Nick Cedar Email & Phone Number

Oshawa, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Spearheaded a successful initiative to increase broadcast investments by 20% year over year, resulting in substantial returns for the organization.Pioneered the implementation of the first-ever Total Video and Audio Investment strategy/agency offering, which garnered rapid client adoption with an impressive 98% pitch success rate.Effectively managed 10 accounts with a total billing value of approximately $20 million, ensuring optimal client satisfaction and retention.Expanded the scale and capabilities of the investments team by strategically growing direct reports from a compact team of 2 to a robust team of 8 highly skilled professionals.Demonstrated exceptional negotiation skills, securing a 30% reduction in agency rates and generating over $1 million in added value for clients.Actively built and led the social and Diversity, Equity, and Inclusion (DEI) agency committees, overseeing the collaboration of 20 team members and driving positive organizational change.Diversified the investments team's expertise by transitioning from a limited focus on broadcast TV and radio to a comprehensive 360-buying approach that seamlessly integrates direct digital, audio, video and OOH/DOOH, eliminating silos and maximizing opportunities for clients.

Toronto, Ontario, Canada

Managed and executed Direct-to-Consumer (DTC) initiatives, focusing on strategic media investments and activation to achieve low Cost Per Thousand (CPM), while emphasizing data analysis and optimization.• Conducted thorough analysis of scheduled campaigns to evaluate performance, ensuring ongoing optimization based on results.• Successfully expanded team size from 3 to 7 members, fostering growth, collaboration, and efficiency.• Oversaw a diverse portfolio of 14 clients, seamlessly integrating and onboarding 10 clients from the US office within a month.• Spearheaded the successful launch of three prominent Direct-to-Consumer brands in Canada, resulting in substantial increases in brand recognition and growth. Our data-driven approach consistently delivered positive outcomes for clients.

Toronto, Ontario, Canada

Oversaw the implementation of national radio and television campaigns for high-value clients, managing multi-million dollar budgets effectively.Developed strategic approaches to optimize media expenditures and maximize client benefits.Provided mentorship and guidance to Assistants, ensuring efficient handling of daily priorities and fostering their professional growth.Skillfully negotiated added value opportunities to enhance the impact of 52-week campaigns.Actively contributed to global and local new business pitches, showcasing expertise and driving successful client acquisitions.Played a key role as a member of the Audio Stack team, leading the integration of digital audio streaming into the traditional radio buying structure. This initiative aimed to expand market reach within the Canadian media landscape.

Canada

Execute national radio campaigns for QSR, dairy, retail, tourism, resturant clientsExecute detailed pre and post buys for campaignsSystem management - pull reportsTrain assistantProvide POVsWeekly meetings with assistant to ensure all uploads and tasks are completedDaily maintenance of nation wide radio campaigns in media management system (DDS)Reviewing invoices monthly for campaign accuracy and maintaining accurate records of changesDiscrepancy resolution with constant communication with radio stations, local sales representatives and national rep houses Updating and issuing campaign budget control reports for multiple clients on a monthly basisReviewing and maintaining accurate client and product billing reports to be issued to clients monthly Collaborating with account payables personnel to ensure vendor payment is on time and accurateProviding traffic personnel to have the correct campaign creative on time to stations for broadcastingActive client list surpassed 30 clientsUpdating group members on the progress of all campaigns with weekly status reportsGeneral administrative duties i.e. setting up meetings, making lunch reservations, dispersing mail

Daily maintenance of nation wide radio campaigns in media management system (DDS)Reviewing invoices monthly for campaign accuracy and maintaining accurate records of changesDiscrepancy resolution with constant communication with radio stations, local sales representatives and national rep houses Updating and issuing campaign budget control reports for multiple clients on a monthly basisReviewing and maintaining accurate client and product billing reports to be issued to clients monthly Updating group members on the progress of all campaigns with weekly status reportsGeneral administrative duties i.e. setting up meetings, making lunch reservations,