- Strategized with buying team to grow sales online for Athletic/Team Sports Footwear – Contributed to online sales growth of $27 million and eCom penetration by +469 bps in 2022- Merchandised an average of 80+ new items weekly – Led to a wider assortment online which helped improve SEO and SEM conversion by +44 bps in 2022- Led and managed various projects & product launches on Academy.com that aligned with go-to-market strategy to build brand recognition in the Performance Footwear space- Worked closely with various vendors to strategize how their product is being sold and promoted on Academy.com – Optimized search, SEO and overall product discoverability for key styles- Partnered with cross functional teams such as Category Marketing, Digital Marketing and Social to ensure a complete omnichannel experience across all channels- Trained and mentored numerous new and existing category merchandisers – Assisted in holiday execution year after year as being one of the main points of contact for processes - Managed vendor funded promotions during peak seasons as well as holiday promotional periods to drive incremental promotional sales

- Created customer focused content to enhance eCom sales – Managed 500+ skus weekly- Managed vendor relationships and assisted with selling strategies based on Merchandiser strategy- Coordinated with other departments such as Merchandising, Inventory and Marketing to enrich and create the best customer experience on Academy.com- Managed website content – adding and deleting imagery, making necessary copy corrections for SEO value, and overall attention to detail on product pages- Created style guides for Merchant team to assist in item creation process

• Customer service and building client relationships• Analyze railcars in Steelroads program to ensure accurate scheduling for repair crews – 53 traces run weekly – Over 10,000 total railcars reviewed• Assurance of delivery and accurate shipping time of materials• Invoicing of over $2 million in receivables through QuickBooks software and payables entry• Microsoft Excel data analytics and entry for railcar management and creation of marketing presentations • Execution of tradeshows and other event planning