Nick Benham Email & Phone Number

Cambridge, Gb

United Kingdom

London, United Kingdom

Responsible for:- Operational management & organisational design – transforming the customer relationship management model for the MIB by designing, installing and managing a high-performing team of Customer Relationship Managers. Responsible for the proactive engagement of MIB customers across multiple data service lines, including the Insurance Fraud Bureau, Motor Insurance Database and Claims & Underwriting Exchange, the CRM Team maintained high levels of satisfaction and resolved technical queries within agreed SLAs. - Business development – establishing and managing a target-exceeding business development function to on-board new members across MIB data services by building tailored business cases.

London, United Kingdom

London, United Kingdom

Responsible for:* New business – liaising with senior decision-makers and presenting compelling business cases to secure memberships, which delivered £150,000+ additional annual income within nine months of being in post* Product development - identifying opportunities and planning strategies to expand IFB membership, including the launch of a new membership model for brokers* Strategy development - leading an industry-wide consultation on the future strategic direction of the IFB, working alongside the Bureau's Director and Boards.

Milton Keynes, United Kingdom

Responsible for:* Communications strategy – development of the IFB’s communications strategy and delivery plan in consultation with the senior management team and Board* Campaign management – planning and delivery of a high-profile national media campaign, which generated prime time TV slots on BBC News, ITV Daybreak and Sky Sunrise. Campaign resulted in a 200% uplift in public reports of fraud through the Insurance Fraud Bureau’s (IFB) Cheatline* Media briefings – establishing robust corporate messages, briefing senior officials and providing coaching on interview techniques* Media relations – building strong relationships across broadcast, print and online media. Highlights include securing the IFB’s role in a 20-part BBC documentary series focused on insurance fraud * Copywriting – development of corporate documents including a customer charter and national report on ‘crash for cash’ fraud, which was launched to media, stakeholders and members of parliament* Social media – planning and delivery of a viral video campaign, which reached 20,000+ YouTube viewers within a week of launch and increased awareness of policy fraud by 10% amongst target demographic.

Kings Ripton, Cambridgeshire

Freelance PR and copy-writing for multiple clients.

Responsible for:* Campaign planning and management – planning and delivery of high-profile PR campaigns, exceeding output targets for media coverage generated, key messages delivered, increasing sign-up to events and website visitors * Project management for multiple internal clients – all projects delivered on time, to often competing deadlines and within strict budget allocations, reporting success back to clients via monthly reports* Supervising colleagues to produce press releases, sell-in stories to the media and set up PR launch events * Corporate communications – development of corporate messages and lines to take in support of EEDA’s CEO, chairman and board* Primary media contact – first point of call for all media during a politically-sensitive time for the organisation, responding to 100% of enquiries before deadline * Board level PR briefings – briefing EEDA’s board members and senior management team ahead of media interviews* Content management – developing speeches, briefings, case studies, blogs and presentations, and converting that material into high-impact, press-led campaigns.

Responsible for: * Campaign planning – PR campaign planning, drafting and selling-in press releases* Media relations management – building strong and productive relationships with print, online and broadcast media – at a local, regional and national level. Establishing EEDA as a ‘leading voice’ and first point of call for journalists working on economic and business support stories* Media partnerships – negotiating media partnerships and setting-up launch events for high-profile press projects including the East of England’s biggest business event, Destination Growth (DG). DG exceeded all campaign targets for coverage generated, delivery of key messages and increased traffic to the website * Supplier management – briefing PR agencies to deliver high-impact, value-for-money media campaigns, managing and monitoring campaign delivery* Copy-writing – chief writer and editor of EEDA’s CIPR award-winning magazine, Source* Shortlisted for CIPR’s Young Communicator of the Year – nominated by EEDA and endorsed by the business editor at the East of England’s biggest-selling daily newspaper.

Responsible for:* B2B marketing – promotion of EEDA’s multi-million pound business support programme. Delivering direct mail campaigns, high-profile events for businesses and stakeholders, PR campaigns, social and digital media projects. Achieved and exceeded key performance indicators to increase website referrals, raise awareness of the products and increase applications * Commissioning and managing suppliers – project managing multiple suppliers to re-brand EEDA’s finance portfolio, winning a CIPR award for ‘best use of photography’ in 2008 * Copy-writing – produced all copy for a new suite of campaign brochures and case studies, and web-writing for a major refresh of EEDA’s corporate site* Budget management – delivering campaigns to tight budgets.

Responsible for:* Procurement campaign management – managing a large-scale procurement project to appoint a panel of 18 communications suppliers * Required precise forward-planning whilst adhering to stringent European procurement rules * Client liaison – updating external customers on contract issues via e-communications and mobilising a large internal team over a sustained period.

Responsible for:* Budget monitoring – updating purchase ledger systems, liaising with staff on finance issues and providing first-class customer service, internally and externally.