We build brands worth following.

Oversee all actionable brand management initiatives and strategies for Niche, the market leader in connecting colleges and schools with students and families. Blend innovation with targeted data to ensure that Niche is top-of-mind with college-bound high-school students and their parents throughout the country. Guide user-generated creative assets that resonate with Gen Z for growth campaigns on TikTok, Snapchat, Instagram, Facebook, and Google.• Lead a team of four full-time employees; guide all staff throughout the entire hiring and onboarding life cycles.• Mentor team to achieve successful objectives, including launching a $40,000 co-branded scholarship with Bumble in 2020; yielded 40,000+ applicants and featured Niche ambassadors wearing co-branded apparel in Times Square for Bumble IPO.• Hired and led outside PR agency, Astrks, for Niche's series C funding announcement.• Achieved staggering followership metrics: grew Instagram following from 8,000 to 110,000+, TikTok following from 0 to 50,000, and Discord audience to 6,000 in eight months.• Launched TikTok influencer campaigns garnering an average CAC of $1 to $2 with a $150,000 media buy.

Direct all aspects of podcast detailing on-trend and industry-directed career and business topics. Networking with prospective clients led to a stronger personal brand and connections with talent on a more creative level.• Relationships built through podcast outreach were leveraged to partner with Bumble and resulted in future team hires.• Representative Guests/Contributors: actor Paul Rodriguez; chef Kevin Sousa; executives from Billie, Bumble, and eBay

Serve as CMO for a digital agency with comprehensive offerings; representative clients include Duolingo and Philips. Initially hired to oversee internal marketing strategy; evolved the department into a talented marketing team to develop our specific client base. Lead custom campaigns to garner lucrative target companies.• Established The Daily Carnage. This newsletter is now a well-known industry-encompassing resource for thousands.• Lead business with a Big Picture approach to grow all business aspects: as an entrepreneur, a creative marketer, a revenue cultivator, a growth-mindset industry disruptor, and a people-focused tribe leader directing a diverse team.• Led the first Duolingo New Years Acquisition campaign with a spend of $300,000 over a three-month timeline. The campaign yielded an average cost-per-app install of $1.25 across Snapchat, Instagram, Facebook, and Reddit.• Representative Projects: Building a Tribe The Daily Carnage Email Blueprint The Yearly Carnage Duolingo

Collaborate with partner and team to launch and steer social media brand uniting the outdoor industry with key influencers and targeted industry consumers. Merged passion for the outdoors with a social media brand to reach influencers and modern outdoor enthusiasts, effectively establishing a profitable digital-marketing consumer community.• Organically grew Instagram presence to 25,000+ followers and email subscription list to 20,000+ users.• Campaign launch garnered Under Armour's attention, resulting in a paid influencer campaign receiving 10,000+ views (for less than $.02 per click).• Case Studies: April Vokey Live Event Seneca Creek• Our business success story inspired an entry in Dale Partridge's book Launch Your Dream: A 30-Day Plan for Turning Your Passion into Your Profession.

Founded digitally native clothing printing enterprise. Oversaw all facets - design, fulfillment, and production needs - of daily operations. Leveraged new Instagram platform to highlight portfolio on the photo-sharing app, personalizing our work process.• Quickly became Instagram expert, utilizing DMs and other Insta features to acquire a niche audience of designers and makers that evolved into a steady client base.• Through on-the-fly experience and demanding work, honed skills in marketing, design, and business development.• Eventually sold the entire business to a large commercial printing organization.• Representative Collaborations: Western Rise, Jetboil, and So iLL Climbing.