Nick Chambers Email & Phone Number

London, England, Gb

London, London, Gb

Promoted from Digital Executive to Digital Marketing Specialist Manager, which included the following additional responsibilities: Paid marketing• Leading with the media agency the new always-on Display and Paid Social activity that has achieved 6.85:1 ROAS and 5.6:1 ROAS respectively since November 2021 • Data-driven marketing decisions through the new Customer Data Platform to drive volumes, optimise paid marketing channels and personalise messaging• Devising the day-to-day running of affiliate marketing which includes preparing the set-up with a platform, working with suppliers and legal to ensure a successful implementation for when activity launches

London, London, Gb

SEO and content• Responsible for the day-to-day running of SEO with an agency, which included setting-up ongoing content and technical workstreams• Integrated the SEO agency into website sprint releases to capture technical issues and improve performance• Managing the content calendar, briefs and copy from the agency ensuring they meet business requirements, tone of voice and SEO, as well as supporting the Content Executive with ad-hoc requests• Commissioned new content for voice search and rich snippets that delivered 6,779 clicks in June 2021• Collaborated with the agency to develop and improve the weekly, monthly and quarterly reporting • Led the creative direction, scripts, storyboards, and development of six how-to videos• Implemented new content processes including briefing and management through JIRAPPC• Responsible for the day-to-day running of PPC with an agency that consistently achieves a minimum 2:1 ROI across Google and Bing campaigns• Coordinating a successful testing plan to maximise performance and optimise the account• Optimising the Google AdWords account to achieve a rarely impressive 96% optimisation score• Delivering a successful app-install campaign across Apple and Google platforms with c. 110k installs• Collaborated with the agency to develop and improve the weekly, monthly and annual PPC reporting Website development (Product Owner)• Researching, recommending and raising JIRA tickets with the web agency for functionality improvements on the brochureware site to improve conversion• Briefing and working with a UX & CRO agency on designs for improvements to existing functionality, concepts for new functionality and user research• Overseeing the sprint cycles with the web agency, as well as sanity testing on different environments• Managing and developing the website feedback tool, Usabilla, gaining senior stakeholder satisfaction regarding the extraordinarily high 50% completion rates of the Customer Satisfaction Survey

Swindon, Gb

Key achievements • Initiated and led a project to produce a new sale page template, which increased the CTR to booking by 23% and delivered an additional 21% in revenue for 2018’s January sale• Doubled revenue attributed to organic traffic for GWR.com., became the site’s main source of revenue, £800k a period, which previously used to bring in less than display and PPC• Recovered and grew both site visibility and keyword rankings prior to the GWR rebrandContent marketing and UX• Managed content requests for GWR.com ensuring tone of voice and consistency, plus enforced new governance procedures including briefing processes and CMS user best practice• Led on UX projects to enhance both the brochureware site and booking platform• Developed a content strategy to become more aligned and capitalise on any revenue or SEO opportunitiesOutside of these responsibilities, the role developed to include:SEO• Took the lead managing SEO to create phased project work to improve keyword rankings, site visibility and technical health• Managed the delivery of a new information architecture to improve UX, organic results and prepare for voice search• Commissioned new content to capture voice search and rich snippet opportunities• Managed social media in-search campaigns including one award-winning campaignMarketing and branding• Reviewed and approved print campaigns including Time Out advertorials and a door drop campaign• Supported the development of brand guidelines and photography briefsCustomer proposition • Led an initiative with the Customer Experience department to enhance the premium on-board services• Advised and reviewed marketing collateral such as menus, leaflets and tent cards

London, Gb

Key achievements• Delivered the five-year marketing and communications strategy in 18 months • Increased member engagement by 35% delivering £1m in additional revenue • Grew membership by 10% through a new website showcasing the clubDigital• Managed a digital agency to build and launch a new responsive website within three months• The new website showcased the club’s facilities to prospective members, and provided existing members with a personalised account based on their interests, along with new online booking and payment systems• Responsible for copywriting, designing and deploying all segmented email campaigns• Open rates increased significantly, which resulted in the majority of social, dining and sports events selling out and members being placed on waiting lists, which was previously a rarityPrint • Instrumental in the rebrand and creation of brand guidelines that included new fonts, colours, logo lockups, and tone of voice to reflect a modern private members' club• Managed a designer, printing services and a mailing house to deliver new marketing materials including the annual journal, menus, promotional postcards and leaflets• Briefed photographers on shoots to create a new suite of photography• Incorporated external and planned internal events into a 12-month content calendar, capitalising on key events to use for promotions

New York, Ny, Us

• Briefed and managed creative agencies across Europe on ATL European and local market acquisition and loyalty campaigns to increase the average transaction value at airport currency exchanges• Initiated and delivered a SharePoint site holding information about the Currency Exchange business for internal stakeholders to access that was previously unavailable in a central location• Creation and implementation of email templates for Sales to contact prospective business customers