- Manage all online activity to new traffic acquisition, sales, conversion, reporting, and referrals - Develop and implement B2B growth strategies and campaigns to drive website traffic, new customer acquisition, and increased revenue- Implement conversion rate improvements to enhance website performance, email marketing performance, and search engine marketing performance across the entire user journey and customer experience- Direct web designers, developers, graphic designers, copywriters and paid media specialists to ensure the execution of online growth strategies and campaigns - Work closely with the marketing to direct the execution of the growth strategy to drive results and revenue - Conduct market research, and client interviews to discover new insights, trends, and technologies to improve website performance, conversion rates across the funnel, and ultimately sales- Analyze KPI’s to deliver data-driven strategies and insights to deliver top performance across the marketing and sales funnel - Work collaboratively with the marketing, web development, sales, and company founders to advise or manage directly digital performance across PPC, SEO, Display, affiliates, email marketing, content marketing, and tradeshow conferences. - Align the content calendar to create and direct webinars to drive lead generation and lead conversion across the entire marketing and sales funnel - Design, create, and leverage digital assets to improve conversion rates on website, landing pages and email marketing campaigns. - Manage weekly and monthly performance dashboards- Manage digital marketing budgets - Exercise proficiency with Hubspot marketing tech stack, traffic analysis, conversion rate optimization, and sales journey optimization.

- Increased gross revenue by 15% YoY - Led a team of specialists to craft, execute and optimize marketing and sales campaigns across 6 different brands using content, paid ads, social proof, incentives, surveys, email, automation, list segmentation, analytics, loyalty programs, and affiliate partners. - Achieved a 4.5 star user rating on review websites after applying qualitative and quantitative customer data related to product use that supported and guided development teams to improve design and existing features- Increased annual subscription renewals by 109% by creating customer retention programs to engage existing clients - Cultivated strategic B2B partnerships to increase new product demo trials increased by 79% through complementary products and services- Strengthened paid media campaign performance with conversion rate optimization strategies to maintain up to a consistent 1000% return on ad spend month over month- Deployed list segmentation, automation, remarketing, and custom audiences to exceed sales records by 59% - Assisted customer success specialists with consultative sales techniques to go from a 70% positive feedback rating to a 90+% week-over-week - Bridged the gap between strategy, execution, and analysis to achieve results and move projects over the finish line- Interacted with stakeholders and collaborated with cross-functional teams to maintain brand message consistency and integrity- Monitored key performance metrics against brand goals and budgets- Committed to ongoing education and continual exposure to the latest industry trends, platforms, and technologies

- Developed and launched B2B and B2C marketing campaigns using data-driven insights for over 30 products and services across 8 different industries- Pioneered lead generation, conversion, and customer retention campaigns in the cannabis industry to help clients acquire over 20,000 new customers and increase CLTV by 416% over 12 months- Coached and assisted sales teams on conversion strategies to increase B2B sales by 66% over 12 months- Supported the design and launch of new products by analyzing and leveraging customer data to ultimately add over $5M in additional gross annual revenue- Cultivated strategic B2B partnerships in Canada, the US, and Europe to drive customer expansion and support new pipeline growth- All marketing campaigns for clients in the B2C and B2B spaces were managed and executed remotely

- Contributed to the success of North America’s #1 real estate team championing online and offline paid, content, email, and print campaigns generating and converting over 5,000 leads into over $10M in closed commissions- Redesigned company branding to increase overall website engagement by over 85%- Trained and provided consulting to sales staff on effective lead conversion strategies

• Acted as board member and operations manager for the Sheridan Student Union Corporation.• Managed and lead a team responsible for providing services such as legal assistance, off-campus housing and appeals assistance to all fee-paying students.Activities included but were not limited to;• Testing and developing student government social media• Administering current affairs, expenditures, agents and employees• Representing the Sheridan student population to college faculty• Managing employees to ensure successful daily operations of the food bank, information kiosk, and paralegal service were met.

• Ensured college and event information was effectively marketed to all fee-paying students.• Provided exceptional customer service ensuring student's needs were exceeded.• Brainstormed, created and effectively executed events and services designed to enrich the Sheridan student experience.

• Supervised children and teenagers 5-18 years old in a sports camp environment.• Disciplined and supervised four cabin groups over the period of four months.• Improved confidence and social skills with children and children with special needs.• Supervised and taught sailing, kayaking, rock climbing, outdoor camping and team based sports.• Managed and lead a team to maintain and improve the kayaking and canoeing facilities for the organization.• Graded and awarded Bronze, Silver, and Gold Awards for kayaking, rock climbing and canoeing to individuals.

• Provided excellent customer service to guests.• Offered menu recommendations upon request.• Up-sold additional products when appropriate.• Took accurate food and drinks orders, using a POS ordering software, order slips or by memorization.• Communicated order details to the Kitchen Staff.• Served food and drink orders• Met with restaurant staff to review daily specials, changes on the menu and service specifications for reservations (e.g. parties)

• Sold and advised customers with the purchase of consumer electronics ranging from Flatscreen TV's, Home Stereos and Portable Electronics.• Troubleshooted with customers to determine problems with their electronic devices. • Managed customer service/repair desk to ensure customers' electronic devices were shipped and repaired within the specified deadlines.