•Leading a project team to apply for IPO in Taiwan Stock Exchange;•Integrating cross-strait back-office team in order to optimize synergy in the group;•Evaluating the suitable marketing tools to optimize brand recognition and effectiveness of promotional campaigns;• Ameliorating the operation effectiveness and efficiency by means of the state-of-the-art IT tools;•Analyzing alternatives for strategic investments;•Planning the credit line to support long-term development of the group;

Lead an executivie teams to manage more than 500 outlets in China.•Firstly launched “Drinking Membership Card” in China, which soared the volume of drinking by 30% or so;•Led the Group to survive during the lock down period of Shanghai;•Improved the rental costs and lessened the sales over rental expense ratio to the lowest in the past three years;•Launched the 5.0 outlet style which focused on the products themselves;•Increased the number of outlets from 580 to 605 by means of expansion in the sinking market;•Launched the OEM business to fully utilize plant’s capacity;•Introduced an e-flatform for outlet visiting and investigation;•Installed an OA system to attain a paperless office.

•Feasibility study for an IPO application;•Restructured finance department and enhanced the analytical function;•Analyzed alternatives for strategic investments.

•Leaded a cross-country team consists of 90 professionals;•Established a Shared Service Centre in order to ameliorate correctness and efficiency for accounting treatments; •Prepared the annual budget, monitored the actual achievement rate and provided advice to the GM periodically;•Participation of significant policy making, e.g., compensation plan, pricing policy, marketing event election and so on; •Deal the subsidy policy with the local governments; •Assisted in launching the loyalty plan and according accounting treatments•Lessened the duration of monthly closing from 10 days to 6 days;•Tax planning and resolve of controversies:oSuccessful application of a tax benefit under the tax treaty between China and HK and saving withholding taxoCurbing the enterprise income tax rate by means of transfer pricing planning;oNegotiation with tax authority to lessen the indirect tax rate while VAT reform in China;oReached consensus with tax authorities about some historical tax controversies and lessen additional tax to be paid •Improved efficiency of fund management ;

•Took charge of financial and administrative affaires with a team;•Main working content is IPO planning; oInvestment restructuring; oEvaluating the potential enterprise value after IPO; oIntroduction of ERP system;•Evaluated and implementing ERP and PLM system;•Reviewed significant contracts and negotiating with the counterparties;

•led a cross-border tax team and provided consultation services for multi-national companies in the realms of international tax and transfer pricing;•Major projects consisted of:oNegotiated with China tax authority in order to resolve the transfer pricing controversy;oPrepared contemporaneous transfer pricing reports;oAdvised restructuring transaction flows based on China and Taiwan taxes and transfer pricing regulations;oRendered other tax consultation services, such as individual tax planning for assignees, tax issues for direct and indirect share transfer of China companies, non-trade remittance assistance and negotiation, tax due diligence and so on.oAssisted one of clients in saving the income tax payable from a transfer pricing audit project;oAssisted one of clients in remitting royalties and service fees to foreign affiliates under the extremely strict foreign exchange control in China;

•Administered accounting and finance affairs as a controller under the management of Group CFO.•Led the finance and accounting team of 20 colleagues in China and 3 people in India.•Main working content consisted of:oAccomplished monthly closing timely and review the financial statements;oPrepared the annual and monthly budget and cash flow monitoring;oNegotiated with financial institutions for the contract terms of loans and financial derivatives;oManaged the accounting and finance of the Indian subsidiary and assisted in arranging meetings with local banks and CPA firms;oPrepared study and analysis for the prospective investment plans.

•Took charge of financial statement audit projects for some listed companies and subsidiaries of multi-national companies in Taiwan. The coverage consisted of manufacturers of automobile components, water jet, industrial computers, industrial plastic, and luxurious goods and pharmaceutical products distributors, etc.;•Accomplish the first audit project of Deloitte Taiwan for a financial statement prepared pursuant to IFRS;•Strictly followed the principle of due care no matter which kinds of services are provided. Major tasks are summarized in the following aspects:oIdentified material risks of the audit projects and design competent audit procedures with a view to reducing these risks to the acceptable level;oUnderstood the internal control of the clients and carried out internal control tests in order to know if the inter control has been designed and implemented effectively;oProvided suggestions for the management in order to eliminate the deficiencies of internal control.oBe Involved in some due diligence projects, e.g. non-performing loan, mergers & acquisitions transactions.