Sitting within the SLT team I have an exciting varied role reporting directly to the Founders of Corston. I am responsible for the annual revenue across all markets (UK & Europe) and new market launches. I lead and drive a high-performing team of 20 across Sales, Business Development, Ecommerce, Customer Service, Flagship Store and CRM.

Accountable for online sales growth to corston.com across all digital channels (PPC, Social & SEO). I managed the paid media agency relationship to drive revenue by performance marketing across social and search channels. Led and motivated a team of 8 across customer service and B2B trade sales, driving high performance, and empowering them to achieve their goals and exceed company expectations.Developed the go-to-market strategy for Corston EU, including website operations and customer service & sales teams. Responsible for digital marketing, B2B and B2C sales, customer service and the Corston go-to-market strategy.

Created, led, and executed Dyson's global digital retail strategy. Working closely with various markets across EMEA and APAC. I launched new eCommerce innovations and ensured that Dyson had the best-in-class online retail experiences. Managed the global content syndicator relationship, continuously pushing boundaries to ensure that Dyson had the latest innovative designs which were rolled out globally. Built clear bi-annual playbooks for Dyson markets, providing strategy, insights and recommendations.

Led and executed the global B2B sales and digital marketing strategy at Dyson to drive category awareness and growth. I worked with the global paid media agency to ensure digital campaigns in various markets met the required ROI and performance goals. I collaborated with all Dyson markets to educate and drive best practices. Worked directly with marketing, digital analysts, field sales, distributors, CRM, creative, and events teams globally.Nominated by Dyson Senior Leadership to attend One Young World - the world's biggest youth leadership programme (global community for young leaders).

I was responsible for developing and executing the £5m sales and marketing strategy for Dyson B2B in Asia and MEA. Working closely with the Sales and Marketing Director, I built strong collaborative relationships with Dyson distributors and motivated them to sell Dyson over the competition. Briefed and led the global paid media agency on new digital campaigns, covering all paid social and search channels, to help drive traffic and generate meeting requests.

Reporting to the Digital Marketing Manager I was responsible for optimising and maintaining 30 websites across Dyson B2B. I onboarded the CRM system and reviewed onsite behaviour to drive further meetings for the field sales team. I closely collaborated with the in-house creative team and provided valuable insights to senior stakeholders across the business.

I was a key part of the global digital go-to-market website team. Responsible launching 60 localised websites across Europe, Asia, America and Middle East on time and to specification. Worked closely with website designers, website developers and key stakeholders across the business, I added new content, including images, media and translations to Dyson's pre launched websites.

Handled and resolved customer telephone calls/enquiries received by the contact centre to the mutual benefit of both the business and customer. Demonstrated excellent communication skills and support the Contact Centre Manager and Team Managers to drive changes and ensure that quality customer service is delivered and Contact Centre targets are achieved and exceeded.