Revamped website and CRM system, enhancing user experience and operational efficiency.Achieved an impressive 60% form fill-out rate through strategic landing page and form optimization.Orchestrated successful email drip campaigns to nurture leads and drive conversions.Spearheaded high-ROI paid media campaigns, generating consistent weekly profits of $20-30K.Positioned ads for over 300% Return on Ad Spend (ROAS), demonstrating effective campaign management.

• Collaborated with the WTR Pool management team to create a comprehensive event strategy that aligns with their brand identity and objectives. • Built & optimized multiple marketing campaigns for the organization's marquee events. Returned a 300% ROI on marketing spend and set a record attendance for 2022.• Coordinated with the marketing team to create engaging and effective promotional materials, including social media posts, emails, and advertisements.• Conducted post-event analysis and evaluation to identify areas for improvement and make data-driven decisions going forward.• Consistently exceeded revenue targets and increased attendance at events, leading to a significant increase in profits for WTR Pool.• Maintained open communication with all stakeholders, including the WTR Pool management team, talent, vendors, and attendees, to ensure that events run smoothly and meet their expectations.

• Evaluate new technologies to improve and optimize marketing and app effectiveness.• Establish and provide ongoing analytics and insight on app health and performance• Expert of the buyers, how they buy and their buying criteria, the competitive landscape and evolving trends in the industry.• Figure out the best channels and methods to reach target segments most effectively.• Identify ways to tell stories to establish clear purpose and "reasons to believe" that there is a pain-point that can be solved.• Use market trends and data insights to build a cogent outreach that supports growth.• Work closely with sales/channel teams to ensure the value proposition, assets, training, and support structures are all in place for a strong sales motion.• Created over $1M in marketing pipeline within the first 2 months• Strategize, create, and deploy marketing campaigns on multiple channels• Produced CTRs of over 1.5% with an avg. CPL of under $5

Conducted a strategic SEO audit, resulting in a 20% increase in website traffic and a 15% boost in page engagement.Led Facebook Ad campaigns for our flagship event, Accelerate, resulting in 800+ signups.Managed Conversion Rate Optimization (CRO) campaigns to streamline the path to meeting setup and strengthen our value proposition.Designed and implemented automated HubSpot workflows to enhance client outreach and improve efficiency.

Pioneering Solutions is a multi-divisional company with expertise in all business disciplines to partner throughout all steps of business success. As Co-Founder I oversee, execute, and strategize business and marketing plans to help companies reach their full potential. Pioneering Solutions is on the cutting edge of business growth. With services ranging from website development to marketing plans, Pioneering Solutions is your one-stop shop.

Developed new initiatives and partnerships with business and community leaders to reach business objectives. Devised and managed creative plans for company branding and new product launches. Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media, and lead generation campaigns.

Various marketing and market research projects involving: identifying the business issues, executing research designed to collect data and solve those issues, analyzing data, compiling actionable reports to solve the issues, or recommend strategic plans to correct pathways and strengthen the brand.

Helped lead a new strategy that involved social media marketing. Presented the strategy to EMT and Board of Directors. Worked directory with AVP of Marketing on new website development. Created a macro to get live looks at website analytics for certain pages. Ran multiple campaigns on social media to help create higher engagement from followers.

Responsible for a variety of tasks for NBC Golf and other subsidiaries. Tasks include analytic and data mining projects, presentations, promotion and revenue building. Participated in many new strategy implementations for NBC Golf -- including GolfNow, Revolution Golf, and Golf Advisor. Work directly with the VP and Director of Golfer Engagement on multiple projects to help increase revenue and create new strategies.

Full responsibility for all Marketing decisions related to awareness build, marketing collateral, website and SMM exposure. Tracking customer satisfaction, improvements to heighten customer experience. Fully charged with events and campaigns to grow business and increase awareness, all functions related to campaigns. Creating targeted, meaningful social media and buying appropriate space, tracking effectiveness and optimization of SMM where needed.