https://boom.limited/Providing the ICT channel with a white-labelled disruptive proposition across voice, video and collaboration solutions.A Start-up re-inventing the Unified Communications and SaaS marketplace with a disruptive white-labelled proposition and pricing strategy. Operating through channel partners, Boom powers several global market leaders with their own brand solution.• Delivered a feature rich proposition to align to the objectives of the channel partner, achieving 60k end customers to date and over 300% growth in revenues• Led the business through a transformation from a pure telecoms company to a global SaaS business, allowing Boom to share the stage alongside Microsoft in several thought leadership events• Leading £3m fundraise with city Venture Capital, Hedge funds and Private Investors during a difficult economic climate due to Covid• Completed acquisitions of two supply businesses locking in the IP of the Boom proposition• Powering the proposition of market leaders including one of Microsoft’s top 3 European resellers, a telecoms arm of a national utility company, a global distributor of IT and Cloud solutions and the UK’s largest PBX distributor• Negotiated and signed Heads of Terms with a UK mobile network operator• Secured letter of intent with U.S fund to launch Boom to the U.S market• Developed 5 year strategic plan and exit strategy for the business targeting a 15x EBITDA multiple and 13x shareholder return• Created and developed an International proposition and routes to market, enabling U.S, European and Rest of World partnerships

A SME focussed channel consultancy practice specialising in advising Small and Medium businesses in optimising their distribution channels, sales and go to market and practices• Advised Private Equity, Venture Capital and Strategic Consultants on various projects ranging from due diligence through to new entrants in the UK market• Subject matter expert for Indirect routes to market, Distribution strategy, Commercial frameworks and negotiations• Mentor and coach to a number of senior execs and a judge at the industry’s annual telecoms awardshttps://channelguru.net

Providing affordable real-world boardroom advisors for scale-ups and SME's.Boardroom advisors are an ideal fit for scale-ups, small family businesses, and SMEs, boasting a talent pool comprising some of the most seasoned advisors in the UK.

Strategic and P&L accountability for the £2.5bn Enterprise business unit, including Proposition, Go to Market, Pricing, Government Frameworks, Pre-Contract negotiations, In-life Contract Management, Customer Value Management, Insights, Marketing, Brand and Programme Delivery• Accountable for all Pricing, Proposition development and launches across Enterprise segments delivering £2.5bn revenue• Delivered 6% YoY margin growth against a backdrop of a regulated and declining market at 3.5% • Leading cross functional programmes to deliver margin improvements, resulting in margin growth for the first time in five years• Delivered commercial initiatives to create more than £50m incremental in year margin• Delivered price rises into the customer base worth in excess of £20m in year revenue, including negotiating with Government bodies to allow price rises into framework contracts• Created and led new Customer Value Management strategy redefining the way Vodafone Enterprise segmented and targeted customers• Launched new Customer Value Management programmes, delivering highest redemption rates across UK and Group business, leading to achieving No.1 position for Net Promoter Score in UK market• Led organisational transformational programmes across UK and group functions• Re-launched Enterprise brand and executed largest ever Enterprise ATL campaign leading to a 9 pointincrease in Brand Consideration

P&L accountability and leadership of 700+ fixed/mobile partners, strategic alliances and System Integrator channels. Launched UK’s first Total Communications partner programme.• P&L accountability for the division of £400m revenue• Delivered year on year revenue and margin growth of 12% in a declining market with high regulatory price reductions (only division to achieve growth)• Launched UK’s first Total Communications partner programme, winner of CNA Best Network award and finalist in B2B Marketing Awards• Re-negotiated commercial terms across 700 channel partners enabling reduction of £30m investment over 2 years• Strategic responsibility for developing and enabling Indirect partnerships to provide a complementary function across Enterprise channels• Selected for Vodafone’s fast track SLT programme

Leadership of the direct and indirect sales channels generating £1bn of annual revenue in the Small Business and SME markets. Delivering a broad set of KPI’s across a diverse mix of direct, indirect and ‘matrix’ managed sales teams.• Designed and implemented new 3-year cross functional distribution and channel strategy to return the channel to growth• Led the integration of Vodafone and Cable & Wireless SME teams across product, pricing, sales and service functions• Defined and executed a turnaround plan to take a CAGR -17% fixed business unit to achieve a growth rate of 18% in the first year• Delivered record trading results across all sales channels including historic high performances in new business and lowest customer churn• Delivered an industry first and leading Partner Programme to both fixed and mobile partners creating differentiation in the market and leading to analysts commenting on the programme being “the one to aspire to in the industry”

Leadership of the Indirect Sales team for Consumer Post and Prepay. Responsible for the account relationships, management and performance of all Indirect channels into Vodafone UK across Postpay, Prepay, Mobile Broadband and TopUp channels.• Led the negotiation and commercial teams responsible for delivering Vodafone’s largest scale deals including two negotiations worth more than £500m each in revenue• Transformed the commercials leading to ‘first in industry model’ used to underpin deals worth more than £500m each• Re-negotiated channel terms across all partners securing Vodafone as the first network to remove prepay subsidy and delivered commercial savings in excess of £20m• Delivered single largest opportunity which enabled Vodafone to declare year on year increases in revenues and margin• Responsible for the recruitment and motivation of indirect managed teams across Vodafone leading to a highly engaged virtual team recognised as best in class in the industry

Responsible for driving the overall UK channel strategy for Prepay handsets & topup recharges for Vodafone UK. Management of both direct and indirect channels, accountable for the KPI set for Vodafone UK; cross functional leadership to drive the wider Prepay strategy

P&L responsibility for the Prepay business unit; Full GM management across Sales, Marketing, Logistics, Support, Finance and HR