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Marketing professional with broad experience within large, medium, small and start-up businesses, across numerous product categories, including tech.Experienced in:• Consumer and trade marketing strategy, implementation and review• Media agency experience• Brand and retail campaign management across ATL, BTL, PR, social, digital, content and CRM, including acquisition and retention campaigns.Skills include:• Managing events and sponsorships• Negotiation skills• Stakeholder, project and agency management• Market research and analysis• Product and media innovation leadership• Budget management• CX analysis• NPS strategy and management• Website content development• eDM management• Leadership and people management
Carsales.Com.Au
View- Website:
- carsales.com.au
- Employees:
- 840
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Trade Marketing ManagerCarsales.Com.AuMelbourne, Vic, Au
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Marketing ManagerWilson Security Sep 2022 - PresentEssendon Fields, Vic, AuSenior marketer responsible for the marketing function for the business, with two direct reports . My main role is to collaborate with management and product teams to achieve business goals. To achieve this, I manage all internal and external communications, including website, content channels and CX, including social media, blogs, newsletters, video content and all marketing collateral.I also support the CRM and Salesforce platform, including managing eDM sends to various audiences. -
Trade Marketing ManagerCarsales.Com.Au Jul 2021 - Aug 2022Melbourne, AuPart of the larger trade marketing team, I was responsible for the strategy, planning and implementation of the marketing function, supporting the media solutions part of the business. I helped the sales teams with their efforts to increase, or hold market share by targeting their core audiences with targeted collateral, eDM communications and event organisation.
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Head Of Marketing And Communications (Contract)Convenience Advertising Jul 2020 - Jun 2021Fitzroy, Victoria, AuReported into the CEO and Owner, I was responsible for the marketing and communications strategy and implementation across the three brands that make up the Convenience Group, being Convenience Advertising, Utility Creative and Diginostic. I managed a team that focused on eDM, CRM management, digital and social strategy and implementation to help grow the three brands. NPD, CX journey work and market research also fell under my remit. -
Senior Group Account DirectorStarcom Sep 2019 - Jul 2020Chicago, Il, UsResponsible for the media strategy, planning and buying for two of the agency's major clients, Fiat Chrysler (FCA) and Lion Dairy Foods. In particular, I am responsible for the FCA brands, Alfa Romeo, Fiat Passenger, Fiat Professional and Abarth, plus the Lion brands of Yoplait, Farmers Union and The Juice Brothers. I also work across the Freudenberg brands of Vileda and Oats cleaning products. I am also responsible for all senior level client management and the development of 4 direct reports. -
Marketing DirectorAdfomo Jan 2019 - Aug 2019I was the Marketing Director at adfomo.com, a media tech start up (digital pure play) business. It is an advertising platform, where buyers and sellers of media space can trade. My responsibility was to write, manage and implement the marketing, sales and media strategies for the platform. I also developed the CX mapping, identified customer pain points and implemented improvements.
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Marketing Manager, Shannons And CilSuncorp Group Nov 2017 - Nov 2018Brisbane, Brisbane, AuI moved back into the Shannons Brand in a more senior role, as my role now included managing the CIL (Caravan Insurance) brand as well.This roles gave me the opportunity to continue my interest in not only ATL communications, but also BTL strategy and tactics. Shannons has a huge online community, with over 100,000 members of the Shannons Club, a social media platform. Therefore eDM, DM, social and content were a major part of my management. Managing a brand with such a large passionate audience was an exciting part of this role.My responsibilities included the management of all internal and external stakeholders and an internal marketing team. -
Marketing Manager, ApiaSuncorp Group May 2016 - Nov 2017Brisbane, Brisbane, AuIn this role, I was responsible for the marketing strategy and implementation for the Apia Insurance brand within the Suncorp Group. I managed all agency relationships including creative, media, market research and data partners. While the role had a ATL focus, I worked very closely with the BTL teams to ensure brand consistency. I also managed internal stakeholders across the business to confirm accurate messages were taken to market to ensure accurately of communications. Among my achievements, I led the strategy and implementation of a multi- million dollar integrated marketing campaign that returned positive marketing and financial results to the business.
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Brand Manager, ShannonsSuncorp Group Jun 2015 - May 2016Brisbane, Brisbane, AuI was responsible for the Shannons Insurance brand within the Suncorp portfolio of brands. My responsibilities ranged from driving brand direction, budget management, directing all partner agencies including data, digital, creative and media, plus managing, the Shannons Club, a large social media platform of over 100,000 members. In this role, I gained a strong understanding for all media channels, the creative process and worked extensively across ATL and BTL campaigns.
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Business DirectorOmd Australia Mar 2014 - Jun 2015South Eveleigh, New South Wales, AuReporting directly to the Managing Director, I was responsible for all the media strategy, planning and trading, across the ATL, BTL, social, content and digital teams for clients including 7-Eleven, Bupa, Melbourne Star, Bel International, Kathmandu and Sensis.In this role, I was accountable for achieving media innovation and best practice across all media channels to ensure excellence from initial briefing, execution to final analysis. I also led a team of 20. I also sat on the senior leadership team contributing to achieving the agency's internal and external business goals. -
Account DirectorStarcom Mediavest Group (Australia) Dec 2011 - Mar 2014Chicago, Il, UsIn this role, I was responsible for managing a team of five people across major clients including the niche insurance brands for Suncorp, particularly Shannons, Just Car Insurance, Insure My Ride and Apia. I also worked across FMCG and not-for-profit clients. I was also charged with leading innovation and first-to-market initiatives across my portfolio of clients particularly within the social media, content and digital spaces. I worked on some very exciting content TV productions including Shannons Supercar Showdown on 7mate and Insure My Ride's, The Ultimate Rider on OneHD.
Nick Coombe Skills
Nick Coombe Education Details
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Melbourne Business SchoolMarketing -
University Of South AustraliaManagement (Marketing)
Frequently Asked Questions about Nick Coombe
What company does Nick Coombe work for?
Nick Coombe works for Carsales.com.au
What is Nick Coombe's role at the current company?
Nick Coombe's current role is Trade Marketing Manager.
What is Nick Coombe's email address?
Nick Coombe's email address is n.****@****mbs.edu
What is Nick Coombe's direct phone number?
Nick Coombe's direct phone number is +614123*****
What schools did Nick Coombe attend?
Nick Coombe attended Melbourne Business School, University Of South Australia.
What skills is Nick Coombe known for?
Nick Coombe has skills like Marketing Strategy, Digital Marketing, Strategy, Management, Advertising, Integrated Marketing, Business Strategy, Digital Strategy, Media Strategy, Marketing Communications, Marketing, Online Advertising.
Who are Nick Coombe's colleagues?
Nick Coombe's colleagues are Vicky Wang, Wal Pisciotta, Jony Wijaya, Madison Keogh, Josh Mackie, Harry Evans, David Karingithi.
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