• Oversee brand direction and own ongoing brand evolution and management • Responsible for activating Inpro brand across omni-channel campaigns to drive business goals across 7 product areas and 9 markets• Leverage metrics to track creative effectiveness and inform the future direction • Manage graphic design team with a servant leadership mindset and function as creative leader for the department. • Oversee the creative development of high-level, strategic corporate campaigns• Own relationship with multiple outside agencies • Serve on the Inpro leadership counsel

• Effectively led the development and implementation of new, consolidated corporate branding including the development of an award-winning brand book• Responsible for building brand equity across multiple channels including print, web, email, social media, and product packaging.• Functioned as conduit between Inpro and outside agencies (i.e. photographer, creative and video) to ensure creative objectives were met • Oversaw graphic designer and when necessary, served as a marketing department lead.• Managed relationships with outside vendors to support printing needs across the organization

• Collaborated with team on the development of marketing campaigns for approximately13 new product launches annually.• Produced marketing materials to support 5 divisional brands including brochures, product packaging, web pages, emails, landing pages, and advertisements.• Published annual catalog which served as primary sales tool for the organization• Worked with various vendors on the coordination of photo shoots, printing, promotional item sourcing and other tactics as needed.

• Developed new product identities and oversaw creation of support materials• Managed private labeling relationship with Rayovac®, which included extensive development of product packaging and communication program to ensure branding guidelines were met.• Responsible for franchise sales and “high potential” program materials including direct mail, POP items, advertisements and TV and Radio tactics.

• Designed materials for national dealer programs and worked with vendors on coordination of photography, printing and mailing of pieces.• Conducted market research and made recommendations to marketing team regarding product positioning and market gaps.• Produced graphics for wide range of applications including tradeshows, car wraps, POP displays, product packaging, billboards, and website.

• Assisted in the creation and development of marketing materials.• Supported the marketing team by completing various tasks as needed.• Functioned as a customer service contact for vendors and franchisees