Consult with sales executives across the Midwest region on digital products, growth, and retention for high opportunity accountsManage launch / onboarding with new digital partnersComplete regular performance reviews with clients

Retain and grow digital client base in automotive and real estate categoriesComplete monthly performance reviews and present details and opportunities to clients

Coordinated digital buys from Category and Key Accounts sales teamsWorked directly with agencies to ensure on-time creative updates, communicate campaign objectives, and track performance

Worked with a variety of clients on website, search, and outreach strategiesDiscovered needs, recommended product, and functioned as both project and account manager for custom marketing campaignsSpecialized in website design and management, social media integration, search engine optimization, search engine marketing, online display and retargeting, Email marketing, mobile strategy, and web presence and monitoring

Managed a team of eight Account Executives, providing oversight and leadershipHired, trained, and developed ad staffResponsible for all print and digital ad sales for campus newspaper with 10,000 daily circulation, in the 11th largest college market in the U.S.Worked with marketing/editorial to maximize efficiency across departmentsServed on the Board of Directors, participating in strategic business decisions

Completed numerous price and product comparisons for hotels and activities around the worldWorked to update and enhance company databases on competitor analyses, event calendars, etc.Worked with in-house design team on marketing projects

Communicated with members and donors via phone and Email regarding the annual Dane County Alzheimer's WalkResponsible for the creation and distribution of an Email survey targeting past event-goers to gather public input about the Alzheimer's Walk