payment Card Industry (PCI) compliance process and procedural development plans in addition to U.S. field compliance improvement programs• Oversaw global third-party service provider compliance program, process agreement approvals, and determined payments required; plus, created new termination policy for discovered violations

• Responsible for strategic planning, service product development and pricing, service reporting, and service performance and profitability for entire global service organization• Developed, implemented, and managed service business planning functions, including control and profitability for new and existing products, revenue-generation and cost-reduction initiatives, product lifecycle, and new service business opportunities• Established best practices and created field servicing policies and processes for business improvement initiatives throughout Diebold’s global service organization• Led teams and built relationships across various disciplines, including logistics, marketing, training, support, procurement, finance, and engineering• Served as liaison between legal, internal service, and outside competitive service organizations; developed and monitored related policies• Acted as Program and Project Manager for special internal projects, such as PCI Compliance, vendor RFPs, global program launches, and global policy creation and enforcement• Managed rotating staff

Responsible for global strategic service operations, including revenue growth, cost reduction, process improvement, problem solving, as well as managing people and multiple internal programs.